Gold Bond Audience in United States
Gold Bond has an estimated audience of 428,743 people in United States. 68.2% are female, 31.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.
The average Gold Bond fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Gold Bond audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Gold Bond fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 37.7 |
| Estimated audience size | 428,743 |
Audience persona
The typical Gold Bond fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,722 | 1.22× |
| Texas | 40,611 | 1.1× |
| Florida | 33,918 | 1.17× |
| New York | 29,314 | 1.22× |
| Illinois | 16,744 | 1.17× |
| Georgia | 14,960 | 1.13× |
| Pennsylvania | 14,604 | 1.01× |
| North Carolina | 14,188 | 1.1× |
| Ohio | 13,727 | 1.04× |
| New Jersey | 13,403 | 1.23× |
| Michigan | 11,921 | 1.06× |
| Virginia | 11,247 | 1.08× |
| Tennessee | 10,945 | 1.27× |
| Massachusetts | 10,887 | 1.29× |
| Washington | 10,105 | 1.17× |
| Arizona | 9,390 | 1.07× |
| Maryland | 7,973 | 1.08× |
| Indiana | 7,960 | 1.02× |
| Missouri | 6,705 | 0.97× |
| Wisconsin | 6,665 | 1.03× |
| Colorado | 6,568 | 0.97× |
| South Carolina | 6,489 | 1.01× |
| Minnesota | 6,066 | 0.99× |
| Alabama | 5,867 | 0.98× |
| Louisiana | 5,690 | 1.03× |
| Oregon | 5,225 | 1.06× |
| Kentucky | 5,000 | 0.93× |
| Connecticut | 4,858 | 1.13× |
| Oklahoma | 4,174 | 0.88× |
| Nevada | 4,122 | 0.99× |
| Iowa | 3,706 | 1.05× |
| Utah | 3,675 | 0.96× |
| Mississippi | 3,544 | 1× |
| Kansas | 3,228 | 0.96× |
| Arkansas | 3,114 | 0.88× |
| Nebraska | 2,098 | 0.98× |
| Hawaii | 2,051 | 1.11× |
| Idaho | 1,861 | 0.87× |
| New Mexico | 1,683 | 0.78× |
| New Hampshire | 1,621 | 0.96× |
| West Virginia | 1,447 | 0.72× |
| Maine | 1,357 | 0.88× |
| Washington, District of Columbia | 1,313 | 1.02× |
| Rhode Island | 1,216 | 0.89× |
| Delaware | 1,170 | 0.99× |
| Montana | 834 | 0.7× |
| South Dakota | 796 | 0.8× |
| North Dakota | 761 | 0.86× |
| Vermont | 700 | 0.93× |
| Alaska | 616 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.52× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Liam Neeson | 11.19× | Movies & TV |
| Telegram | 14.52× | Internet & Social Media |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Fiverr | 14.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.7% |
| India | 21.2% |
| Canada | 4.0% |
See Gold Bond audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Gold Bond have in United States?
Gold Bond has an estimated audience of 428,743 people in United States, concentrated in California and Texas.
What is the gender split and age of Gold Bond fans?
68.2% of Gold Bond fans are female, 31.8% are male, with an average age of 37.7 years.
Which brands do Gold Bond fans like most?
Gold Bond fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Gold Bond fans live in United States?
Gold Bond fans in United States are most concentrated in California (reach 57,722), Texas (reach 40,611), and Florida (reach 33,918). These three regions account for the largest share of the active audience.
What other brands do Gold Bond fans also like?
Beyond Gold Bond itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gold Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.