Vacuum Audience in United States

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Vacuum has an estimated audience of 9,794,491 people in United States. 57.6% are female, 42.4% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Hypertext, N1 road (South Africa), Women's empowerment, MK, Acoustic music.

The average Vacuum fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hypertext, N1 road (South Africa), Women's empowerment, with strongest over-indexing on Hypertext (3.15× the country average). Demographically, the Vacuum audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Band

Demographics of Vacuum fans

Demographic split for Vacuum audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.0
Estimated audience size9,794,491

Audience persona

The typical Vacuum fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Hypertext.

Top regions in United States

Top regions ranked by reach for Vacuum in United States
RegionReachAffinity
California1,251,2741.16×
Texas936,4361.11×
Florida664,2931×
New York524,6320.96×
Illinois344,7951.06×
Michigan342,0821.34×
Ohio326,6421.08×
Pennsylvania326,2430.99×
Georgia309,4841.03×
North Carolina302,1091.03×
Virginia268,5571.13×
Washington224,1551.14×
Massachusetts204,4331.06×
New Jersey203,8270.82×
Indiana202,3981.13×
Tennessee192,0980.98×
Arizona188,1420.94×
Maryland173,0021.03×
Missouri168,5051.07×
Colorado168,1721.09×
Minnesota157,5811.12×
Wisconsin154,1211.05×
South Carolina148,2051.01×
Oregon123,4431.1×
Kentucky120,0800.98×
Louisiana116,5890.92×
Oklahoma113,9241.05×
Alabama110,1320.8×
Nevada103,5161.09×
Connecticut98,8201.01×
Utah98,0641.12×
Iowa91,2731.13×
Kansas86,6761.12×
Arkansas74,1000.92×
Mississippi66,3400.82×
Idaho55,8981.14×
Nebraska52,7151.07×
New Mexico48,5840.99×
West Virginia38,4330.84×
Hawaii38,1410.91×
New Hampshire34,0420.88×
Maine30,2540.86×
Montana26,7470.98×
Rhode Island26,5010.85×
Washington, District of Columbia22,7380.77×
Delaware22,5460.83×
South Dakota22,1100.98×
North Dakota21,3941.06×
Alaska17,2590.82×
Vermont14,2110.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vacuum audience
BrandAffinityCategory
Hypertext3.15×Technology & Electronics
N1 road (South Africa)1.88×Travel & Leisure
Women's empowerment1.9×Politics & Society
MK1.5×Music & Radio
Acoustic music1.53×Music & Radio
Atkins diet1.57×Health
Notre Dame Fighting Irish football1.52×Sports
CAC 401.52×Business & Career
Northrop Grumman1.71×Business & Career
Cassoulet2.2×Food & Beverages
Hebe1.53×Home & Garden
Naperville, Illinois1.76×Travel & Leisure
Salman Khan1.69×Movies & TV
Lebanese cuisine1.54×Food & Beverages
Redemption (theology)1.75×Politics & Society
Cockpit1.77×Travel & Leisure
Software widget2.82×Technology & Electronics
Israeli cuisine1.71×Food & Beverages
Cultural studies2.25×Business & Career
Irrigation sprinkler1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacuum audience
TraitClusterScore
IndulgenceJOY1.63
Pet OwnershipJOY1.46
Quality AwarenessPREMIUM1.42
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.37
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Vacuum
CountryShare
United States18.7%
Brazil5.0%
India4.4%

See Vacuum audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Vacuum have in United States?

Vacuum has an estimated audience of 9,794,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Vacuum fans?

57.6% of Vacuum fans are female, 42.4% are male, with an average age of 42.0 years.

Which brands do Vacuum fans like most?

Vacuum fans show strongest brand affinity for Hypertext (3.15×), N1 road (South Africa) (1.88×), and Women's empowerment (1.9×) over the country average.

Where do Vacuum fans live in United States?

Vacuum fans in United States are most concentrated in California (reach 1,251,274), Texas (reach 936,436), and Florida (reach 664,293). These three regions account for the largest share of the active audience.

What other brands do Vacuum fans also like?

Beyond Vacuum itself, the audience over-indexes on N1 road (South Africa) (1.88×), Women's empowerment (1.9×), MK (1.5×), and Acoustic music (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.