String trimmer Audience in Germany
String trimmer has an estimated audience of 568,586 people in Germany. 21.0% are female, 79.0% are male, average age 45.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: FRITZ!Box, Esso, Lieferando.de, Postbank, AutoScout24.
The average String trimmer fan in Germany is 45.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include FRITZ!Box, Esso, Lieferando.de, with strongest over-indexing on FRITZ!Box (7.81× the country average). Demographically, the String trimmer audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of String trimmer fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 45.5 |
| Estimated audience size | 568,586 |
Audience persona
The typical String trimmer fan in Germany is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 96,539 | 1.06× |
| Nordrhein-Westfalen | 81,053 | 0.65× |
| Baden-Württemberg | 78,962 | 1.02× |
| Niedersachsen | 67,038 | 1.21× |
| Hessen | 45,091 | 1.04× |
| Sachsen | 31,577 | 1.13× |
| Rheinland-Pfalz | 27,674 | 0.97× |
| Thüringen | 21,161 | 1.46× |
| Brandenburg | 18,804 | 1.07× |
| Sachsen-Anhalt | 18,326 | 1.24× |
| Schleswig-Holstein | 17,974 | 0.88× |
| Mecklenburg-Vorpommern | 15,671 | 1.44× |
| Berlin | 11,180 | 0.44× |
| Saarland | 8,379 | 1.2× |
| Hamburg | 7,435 | 0.58× |
| Bremen | 2,931 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 7.81× | Technology & Electronics |
| Esso | 6.6× | Cars & Mobility |
| Lieferando.de | 3.33× | Food & Beverages |
| Postbank | 3.57× | Business & Career |
| AutoScout24 | 2.87× | Cars & Mobility |
| E.ON | 5.47× | Home & Garden |
| Hornbach | 2.68× | Shopping |
| Deutsche Bank | 3.81× | Business & Career |
| Child safety seat | 5.48× | Kids & Family |
| Husqvarna | 8.6× | Home & Garden |
| Western Union | 4.19× | Business & Career |
| Electronic funds transfer | 2.89× | Business & Career |
| Power tool | 4.53× | Home & Garden |
| Premier Inn | 8.9× | Travel & Leisure |
| Bauhaus | 2.16× | Shopping |
| Obi (store) | 1.98× | Shopping |
| REWE | 1.99× | Shopping |
| Mechanical engineering | 2.87× | Business & Career |
| Tractor | 4.12× | Cars & Mobility |
| Vodafone | 2.22× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.93 |
| Patriotism | CONSERVATISM | 1.78 |
| Need for Security | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.04 |
| Pet Ownership | JOY | 1.03 |
| Tradition | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 7.8% |
| Italy | 6.8% |
See String trimmer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does String trimmer have in Germany?
String trimmer has an estimated audience of 568,586 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of String trimmer fans?
21.0% of String trimmer fans are female, 79.0% are male, with an average age of 45.5 years.
Which brands do String trimmer fans like most?
String trimmer fans show strongest brand affinity for FRITZ!Box (7.81×), Esso (6.6×), and Lieferando.de (3.33×) over the country average.
Where do String trimmer fans live in Germany?
String trimmer fans in Germany are most concentrated in Bayern (reach 96,539), Nordrhein-Westfalen (reach 81,053), and Baden-Württemberg (reach 78,962). These three regions account for the largest share of the active audience.
What other brands do String trimmer fans also like?
Beyond String trimmer itself, the audience over-indexes on Esso (6.6×), Lieferando.de (3.33×), Postbank (3.57×), and AutoScout24 (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for String trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.