Gold Bond Audience in United States

Gold Bond logo

Gold Bond has an estimated audience of 428,743 people in United States. 68.2% are female, 31.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Georgia Southern Eagles football.

The average Gold Bond fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gold Bond audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Gold Bond fans

Demographic split for Gold Bond audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.7
Estimated audience size428,743

Audience persona

The typical Gold Bond fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gold Bond in United States
RegionReachAffinity
California57,7221.22×
Texas40,6111.1×
Florida33,9181.17×
New York29,3141.22×
Illinois16,7441.17×
Georgia14,9601.13×
Pennsylvania14,6041.01×
North Carolina14,1881.1×
Ohio13,7271.04×
New Jersey13,4031.23×
Michigan11,9211.06×
Virginia11,2471.08×
Tennessee10,9451.27×
Massachusetts10,8871.29×
Washington10,1051.17×
Arizona9,3901.07×
Maryland7,9731.08×
Indiana7,9601.02×
Missouri6,7050.97×
Wisconsin6,6651.03×
Colorado6,5680.97×
South Carolina6,4891.01×
Minnesota6,0660.99×
Alabama5,8670.98×
Louisiana5,6901.03×
Oregon5,2251.06×
Kentucky5,0000.93×
Connecticut4,8581.13×
Oklahoma4,1740.88×
Nevada4,1220.99×
Iowa3,7061.05×
Utah3,6750.96×
Mississippi3,5441×
Kansas3,2280.96×
Arkansas3,1140.88×
Nebraska2,0980.98×
Hawaii2,0511.11×
Idaho1,8610.87×
New Mexico1,6830.78×
New Hampshire1,6210.96×
West Virginia1,4470.72×
Maine1,3570.88×
Washington, District of Columbia1,3131.02×
Rhode Island1,2160.89×
Delaware1,1700.99×
Montana8340.7×
South Dakota7960.8×
North Dakota7610.86×
Vermont7000.93×
Alaska6160.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold Bond audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Georgia Southern Eagles football13.19×Sports
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.01×Travel & Leisure
The Perks of Being a Wallflower (film)3.94×Movies & TV
edureka18.35×Business & Career
Panama1.64×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Certified diabetes educator4.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold Bond audience
TraitClusterScore
IndulgenceJOY1.2
Price SensitivityPREMIUM1.14
Family OrientationCONSERVATISM1.13
Career OrientationPOWER1.11
Convenience OrientationPREMIUM1.05
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Gold Bond
CountryShare
United States65.7%
India21.2%
Canada4.0%

See Gold Bond audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Gold Bond have in United States?

Gold Bond has an estimated audience of 428,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Gold Bond fans?

68.2% of Gold Bond fans are female, 31.8% are male, with an average age of 37.7 years.

Which brands do Gold Bond fans like most?

Gold Bond fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Gold Bond fans live in United States?

Gold Bond fans in United States are most concentrated in California (reach 57,722), Texas (reach 40,611), and Florida (reach 33,918). These three regions account for the largest share of the active audience.

What other brands do Gold Bond fans also like?

Beyond Gold Bond itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Georgia Southern Eagles football (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.