A data profile of the people who buy, follow and care about The Sisterhood of the Traveling Pants (film) in United States — modelled from more than twelve digital signal sources. The Sisterhood of the Traveling Pants (film) has an estimated audience of 908,915 people in United States.
The average The Sisterhood of the Traveling Pants (film) fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Blake Lively, EuroTrip, with strongest over-indexing on Anne Hathaway (19.56× the country average).
Demographically, the The Sisterhood of the Traveling Pants (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Sisterhood of the Traveling Pants (film) fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the The Sisterhood of the Traveling Pants (film) profile in United States.
58.4% are female, 41.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.7 |
| Estimated audience size | 908,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 30% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide The Sisterhood of the Traveling Pants (film) audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.6% |
| Canada | 6.5% |
| United Kingdom | 5.9% |
Where the The Sisterhood of the Traveling Pants (film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.31× | |
| 02 | Idaho | ~6K | 1.23× | |
| 03 | Oregon | ~10K | 1.17× | |
| 04 | Rhode Island | ~3K | 1.15× | |
| 05 | Arizona | ~20K | 1.14× | |
| 06 | Washington | ~20K | 1.12× | |
| 07 | Alaska | ~2K | 1.12× | |
| 08 | Massachusetts | ~20K | 1.11× | |
| 09 | Vermont | ~2K | 1.11× | |
| 10 | California | ~100K | 1.10× | |
| 11 | Minnesota | ~10K | 1.08× | |
| 12 | Connecticut | ~10K | 1.08× | |
| 13 | Maine | ~4K | 1.07× | |
| 14 | Washington, District of Columbia | ~3K | 1.07× | |
| 15 | Montana | ~3K | 1.07× | |
| 16 | New Hampshire | ~4K | 1.06× | |
| 17 | Missouri | ~20K | 1.04× | |
| 18 | Colorado | ~20K | 1.04× | |
| 19 | Oklahoma | ~10K | 1.04× | |
| 20 | Kansas | ~8K | 1.02× | |
| 21 | Tennessee | ~20K | 1.01× | |
| 22 | Illinois | ~30K | 1.00× | |
| 23 | Iowa | ~8K | 0.99× | |
| 24 | Nebraska | ~5K | 0.99× | |
| 25 | Michigan | ~20K | 0.98× | |
| 26 | Virginia | ~20K | 0.98× | |
| 27 | Indiana | ~20K | 0.98× | |
| 28 | Arkansas | ~8K | 0.98× | |
| 29 | Texas | ~80K | 0.97× | |
| 30 | New York | ~50K | 0.97× | |
| 31 | Pennsylvania | ~30K | 0.96× | |
| 32 | North Carolina | ~30K | 0.96× | |
| 33 | New Mexico | ~5K | 0.96× | |
| 34 | North Dakota | ~2K | 0.96× | |
| 35 | New Jersey | ~20K | 0.95× | |
| 36 | Alabama | ~10K | 0.95× | |
| 37 | Kentucky | ~10K | 0.95× | |
| 38 | Ohio | ~30K | 0.94× | |
| 39 | Wisconsin | ~10K | 0.94× | |
| 40 | Maryland | ~10K | 0.93× | |
| 41 | Hawaii | ~4K | 0.92× | |
| 42 | South Carolina | ~10K | 0.91× | |
| 43 | Delaware | ~2K | 0.90× | |
| 44 | Louisiana | ~10K | 0.88× | |
| 45 | South Dakota | ~2K | 0.88× | |
| 46 | Georgia | ~30K | 0.87× | |
| 47 | Florida | ~50K | 0.86× | |
| 48 | Nevada | ~8K | 0.84× | |
| 49 | West Virginia | ~4K | 0.83× | |
| 50 | Mississippi | ~6K | 0.82× |
The strongest cross-interests of the The Sisterhood of the Traveling Pants (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EuroTrip | Movies & TV | 46.47× | ||
| 02 | Midnight in Paris | Movies & TV | 37.92× | ||
| 03 | Moonrise Kingdom | Movies & TV | 33.28× | ||
| 04 | Little Miss Sunshine | Movies & TV | 30.48× | ||
| 05 | Sixteen Candles | Movies & TV | 25.47× | ||
| 06 | Cate Blanchett | Movies & TV | 21.25× | ||
| 07 | Blake Lively | Movies & TV | 20.15× | ||
| 08 | Desperate Housewives | Movies & TV | 20.00× | ||
| 09 | 24 (TV series) | Movies & TV | 20.00× | ||
| 10 | Westworld (TV series) | Movies & TV | 20.00× | ||
| 11 | Hannibal (TV series) | Movies & TV | 20.00× | ||
| 12 | Love Actually | Movies & TV | 19.68× | ||
| 13 | Anne Hathaway | Movies & TV | 19.56× | ||
| 14 | Phil Collins | Music & Radio | 17.78× | ||
| 15 | Gossip Girl | Movies & TV | 16.44× | ||
| 16 | The CW | Movies & TV | 14.69× | ||
| 17 | La La Land (film) | Movies & TV | 13.68× | ||
| 18 | Charlize Theron | Movies & TV | 9.45× | ||
| 19 | Scarlett Johansson | Movies & TV | 8.98× | ||
| 20 | Sex and the City | Movies & TV | 8.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.85× | |
| Quality Awareness | PREMIUM | 0.85× |
The Sisterhood of the Traveling Pants (film) has an estimated audience of 908,915 people in United States, concentrated in California and Texas.
58.4% of The Sisterhood of the Traveling Pants (film) fans are female, 41.6% are male, with an average age of 38.7 years.
The Sisterhood of the Traveling Pants (film) fans show strongest brand affinity for Anne Hathaway (19.56×), Blake Lively (20.15×), and EuroTrip (46.47×) over the country average.
The Sisterhood of the Traveling Pants (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Sisterhood of the Traveling Pants (film) itself, the audience over-indexes on Blake Lively (20.15×), EuroTrip (46.47×), Phil Collins (17.78×), and Cate Blanchett (21.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Sisterhood of the Traveling Pants (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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