The Sisterhood of the Traveling Pants Audience in United States
The Sisterhood of the Traveling Pants has an estimated audience of 821,933 people in United States. 58.1% are female, 41.9% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Dog breed, Combat sport, Hooked on Phonics, Brown County, Wisconsin.
The average The Sisterhood of the Traveling Pants fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Dog breed, Combat sport, with strongest over-indexing on UK garage (15.03× the country average). Demographically, the The Sisterhood of the Traveling Pants audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of The Sisterhood of the Traveling Pants fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 35.6 |
| Estimated audience size | 821,933 |
Audience persona
The typical The Sisterhood of the Traveling Pants fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,139 | 1.16× |
| Texas | 73,299 | 1.04× |
| Florida | 50,168 | 0.9× |
| New York | 48,190 | 1.05× |
| Illinois | 28,722 | 1.05× |
| Pennsylvania | 27,273 | 0.99× |
| North Carolina | 24,950 | 1.01× |
| Ohio | 24,451 | 0.97× |
| Georgia | 23,203 | 0.92× |
| Michigan | 21,221 | 0.99× |
| New Jersey | 20,947 | 1× |
| Virginia | 20,281 | 1.01× |
| Arizona | 18,967 | 1.13× |
| Massachusetts | 18,875 | 1.17× |
| Washington | 18,720 | 1.14× |
| Tennessee | 16,922 | 1.03× |
| Indiana | 15,224 | 1.01× |
| Missouri | 13,992 | 1.06× |
| Colorado | 13,939 | 1.08× |
| Maryland | 13,006 | 0.92× |
| Minnesota | 12,753 | 1.08× |
| Wisconsin | 11,594 | 0.94× |
| South Carolina | 11,460 | 0.93× |
| Oregon | 11,175 | 1.19× |
| Alabama | 10,799 | 0.94× |
| Kentucky | 9,859 | 0.96× |
| Utah | 9,691 | 1.32× |
| Oklahoma | 9,372 | 1.03× |
| Louisiana | 9,168 | 0.86× |
| Connecticut | 8,893 | 1.08× |
| Nevada | 6,914 | 0.87× |
| Kansas | 6,730 | 1.04× |
| Iowa | 6,617 | 0.98× |
| Arkansas | 6,544 | 0.97× |
| Mississippi | 5,326 | 0.79× |
| Idaho | 4,964 | 1.2× |
| Nebraska | 3,979 | 0.97× |
| New Mexico | 3,833 | 0.93× |
| New Hampshire | 3,351 | 1.03× |
| Hawaii | 3,208 | 0.91× |
| Rhode Island | 3,041 | 1.16× |
| Maine | 3,003 | 1.02× |
| West Virginia | 2,957 | 0.77× |
| Washington, District of Columbia | 2,663 | 1.08× |
| Montana | 2,305 | 1.01× |
| Delaware | 1,937 | 0.85× |
| Alaska | 1,783 | 1.01× |
| Vermont | 1,564 | 1.08× |
| South Dakota | 1,504 | 0.79× |
| North Dakota | 1,415 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 15.03× | Music & Radio |
| Dog breed | 2.04× | Pets & Animals |
| Combat sport | 2.4× | Sports |
| Hooked on Phonics | 16× | Kids & Family |
| Brown County, Wisconsin | 19.15× | Travel & Leisure |
| Elsword | 17.19× | Games |
| Saving | 2.8× | Business & Career |
| Whataburger | 1.55× | Food & Beverages |
| Home equity | 1.59× | Home & Garden |
| Karbala | 6.81× | Travel & Leisure |
| Jingoism | 1.55× | Politics & Society |
| Home staging | 3.65× | Home & Garden |
| Pro-Ject | 2.63× | Music & Radio |
| Mortgage insurance | 2.8× | Business & Career |
| Google Photos | 1.52× | Technology & Electronics |
| 3D printing | 1.55× | Technology & Electronics |
| Isometric exercise | 5.28× | Sports |
| Ricky Stenhouse, Jr. | 9.48× | Sports |
| Panama | 2.04× | Travel & Leisure |
| Powell's Books | 7.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.8 |
| Tradition | CONSERVATISM | 1.66 |
| Creativity | OPEN | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 6.2% |
| Canada | 4.5% |
See The Sisterhood of the Traveling Pants audiences in other countries
- The Sisterhood of the Traveling Pants — Germany
- The Sisterhood of the Traveling Pants — United Kingdom
- The Sisterhood of the Traveling Pants — France
- The Sisterhood of the Traveling Pants — Italy
- The Sisterhood of the Traveling Pants — Spain
- The Sisterhood of the Traveling Pants — Brazil
- The Sisterhood of the Traveling Pants — Japan
- The Sisterhood of the Traveling Pants — South Korea
- The Sisterhood of the Traveling Pants — India
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
Frequently asked questions
How many fans does The Sisterhood of the Traveling Pants have in United States?
The Sisterhood of the Traveling Pants has an estimated audience of 821,933 people in United States, concentrated in California and Texas.
What is the gender split and age of The Sisterhood of the Traveling Pants fans?
58.1% of The Sisterhood of the Traveling Pants fans are female, 41.9% are male, with an average age of 35.6 years.
Which brands do The Sisterhood of the Traveling Pants fans like most?
The Sisterhood of the Traveling Pants fans show strongest brand affinity for UK garage (15.03×), Dog breed (2.04×), and Combat sport (2.4×) over the country average.
Where do The Sisterhood of the Traveling Pants fans live in United States?
The Sisterhood of the Traveling Pants fans in United States are most concentrated in California (reach 105,139), Texas (reach 73,299), and Florida (reach 50,168). These three regions account for the largest share of the active audience.
What other brands do The Sisterhood of the Traveling Pants fans also like?
Beyond The Sisterhood of the Traveling Pants itself, the audience over-indexes on Dog breed (2.04×), Combat sport (2.4×), Hooked on Phonics (16×), and Brown County, Wisconsin (19.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Sisterhood of the Traveling Pants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.