Rascasse Audience Intelligence

The Sisterhood of the Traveling Pants Audience in United States

A data profile of the people who buy, follow and care about The Sisterhood of the Traveling Pants in United States — modelled from more than twelve digital signal sources. The Sisterhood of the Traveling Pants has an estimated audience of 795,710 people in United States.

#38among Romance in United States#2285among Movie / TV Show / Series in United States#5123in Movies & TV

The average The Sisterhood of the Traveling Pants fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blake Lively, Anne Hathaway, La La Land (film), with strongest over-indexing on Blake Lively (25.89× the country average).

Demographically, the The Sisterhood of the Traveling Pants audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sisterhood of the Traveling Pants fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Blake Lively.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sisterhood of the Traveling Pants profile in United States.

Audience size
796K
in United States
Gender
58.1%♀
41.9% male
Age
35.6
average years
Country rank
#27559
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sisterhood of the Traveling Pants viewers

58.1% are female, 41.9% are male, average age 35.6.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for The Sisterhood of the Traveling Pants audience in United States
MetricValue
Female58.1%
Male41.9%
Average age35.6
Estimated audience size795,710
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Sisterhood of the Traveling Pants audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

49.0%

of the worldwide The Sisterhood of the Traveling Pants audience comes from United States.

Worldwide audience distribution share by country for The Sisterhood of the Traveling Pants
CountryShare
United States49.0%
Canada5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sisterhood of the Traveling Pants audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sisterhood of the Traveling Pants fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.31×
02Idaho~5K1.23×
03Oregon~10K1.17×
04Rhode Island~3K1.15×
05Arizona~20K1.14×
06Washington~20K1.12×
07Alaska~2K1.12×
08Massachusetts~20K1.11×
09Vermont~2K1.11×
10California~100K1.10×
11Minnesota~10K1.08×
12Connecticut~9K1.08×
13Maine~3K1.07×
14Washington, District of Columbia~3K1.07×
15Montana~2K1.07×
16New Hampshire~3K1.06×
17Missouri~10K1.04×
18Colorado~10K1.04×
19Oklahoma~9K1.04×
20Kansas~7K1.02×
21Tennessee~20K1.01×
22Illinois~30K1.00×
23Iowa~7K0.99×
24Nebraska~4K0.99×
25Michigan~20K0.98×
26Virginia~20K0.98×
27Indiana~10K0.98×
28Arkansas~7K0.98×
29Texas~70K0.97×
30New York~40K0.97×
31Pennsylvania~30K0.96×
32North Carolina~20K0.96×
33New Mexico~4K0.96×
34North Dakota~2K0.96×
35New Jersey~20K0.95×
36Alabama~10K0.95×
37Kentucky~10K0.95×
38Ohio~20K0.94×
39Wisconsin~10K0.94×
40Maryland~10K0.93×
41Hawaii~3K0.92×
42South Carolina~10K0.91×
43Delaware~2K0.90×
44Louisiana~9K0.88×
45South Dakota~2K0.88×
46Georgia~20K0.87×
47Florida~50K0.86×
48Nevada~7K0.84×
49West Virginia~3K0.83×
50Mississippi~6K0.82×
Fig. 06

Affinity by region

Affinity by region — The Sisterhood of the Traveling Pants, United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sisterhood of the Traveling Pants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sisterhood of the Traveling Pants audience
#·InterestCategoryAffinity×
01Blake LivelyMovies & TV25.89×
02Mona Lisa SmileMovies & TV23.61×
03Emily VanCampMovies & TV23.46×
04Avan JogiaMovies & TV22.46×
05Little Miss SunshineMovies & TV20.76×
06Ant-Man (film)Movies & TV20.00×
07John Wick 2Movies & TV20.00×
08Pitch Perfect 2Movies & TV17.71×
09La La Land (film)Movies & TV17.46×
10The CWMovies & TV16.53×
11Doctor StrangeLiterature15.78×
12Jake PaulInternet & Social Media14.88×
13Emma RobertsMovies & TV14.35×
14Cate BlanchettMovies & TV13.02×
15Legally BlondeMovies & TV12.67×
16Anne HathawayMovies & TV12.50×
17Scarlett JohanssonMovies & TV12.03×
18Phil CollinsMusic & Radio10.80×
19Dylan O'BrienMovies & TV6.04×
20Britney SpearsMusic & Radio3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sisterhood of the Traveling Pants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sisterhood of the Traveling Pants audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
TraditionCONSERVATISM1.74×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sisterhood of the Traveling Pants audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sisterhood of the Traveling Pants have in United States?

The Sisterhood of the Traveling Pants has an estimated audience of 795,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sisterhood of the Traveling Pants viewers?

58.1% of The Sisterhood of the Traveling Pants fans are female, 41.9% are male, with an average age of 35.6 years.

03

Which brands do The Sisterhood of the Traveling Pants fans like most?

The Sisterhood of the Traveling Pants fans show strongest brand affinity for Blake Lively (25.89×), Anne Hathaway (12.5×), and La La Land (film) (17.46×) over the country average.

04

Where do The Sisterhood of the Traveling Pants fans live in United States?

The Sisterhood of the Traveling Pants fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Sisterhood of the Traveling Pants fans also like?

Beyond The Sisterhood of the Traveling Pants itself, the audience over-indexes on Anne Hathaway (12.5×), La La Land (film) (17.46×), Scarlett Johansson (12.03×), and Jake Paul (14.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Sisterhood of the Traveling Pants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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