Vacuum Audience in Germany
Vacuum has an estimated audience of 1,302,310 people in Germany. 48.5% are female, 51.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Roomba, Headphones, Western Union, Real property.
The average Vacuum fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Roomba, Headphones, with strongest over-indexing on Pillow (11.09× the country average). Demographically, the Vacuum audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Band
Demographics of Vacuum fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.7 |
| Estimated audience size | 1,302,310 |
Audience persona
The typical Vacuum fan in Germany is balanced, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,007 | 1.08× |
| Bayern | 210,015 | 1× |
| Baden-Württemberg | 185,612 | 1.04× |
| Niedersachsen | 143,776 | 1.14× |
| Hessen | 109,521 | 1.1× |
| Rheinland-Pfalz | 67,756 | 1.04× |
| Sachsen | 67,160 | 1.05× |
| Berlin | 54,721 | 0.94× |
| Schleswig-Holstein | 44,658 | 0.96× |
| Brandenburg | 35,293 | 0.87× |
| Thüringen | 33,607 | 1.01× |
| Hamburg | 32,873 | 1.12× |
| Sachsen-Anhalt | 30,176 | 0.89× |
| Mecklenburg-Vorpommern | 19,769 | 0.8× |
| Saarland | 15,884 | 0.99× |
| Bremen | 10,656 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 11.09× | Home & Garden |
| Roomba | 48.95× | Technology & Electronics |
| Headphones | 9.16× | Technology & Electronics |
| Western Union | 6.02× | Business & Career |
| Real property | 5.64× | Home & Garden |
| Tagesschau | 2.28× | Movies & TV |
| Ryanair | 2.79× | Travel & Leisure |
| Transfermarkt | 2.61× | Sports |
| Pets | 1.68× | Pets & Animals |
| Arnold Schwarzenegger | 5.47× | Movies & TV |
| Solar power | 2.99× | Home & Garden |
| Livemusic | 2.57× | Music & Radio |
| Automobiles | 1.63× | Cars & Mobility |
| Netto Marken-Discount | 1.77× | Shopping |
| Efficient energy use | 2.53× | Technology & Electronics |
| Solar energy | 2.4× | Home & Garden |
| 2.14× | Internet & Social Media | |
| Self storage | 6.95× | Home & Garden |
| Sports betting | 4.74× | Games |
| Batman | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.77 |
| Sustainability | BALANCE | 1.6 |
| Individualism | JOY | 1.56 |
| Quality Awareness | PREMIUM | 1.53 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 5.0% |
| India | 4.4% |
See Vacuum audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
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- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Vacuum have in Germany?
Vacuum has an estimated audience of 1,302,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vacuum fans?
48.5% of Vacuum fans are female, 51.5% are male, with an average age of 41.7 years.
Which brands do Vacuum fans like most?
Vacuum fans show strongest brand affinity for Pillow (11.09×), Roomba (48.95×), and Headphones (9.16×) over the country average.
Where do Vacuum fans live in Germany?
Vacuum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,007), Bayern (reach 210,015), and Baden-Württemberg (reach 185,612). These three regions account for the largest share of the active audience.
What other brands do Vacuum fans also like?
Beyond Vacuum itself, the audience over-indexes on Roomba (48.95×), Headphones (9.16×), Western Union (6.02×), and Real property (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vacuum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.