Rascasse Audience Intelligence

Living Proof Target Market in United States

A data profile of the people who buy, follow and care about Living Proof in United States — modelled from more than twelve digital signal sources. Living Proof has an estimated audience of 770,215 people in United States.

#13among Hair care in United States#2900among Brand in United States#342in Beauty & Wellness

The average Living Proof fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dezeen, Wedding Crashers, Moroccanoil, with strongest over-indexing on Dezeen (212.4× the country average).

Demographically, the Living Proof audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Living Proof fan in United States is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Dezeen.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Living Proof profile in United States.

Audience size
770K
in United States
Gender
89.2%♀
10.8% male
Age
40.1
average years
Country rank
#28146
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Living Proof

89.2% are female, 10.8% are male, average age 40.1.

Fig. 02

Gender split

89.2%
Female
10.8%
Male
Demographic split for Living Proof audience in United States
MetricValue
Female89.2%
Male10.8%
Average age40.1
Estimated audience size770,215
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Living Proof audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4928%
50+16%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Living Proof audience comes from United States.

Worldwide audience distribution share by country for Living Proof
CountryShare
United States58.1%
United Kingdom9.6%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Living Proof audience in United States is strongest.

Fig. 05

Top regions by affinity

Living Proof customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K2.18×
02New Hampshire~5K1.50×
03Minnesota~20K1.36×
04Connecticut~10K1.27×
05New York~50K1.22×
06Wisconsin~10K1.22×
07Nebraska~5K1.21×
08Kansas~7K1.15×
09New Jersey~20K1.12×
10Iowa~7K1.12×
11Maine~3K1.12×
12North Dakota~2K1.11×
13Illinois~30K1.09×
14Washington~20K1.09×
15Colorado~10K1.06×
16South Dakota~2K1.06×
17California~90K1.03×
18Georgia~20K1.03×
19Arizona~20K1.01×
20Virginia~20K1.00×
21Missouri~10K1.00×
22Utah~7K1.00×
23Indiana~10K0.99×
24Oregon~9K0.99×
25Rhode Island~2K0.99×
26Vermont~1K0.98×
27Tennessee~20K0.97×
28Idaho~4K0.97×
29Pennsylvania~20K0.96×
30Alabama~10K0.96×
31Montana~2K0.95×
32Washington, District of Columbia~2K0.94×
33Florida~50K0.93×
34Ohio~20K0.93×
35Arkansas~6K0.92×
36Kentucky~9K0.91×
37West Virginia~3K0.90×
38North Carolina~20K0.89×
39Oklahoma~8K0.89×
40Texas~60K0.88×
41Michigan~20K0.88×
42South Carolina~10K0.88×
43Delaware~2K0.86×
44Nevada~6K0.85×
45Alaska~1K0.81×
46Mississippi~5K0.80×
47Maryland~10K0.77×
48Hawaii~2K0.74×
49Louisiana~7K0.72×
50New Mexico~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Living Proof, United States
0.70×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Living Proof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Living Proof audience
#·InterestCategoryAffinity×
01DezeenHome & Garden212.40×
02Michael Clayton (film)Movies & TV43.35×
03Monster-in-LawMovies & TV41.54×
04MoroccanoilHealth37.48×
05First Aid BeautyBeauty & Wellness28.03×
06Wedding CrashersMovies & TV27.34×
07Rebecca MinkoffFashion & Accessoires17.55×
08Lily CollinsMovies & TV12.60×
09DSW Designer Shoe WarehouseFashion & Accessoires6.21×
10Google FlightsTravel & Leisure5.08×
11Blake LivelyMovies & TV5.08×
12Quinceañera (telenovela)Movies & TV4.04×
13MassageHealth2.85×
14Macy'sShopping2.66×
15Family (biology)Kids & Family2.56×
16Human sexualityKids & Family2.16×
17GodPolitics & Society2.00×
18Singer-songwriterMusic & Radio1.97×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Living Proof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Living Proof audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
Price SensitivityPREMIUM1.35×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Living Proof audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Risk AppetiteTHRILL0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Living Proof's target market in United States?

Living Proof's target market in United States covers an estimated 770,215 people, concentrated in California and Texas.

02

What is the gender split and age of Living Proof customers?

89.2% of the Living Proof audience are female, 10.8% are male, with an average age of 40.1 years.

03

Which brands do Living Proof fans like most?

Living Proof fans show strongest brand affinity for Dezeen (212.4×), Wedding Crashers (27.34×), and Moroccanoil (37.48×) over the country average.

04

Where do Living Proof fans live in United States?

Living Proof fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Living Proof fans also like?

Beyond Living Proof itself, the audience over-indexes on Wedding Crashers (27.34×), Moroccanoil (37.48×), Michael Clayton (film) (43.35×), and Google Flights (5.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Living Proof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Living Proof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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