Rascasse Audience Intelligence

Vacuum Audience in United States

A data profile of the people who buy, follow and care about Vacuum in United States — modelled from more than twelve digital signal sources. Vacuum has an estimated audience of 9,794,491 people in United States.

#2317among Topic in United States#214in Politics & Society

The average Vacuum fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Real property, Kitchenware, with strongest over-indexing on Innovation (2.77× the country average).

Demographically, the Vacuum audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vacuum fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Innovation.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacuum profile in United States.

Audience size
9.8M
in United States
Gender
57.6%♀
42.4% male
Age
42.0
average years
Country rank
#3644
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacuum fans

57.6% are female, 42.4% are male, average age 42.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Vacuum audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.0
Estimated audience size9,794,491
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Vacuum audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Vacuum audience comes from United States.

Worldwide audience distribution share by country for Vacuum
CountryShare
United States18.7%
Brazil5.0%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacuum audience in United States is strongest.

Fig. 05

Top regions by affinity

Vacuum fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K1.26×
02Kansas~90K1.15×
03Iowa~90K1.13×
04Idaho~60K1.13×
05North Dakota~20K1.13×
06California~1M1.11×
07Indiana~200K1.11×
08Utah~100K1.11×
09Nebraska~50K1.10×
10Washington~200K1.08×
11Wisconsin~200K1.08×
12Oregon~100K1.08×
13Minnesota~200K1.07×
14Colorado~200K1.06×
15South Dakota~20K1.06×
16Virginia~300K1.05×
17Missouri~200K1.05×
18Nevada~100K1.04×
19Oklahoma~100K1.03×
20Texas~900K1.02×
21Ohio~300K1.02×
22Louisiana~100K1.02×
23Montana~30K1.02×
24Pennsylvania~300K1.00×
25Illinois~300K1.00×
26Massachusetts~200K1.00×
27Maryland~200K1.00×
28South Carolina~100K0.99×
29Connecticut~100K0.99×
30New Mexico~50K0.99×
31Alaska~20K0.99×
32Tennessee~200K0.98×
33Kentucky~100K0.98×
34Georgia~300K0.97×
35North Carolina~300K0.97×
36Hawaii~40K0.97×
37Florida~600K0.95×
38Arizona~200K0.95×
39Arkansas~70K0.92×
40Maine~30K0.92×
41New Hampshire~40K0.91×
42Vermont~20K0.91×
43New York~500K0.90×
44Alabama~100K0.89×
45Rhode Island~30K0.89×
46West Virginia~40K0.88×
47Delaware~20K0.87×
48New Jersey~200K0.84×
49Mississippi~70K0.83×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Vacuum, United States
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacuum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacuum audience
#·InterestCategoryAffinity×
01Carpet cleaningHome & Garden2.92×
02InnovationBusiness & Career2.77×
03SpaceXCars & Mobility2.74×
04Vacuum cleanerHome & Garden2.48×
05Micro CenterShopping2.18×
06Microwave ovenHome & Garden2.11×
07Washing machineHome & Garden1.93×
08KitchenwareHome & Garden1.90×
09Real propertyHome & Garden1.85×
10Discount TireShopping1.76×
11Dillard'sFashion & Accessoires1.76×
12Made in USABusiness & Career1.71×
13Hardware storeHome & Garden1.70×
14TablewareFood & Beverages1.69×
15Valentine's DayKids & Family1.66×
16J. C. PenneyShopping1.63×
17Five BelowShopping1.60×
18United Parcel ServiceBusiness & Career1.55×
19Air conditioningTechnology & Electronics1.53×
20Rail transportTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacuum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacuum audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Pet OwnershipJOY1.51×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacuum audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Social Media UsageJOY0.74×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vacuum have in United States?

Vacuum has an estimated audience of 9,794,491 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vacuum fans?

57.6% of Vacuum fans are female, 42.4% are male, with an average age of 42.0 years.

03

Which brands do Vacuum fans like most?

Vacuum fans show strongest brand affinity for Innovation (2.77×), Real property (1.85×), and Kitchenware (1.9×) over the country average.

04

Where do Vacuum fans live in United States?

Vacuum fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Vacuum fans also like?

Beyond Vacuum itself, the audience over-indexes on Real property (1.85×), Kitchenware (1.9×), Microwave oven (2.11×), and J. C. Penney (1.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vacuum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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