Rascasse Audience Intelligence

String trimmer Audience in Germany

A data profile of the people who buy, follow and care about String trimmer in Germany — modelled from more than twelve digital signal sources. String trimmer has an estimated audience of 568,586 people in Germany.

#4359among Topic in Germany#612in Home & Garden

The average String trimmer fan in Germany is 45.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Esso, Lieferando.de, with strongest over-indexing on FRITZ!Box (7.81× the country average).

Demographically, the String trimmer audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical String trimmer fan in Germany is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for FRITZ!Box.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the String trimmer profile in Germany.

Audience size
569K
in Germany
Gender
21.0%♀
79.0% male
Age
45.5
average years
Country rank
#10566
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of String trimmer fans

21.0% are female, 79.0% are male, average age 45.5.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for String trimmer audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age45.5
Estimated audience size568,586
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the String trimmer audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4927%
50+32%
Fig. 04

Worldwide distribution

6.0%

of the worldwide String trimmer audience comes from Germany.

Worldwide audience distribution share by country for String trimmer
CountryShare
United States32.5%
France7.8%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the String trimmer audience in Germany is strongest.

Fig. 05

Top regions by affinity

String trimmer fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.47×
02Mecklenburg-Vorpommern~20K1.43×
03Sachsen-Anhalt~20K1.26×
04Sachsen~30K1.19×
05Niedersachsen~70K1.18×
06Saarland~8K1.17×
07Brandenburg~20K1.08×
08Bayern~90K1.02×
09Hessen~40K0.99×
10Baden-Württemberg~80K0.98×
11Rheinland-Pfalz~30K0.95×
12Schleswig-Holstein~20K0.90×
13Bremen~4K0.73×
14Nordrhein-Westfalen~80K0.64×
15Hamburg~8K0.64×
16Berlin~10K0.48×
Fig. 06

Affinity by region

Affinity by region — String trimmer, Germany
0.48×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the String trimmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for String trimmer audience
#·InterestCategoryAffinity×
01HusqvarnaHome & Garden8.60×
02FRITZ!BoxTechnology & Electronics7.81×
03EssoCars & Mobility6.60×
04Child safety seatKids & Family5.48×
05E.ONHome & Garden5.47×
06WürthHome & Garden5.18×
07Power toolHome & Garden4.53×
08Western UnionBusiness & Career4.19×
09TractorCars & Mobility4.12×
10Deutsche BankBusiness & Career3.81×
11PostbankBusiness & Career3.57×
12Lieferando.deFood & Beverages3.33×
13Electronic funds transferBusiness & Career2.89×
14AutoScout24Cars & Mobility2.87×
15Mechanical engineeringBusiness & Career2.87×
16HornbachShopping2.68×
17VodafoneTechnology & Electronics2.22×
18BauhausShopping2.16×
19REWEShopping1.99×
20Obi (store)Shopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the String trimmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by String trimmer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
Need for SecurityCONSERVATISM1.42×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by String trimmer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.36×
Early Adopter MentalityPOWER0.43×
IndividualismJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does String trimmer have in Germany?

String trimmer has an estimated audience of 568,586 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of String trimmer fans?

21.0% of String trimmer fans are female, 79.0% are male, with an average age of 45.5 years.

03

Which brands do String trimmer fans like most?

String trimmer fans show strongest brand affinity for FRITZ!Box (7.81×), Esso (6.6×), and Lieferando.de (3.33×) over the country average.

04

Where do String trimmer fans live in Germany?

String trimmer fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do String trimmer fans also like?

Beyond String trimmer itself, the audience over-indexes on Esso (6.6×), Lieferando.de (3.33×), Postbank (3.57×), and AutoScout24 (2.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See String trimmer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for String trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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