Rascasse Audience Intelligence

The Sisterhood of the Traveling Pants (film) Audience in United States

A data profile of the people who buy, follow and care about The Sisterhood of the Traveling Pants (film) in United States — modelled from more than twelve digital signal sources. The Sisterhood of the Traveling Pants (film) has an estimated audience of 908,915 people in United States.

The average The Sisterhood of the Traveling Pants (film) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Hathaway, Blake Lively, EuroTrip, with strongest over-indexing on Anne Hathaway (19.56× the country average).

Demographically, the The Sisterhood of the Traveling Pants (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sisterhood of the Traveling Pants (film) fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Anne Hathaway.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sisterhood of the Traveling Pants (film) profile in United States.

Audience size
909K
in United States
Gender
58.4%
41.6% male
Age
38.7
average years
Country rank
#25230
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sisterhood of the Traveling Pants (film) viewers

58.4% are female, 41.6% are male, average age 38.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for The Sisterhood of the Traveling Pants (film) audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size908,915
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the The Sisterhood of the Traveling Pants (film) audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3930%
40-4922%
50+13%
Fig. 04

Worldwide distribution

56.6%

of the worldwide The Sisterhood of the Traveling Pants (film) audience comes from United States.

Worldwide audience distribution share by country for The Sisterhood of the Traveling Pants (film)
CountryShare
United States56.6%
Canada6.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sisterhood of the Traveling Pants (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sisterhood of the Traveling Pants (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.31×
02Idaho~6K1.23×
03Oregon~10K1.17×
04Rhode Island~3K1.15×
05Arizona~20K1.14×
06Washington~20K1.12×
07Alaska~2K1.12×
08Massachusetts~20K1.11×
09Vermont~2K1.11×
10California~100K1.10×
11Minnesota~10K1.08×
12Connecticut~10K1.08×
13Maine~4K1.07×
14Washington, District of Columbia~3K1.07×
15Montana~3K1.07×
16New Hampshire~4K1.06×
17Missouri~20K1.04×
18Colorado~20K1.04×
19Oklahoma~10K1.04×
20Kansas~8K1.02×
21Tennessee~20K1.01×
22Illinois~30K1.00×
23Iowa~8K0.99×
24Nebraska~5K0.99×
25Michigan~20K0.98×
26Virginia~20K0.98×
27Indiana~20K0.98×
28Arkansas~8K0.98×
29Texas~80K0.97×
30New York~50K0.97×
31Pennsylvania~30K0.96×
32North Carolina~30K0.96×
33New Mexico~5K0.96×
34North Dakota~2K0.96×
35New Jersey~20K0.95×
36Alabama~10K0.95×
37Kentucky~10K0.95×
38Ohio~30K0.94×
39Wisconsin~10K0.94×
40Maryland~10K0.93×
41Hawaii~4K0.92×
42South Carolina~10K0.91×
43Delaware~2K0.90×
44Louisiana~10K0.88×
45South Dakota~2K0.88×
46Georgia~30K0.87×
47Florida~50K0.86×
48Nevada~8K0.84×
49West Virginia~4K0.83×
50Mississippi~6K0.82×
Fig. 06

Affinity by region

Affinity by region — The Sisterhood of the Traveling Pants (film), United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sisterhood of the Traveling Pants (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sisterhood of the Traveling Pants (film) audience
#·InterestCategoryAffinity×
01EuroTripMovies & TV46.47×
02Midnight in ParisMovies & TV37.92×
03Moonrise KingdomMovies & TV33.28×
04Little Miss SunshineMovies & TV30.48×
05Sixteen CandlesMovies & TV25.47×
06Cate BlanchettMovies & TV21.25×
07Blake LivelyMovies & TV20.15×
08Desperate HousewivesMovies & TV20.00×
0924 (TV series)Movies & TV20.00×
10Westworld (TV series)Movies & TV20.00×
11Hannibal (TV series)Movies & TV20.00×
12Love ActuallyMovies & TV19.68×
13Anne HathawayMovies & TV19.56×
14Phil CollinsMusic & Radio17.78×
15Gossip GirlMovies & TV16.44×
16The CWMovies & TV14.69×
17La La Land (film)Movies & TV13.68×
18Charlize TheronMovies & TV9.45×
19Scarlett JohanssonMovies & TV8.98×
20Sex and the CityMovies & TV8.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sisterhood of the Traveling Pants (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Sisterhood of the Traveling Pants (film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
TraditionCONSERVATISM1.37×
Price SensitivityPREMIUM1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Sisterhood of the Traveling Pants (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Pet OwnershipJOY0.85×
Quality AwarenessPREMIUM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Sisterhood of the Traveling Pants (film) have in United States?

The Sisterhood of the Traveling Pants (film) has an estimated audience of 908,915 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sisterhood of the Traveling Pants (film) viewers?

58.4% of The Sisterhood of the Traveling Pants (film) fans are female, 41.6% are male, with an average age of 38.7 years.

03

Which brands do The Sisterhood of the Traveling Pants (film) fans like most?

The Sisterhood of the Traveling Pants (film) fans show strongest brand affinity for Anne Hathaway (19.56×), Blake Lively (20.15×), and EuroTrip (46.47×) over the country average.

04

Where do The Sisterhood of the Traveling Pants (film) fans live in United States?

The Sisterhood of the Traveling Pants (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Sisterhood of the Traveling Pants (film) fans also like?

Beyond The Sisterhood of the Traveling Pants (film) itself, the audience over-indexes on Blake Lively (20.15×), EuroTrip (46.47×), Phil Collins (17.78×), and Cate Blanchett (21.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Sisterhood of the Traveling Pants (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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