The Sisterhood of the Traveling Pants (film) Audience in United States

The Sisterhood of the Traveling Pants (film) has an estimated audience of 937,128 people in United States. 58.4% are female, 41.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, EuroTrip, Microblogging, Singer-songwriter.

The average The Sisterhood of the Traveling Pants (film) fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, EuroTrip, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Sisterhood of the Traveling Pants (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Sisterhood of the Traveling Pants (film) fans

Demographic split for The Sisterhood of the Traveling Pants (film) audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size937,128

Audience persona

The typical The Sisterhood of the Traveling Pants (film) fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Sisterhood of the Traveling Pants (film) in United States
RegionReachAffinity
California119,8741.16×
Texas83,5721.04×
Florida57,1990.9×
New York54,9441.05×
Illinois32,7481.05×
Pennsylvania31,0950.99×
North Carolina28,4471.01×
Ohio27,8780.97×
Georgia26,4550.92×
Michigan24,1960.99×
New Jersey23,883
Virginia23,1241.01×
Arizona21,6261.13×
Massachusetts21,5201.17×
Washington21,3441.14×
Tennessee19,2931.03×
Indiana17,3571.01×
Missouri15,9531.06×
Colorado15,8921.08×
Maryland14,8290.92×
Minnesota14,5411.08×
Wisconsin13,2190.94×
South Carolina13,0670.93×
Oregon12,7411.19×
Alabama12,3120.94×
Kentucky11,2410.96×
Utah11,0491.32×
Oklahoma10,6851.03×
Louisiana10,4530.86×
Connecticut10,1401.08×
Nevada7,8830.87×
Kansas7,6731.04×
Iowa7,5450.98×
Arkansas7,4610.97×
Mississippi6,0730.79×
Idaho5,6591.2×
Nebraska4,5370.97×
New Mexico4,3700.93×
New Hampshire3,8211.03×
Hawaii3,6580.91×
Rhode Island3,4681.16×
Maine3,4241.02×
West Virginia3,3720.77×
Washington, District of Columbia3,0361.08×
Montana2,6281.01×
Delaware2,2080.85×
Alaska2,0331.01×
Vermont1,7841.08×
South Dakota1,7150.79×
North Dakota1,6130.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sisterhood of the Traveling Pants (film) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
EuroTrip38.84×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Desperate Housewives17.83×Movies & TV
Blake Lively11.11×Movies & TV
Sex and the City7.41×Movies & TV
Income tax13.19×Business & Career
Westworld (TV series)20×Movies & TV
24 (TV series)20×Movies & TV
Little Miss Sunshine24.16×Movies & TV
Kia Sportage20×Cars & Mobility
Gossip Girl12.92×Movies & TV
Hannibal (TV series)20×Movies & TV
Superman2.41×Movies & TV
Midnight in Paris33.24×Movies & TV
Love Actually14.98×Movies & TV
Anne Hathaway8.09×Movies & TV
Planet Fitness3.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sisterhood of the Traveling Pants (film) audience
TraitClusterScore
ExtroversionTHRILL1.63
TraditionCONSERVATISM1.36
Design AffinityPREMIUM1.31
MindfulnessBALANCE1.26
SustainabilityBALANCE1.25
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for The Sisterhood of the Traveling Pants (film)
CountryShare
United States57.3%
United Kingdom6.8%
Canada5.3%

See The Sisterhood of the Traveling Pants (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Sisterhood of the Traveling Pants (film) have in United States?

The Sisterhood of the Traveling Pants (film) has an estimated audience of 937,128 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sisterhood of the Traveling Pants (film) fans?

58.4% of The Sisterhood of the Traveling Pants (film) fans are female, 41.6% are male, with an average age of 38.7 years.

Which brands do The Sisterhood of the Traveling Pants (film) fans like most?

The Sisterhood of the Traveling Pants (film) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and EuroTrip (38.84×) over the country average.

Where do The Sisterhood of the Traveling Pants (film) fans live in United States?

The Sisterhood of the Traveling Pants (film) fans in United States are most concentrated in California (reach 119,874), Texas (reach 83,572), and Florida (reach 57,199). These three regions account for the largest share of the active audience.

What other brands do The Sisterhood of the Traveling Pants (film) fans also like?

Beyond The Sisterhood of the Traveling Pants (film) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), EuroTrip (38.84×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sisterhood of the Traveling Pants (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.