Rascasse Audience Intelligence

Vacuum Audience in Germany

A data profile of the people who buy, follow and care about Vacuum in Germany — modelled from more than twelve digital signal sources. Vacuum has an estimated audience of 1,302,310 people in Germany.

#2642among Topic in Germany#205in Politics & Society

The average Vacuum fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Roomba, Pillow, Headphones, with strongest over-indexing on Roomba (44.64× the country average).

Demographically, the Vacuum audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vacuum fan in Germany is balanced, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Roomba.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacuum profile in Germany.

Audience size
1.3M
in Germany
Gender
48.5%♀
51.5% male
Age
41.7
average years
Country rank
#5097
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacuum fans

48.5% are female, 51.5% are male, average age 41.7.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Vacuum audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age41.7
Estimated audience size1,302,310
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Vacuum audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Vacuum audience comes from Germany.

Worldwide audience distribution share by country for Vacuum
CountryShare
United States18.7%
Brazil5.0%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacuum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vacuum fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K2.00×
02Hessen~100K1.08×
03Nordrhein-Westfalen~300K1.06×
04Hamburg~30K1.03×
05Rheinland-Pfalz~70K1.02×
06Baden-Württemberg~200K1.01×
07Berlin~60K1.01×
08Thüringen~30K1.01×
09Bremen~10K1.00×
10Sachsen~60K0.99×
11Saarland~20K0.97×
12Bayern~200K0.96×
13Schleswig-Holstein~40K0.92×
14Sachsen-Anhalt~30K0.91×
15Brandenburg~30K0.85×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Vacuum, Germany
0.82×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacuum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacuum audience
#·InterestCategoryAffinity×
01RoombaTechnology & Electronics44.64×
02ElectroluxHome & Garden9.26×
03PillowHome & Garden8.33×
04HeadphonesTechnology & Electronics8.07×
05Self storageHome & Garden6.73×
06Sandra BullockMovies & TV5.38×
07Ryan GoslingMovies & TV5.12×
08Non-alcoholic beverageFood & Beverages5.05×
09RefrigeratorHome & Garden3.12×
10Efficient energy useTechnology & Electronics2.85×
11Solar energyHome & Garden2.77×
12Public transportCars & Mobility2.69×
13Solar powerHome & Garden2.53×
14TattoosFashion & Accessoires2.47×
15RedditInternet & Social Media2.43×
16Online newspaperNews2.23×
17Netto Marken-DiscountShopping2.07×
18RyanairTravel & Leisure1.95×
19ElectronicsTechnology & Electronics1.94×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacuum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacuum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
Community OrientationOPEN1.87×
Early Adopter MentalityPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacuum audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Sports ActivityPOWER0.80×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vacuum have in Germany?

Vacuum has an estimated audience of 1,302,310 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Vacuum fans?

48.5% of Vacuum fans are female, 51.5% are male, with an average age of 41.7 years.

03

Which brands do Vacuum fans like most?

Vacuum fans show strongest brand affinity for Roomba (44.64×), Pillow (8.33×), and Headphones (8.07×) over the country average.

04

Where do Vacuum fans live in Germany?

Vacuum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vacuum fans also like?

Beyond Vacuum itself, the audience over-indexes on Pillow (8.33×), Headphones (8.07×), Netto Marken-Discount (2.07×), and Tattoos (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Vacuum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vacuum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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