Living Proof Audience in United States

Living Proof logo

Living Proof has an estimated audience of 774,207 people in United States. 89.2% are female, 10.8% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Dezeen, Wedding Crashers, Moroccanoil, Michael Clayton (film), Google Flights.

The average Living Proof fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dezeen, Wedding Crashers, Moroccanoil, with strongest over-indexing on Dezeen (212.4× the country average). Demographically, the Living Proof audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Living Proof fans

Demographic split for Living Proof audience in United States
MetricValue
Female89.2%
Male10.8%
Average age40.1
Estimated audience size774,207

Audience persona

The typical Living Proof fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Dezeen.

Top regions in United States

Top regions ranked by reach for Living Proof in United States
RegionReachAffinity
California93,0151.09×
Texas61,7710.93×
New York57,0351.32×
Florida50,4230.96×
Massachusetts34,0502.23×
Illinois30,0481.17×
Pennsylvania25,6720.98×
Georgia23,7080.99×
New Jersey23,3691.19×
Ohio23,0730.97×
North Carolina21,2030.91×
Michigan18,3620.91×
Virginia18,1010.96×
Washington16,3631.05×
Arizona16,1971.02×
Tennessee15,3660.99×
Minnesota15,3461.38×
Indiana14,6171.03×
Wisconsin13,5131.16×
Colorado13,4411.1×
Missouri12,6791.02×
Alabama10,3450.96×
Connecticut10,2941.33×
South Carolina10,2230.88×
Maryland10,2100.77×
Oregon8,9491.01×
Kentucky8,6700.89×
Oklahoma7,4420.87×
Louisiana7,2460.73×
Iowa7,1551.12×
Kansas7,1441.17×
Utah6,5140.94×
Nevada6,2550.84×
Arkansas5,4270.85×
Nebraska4,8281.24×
New Hampshire4,8081.58×
Mississippi4,7020.74×
Idaho3,7050.95×
Maine3,1611.14×
West Virginia2,7570.76×
Rhode Island2,4060.98×
New Mexico2,2720.59×
Washington, District of Columbia2,1860.94×
Hawaii2,0740.62×
Montana1,9330.9×
South Dakota1,8601.04×
North Dakota1,6811.06×
Delaware1,5840.74×
Vermont1,2700.93×
Alaska9210.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Living Proof audience
BrandAffinityCategory
Dezeen212.4×Home & Garden
Wedding Crashers27.34×Movies & TV
Moroccanoil37.48×Health
Michael Clayton (film)43.35×Movies & TV
Google Flights5.08×Travel & Leisure
First Aid Beauty28.03×Beauty & Wellness
Lily Collins12.6×Movies & TV
Food1.65×Food & Beverages
Macy's2.66×Shopping
Monster-in-Law41.54×Movies & TV
Euphoria1.76×Movies & TV
Movies1.51×Movies & TV
DSW Designer Shoe Warehouse6.21×Fashion & Accessoires
Family (biology)2.56×Kids & Family
Blake Lively5.08×Movies & TV
God2×Politics & Society
Quinceañera (telenovela)4.04×Movies & TV
Rebecca Minkoff17.55×Fashion & Accessoires
Singer-songwriter1.97×Music & Radio
Massage2.85×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Living Proof audience
TraitClusterScore
IndulgenceJOY1.38
Pet OwnershipJOY1.35
Design AffinityPREMIUM1.33
CreativityOPEN1.32
Price SensitivityPREMIUM1.31
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Living Proof
CountryShare
United States58.3%
United Kingdom9.5%
Canada5.4%

See Living Proof audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Living Proof have in United States?

Living Proof has an estimated audience of 774,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Living Proof fans?

89.2% of Living Proof fans are female, 10.8% are male, with an average age of 40.1 years.

Which brands do Living Proof fans like most?

Living Proof fans show strongest brand affinity for Dezeen (212.4×), Wedding Crashers (27.34×), and Moroccanoil (37.48×) over the country average.

Where do Living Proof fans live in United States?

Living Proof fans in United States are most concentrated in California (reach 93,015), Texas (reach 61,771), and New York (reach 57,035). These three regions account for the largest share of the active audience.

What other brands do Living Proof fans also like?

Beyond Living Proof itself, the audience over-indexes on Wedding Crashers (27.34×), Moroccanoil (37.48×), Michael Clayton (film) (43.35×), and Google Flights (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Living Proof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.