Rascasse Audience Intelligence

Gold Bond Target Market in United States

A data profile of the people who buy, follow and care about Gold Bond in United States — modelled from more than twelve digital signal sources. Gold Bond has an estimated audience of 432,118 people in United States.

#22among Hair care in United States#4122among Brand in United States#431in Beauty & Wellness

The average Gold Bond fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Population ageing, Dollar General, Personal care, with strongest over-indexing on Population ageing (23× the country average).

Demographically, the Gold Bond audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold Bond fan in United States is more female, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Population ageing.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold Bond profile in United States.

Audience size
432K
in United States
Gender
68.2%♀
31.8% male
Age
37.7
average years
Country rank
#39835
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gold Bond

68.2% are female, 31.8% are male, average age 37.7.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Gold Bond audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.7
Estimated audience size432,118
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Gold Bond audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4923%
50+14%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Gold Bond audience comes from United States.

Worldwide audience distribution share by country for Gold Bond
CountryShare
United States67.6%
India18.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold Bond audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold Bond customers by region in United States
#RegionReachAffinity×
01Tennessee~10K1.24×
02Massachusetts~10K1.21×
03New Jersey~10K1.14×
04New York~30K1.12×
05Florida~30K1.11×
06Arizona~10K1.11×
07California~50K1.10×
08Illinois~20K1.10×
09Georgia~10K1.10×
10Connecticut~5K1.10×
11Texas~40K1.08×
12Washington~9K1.08×
13Maryland~8K1.08×
14Iowa~4K1.08×
15Louisiana~6K1.07×
16Oregon~5K1.07×
17Mississippi~4K1.07×
18North Carolina~10K1.06×
19Virginia~10K1.06×
20Ohio~10K1.05×
21Hawaii~2K1.05×
22Michigan~10K1.03×
23Pennsylvania~10K1.02×
24Wisconsin~7K1.01×
25Kentucky~5K1.01×
26Indiana~8K1.00×
27Minnesota~6K1.00×
28Alabama~6K1.00×
29Nebraska~2K1.00×
30Kansas~3K0.99×
31New Hampshire~2K0.99×
32South Carolina~6K0.98×
33Nevada~4K0.98×
34Delaware~1K0.98×
35Vermont<1K0.98×
36Washington, District of Columbia~1K0.97×
37North Dakota<1K0.97×
38South Dakota<1K0.96×
39Missouri~7K0.95×
40Arkansas~3K0.95×
41Maine~1K0.95×
42Rhode Island~1K0.95×
43Colorado~6K0.93×
44Oklahoma~4K0.93×
45Alaska<1K0.92×
46Utah~3K0.91×
47Idaho~2K0.89×
48West Virginia~2K0.89×
49New Mexico~2K0.88×
50Montana~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Gold Bond, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold Bond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold Bond audience
#·InterestCategoryAffinity×
01Population ageingPolitics & Society23.00×
02CrêpeFood & Beverages6.18×
03MoisturizerHome & Garden2.20×
04Personal careHealth2.10×
05PharmacyBusiness & Career2.01×
06Dillard'sFashion & Accessoires2.00×
07Dollar GeneralShopping1.90×
08NASDAQBusiness & Career1.80×
09The UPS StoreShopping1.74×
10SupermarketShopping1.73×
11T-MobileTechnology & Electronics1.71×
12KrogerFood & Beverages1.69×
13PublixShopping1.69×
14Soft drinksFood & Beverages1.69×
15CVS PharmacyShopping1.67×
16Snack foodFood & Beverages1.65×
17Five BelowShopping1.64×
18J. C. PenneyShopping1.61×
19WalgreensShopping1.56×
20Skin careBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold Bond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold Bond audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
IndulgenceJOY1.32×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold Bond audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Design AffinityPREMIUM0.64×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gold Bond's target market in United States?

Gold Bond's target market in United States covers an estimated 432,118 people, concentrated in California and Texas.

02

What is the gender split and age of Gold Bond customers?

68.2% of the Gold Bond audience are female, 31.8% are male, with an average age of 37.7 years.

03

Which brands do Gold Bond fans like most?

Gold Bond fans show strongest brand affinity for Population ageing (23×), Dollar General (1.9×), and Personal care (2.1×) over the country average.

04

Where do Gold Bond fans live in United States?

Gold Bond fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gold Bond fans also like?

Beyond Gold Bond itself, the audience over-indexes on Dollar General (1.9×), Personal care (2.1×), T-Mobile (1.71×), and Walgreens (1.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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