Rascasse Audience Intelligence

Blake Lively Audience in United States

A data profile of the people who buy, follow and care about Blake Lively in United States — modelled from more than twelve digital signal sources. Blake Lively has an estimated audience of 9,133,239 people in United States.

#77among Actor Actress or TV Star in United States#232among Person in United States#300in Movies & TV

The average Blake Lively fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ryan Reynolds, Scarlett Johansson, Sara Sampaio, with strongest over-indexing on Ryan Reynolds (20.02× the country average).

Demographically, the Blake Lively audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blake Lively fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Ryan Reynolds.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blake Lively profile in United States.

Audience size
9.1M
in United States
Gender
66.2%♀
33.8% male
Age
39.1
average years
Country rank
#3923
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blake Lively fans

66.2% are female, 33.8% are male, average age 39.1.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Blake Lively audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.1
Estimated audience size9,133,239
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Blake Lively audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Blake Lively audience comes from United States.

Worldwide audience distribution share by country for Blake Lively
CountryShare
United States26.1%
United Kingdom5.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blake Lively audience in United States is strongest.

Fig. 05

Top regions by affinity

Blake Lively fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.26×
02Connecticut~100K1.17×
03Idaho~60K1.17×
04Massachusetts~200K1.15×
05California~1.5M1.14×
06Colorado~200K1.11×
07Oregon~100K1.11×
08Washington~200K1.10×
09New Hampshire~50K1.10×
10Minnesota~200K1.09×
11New Jersey~300K1.07×
12Kansas~90K1.07×
13Montana~30K1.06×
14New York~600K1.05×
15Oklahoma~100K1.05×
16Iowa~90K1.04×
17Hawaii~50K1.04×
18Illinois~400K1.03×
19Ohio~300K1.02×
20Michigan~300K1.02×
21Maine~40K1.02×
22Rhode Island~30K1.02×
23Indiana~200K1.01×
24Nebraska~50K1.01×
25Texas~900K1.00×
26Vermont~20K1.00×
27Florida~700K0.99×
28Pennsylvania~300K0.99×
29North Carolina~300K0.99×
30Tennessee~200K0.99×
31Wisconsin~200K0.99×
32New Mexico~50K0.99×
33Missouri~200K0.98×
34Virginia~200K0.97×
35Nevada~100K0.97×
36Washington, District of Columbia~30K0.97×
37North Dakota~20K0.97×
38Arkansas~80K0.96×
39Arizona~200K0.95×
40Kentucky~100K0.95×
41South Dakota~20K0.93×
42Maryland~200K0.92×
43South Carolina~100K0.91×
44Louisiana~100K0.89×
45Delaware~30K0.89×
46West Virginia~40K0.88×
47Alaska~20K0.81×
48Georgia~300K0.79×
49Mississippi~70K0.79×
50Alabama~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Blake Lively, United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blake Lively audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blake Lively audience
#·InterestCategoryAffinity×
01Van WilderMovies & TV27.27×
02The Sisterhood of the Traveling PantsMovies & TV25.89×
03Sara SampaioFashion & Accessoires25.72×
04The Sisterhood of the Traveling Pants (film)Movies & TV20.15×
05Ryan ReynoldsMovies & TV20.02×
06Olivia CulpoMovies & TV12.81×
07Barbara PalvinFashion & Accessoires11.76×
08Alicia VikanderMovies & TV10.95×
09Scarlett JohanssonMovies & TV10.74×
10Christian BaleMovies & TV7.70×
11Larry EllisonBusiness & Career7.01×
12Margot RobbieMovies & TV6.91×
13Adriana LimaFashion & Accessoires6.75×
14Kelly OsbourneMusic & Radio6.22×
15Jennifer LawrenceMovies & TV5.87×
16Michael J. FoxMovies & TV5.61×
17Natalie PortmanMovies & TV5.38×
18Salma HayekMovies & TV4.91×
19Robert RedfordMovies & TV3.93×
20Limited liability companyBusiness & Career2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blake Lively audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blake Lively audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
CreativityOPEN1.36×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blake Lively audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.00×
Design AffinityPREMIUM1.00×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blake Lively have in United States?

Blake Lively has an estimated audience of 9,133,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blake Lively fans?

66.2% of Blake Lively fans are female, 33.8% are male, with an average age of 39.1 years.

03

Which brands do Blake Lively fans like most?

Blake Lively fans show strongest brand affinity for Ryan Reynolds (20.02×), Scarlett Johansson (10.74×), and Sara Sampaio (25.72×) over the country average.

04

Where do Blake Lively fans live in United States?

Blake Lively fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Blake Lively fans also like?

Beyond Blake Lively itself, the audience over-indexes on Scarlett Johansson (10.74×), Sara Sampaio (25.72×), Margot Robbie (6.91×), and The Sisterhood of the Traveling Pants (25.89×) compared to the United States average.

Appendix

Explore more audiences

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See Blake Lively audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blake Lively. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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