Bed Head Audience in United States

Bed Head has an estimated audience of 367,372 people in United States. 85.5% are female, 14.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: schwarzkopf, ghd, Kia Sportage, Hair serum, Great Clips.

The average Bed Head fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include schwarzkopf, ghd, Kia Sportage, with strongest over-indexing on schwarzkopf (102.36× the country average). Demographically, the Bed Head audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Bed Head fans

Demographic split for Bed Head audience in United States
MetricValue
Female85.5%
Male14.5%
Average age39.3
Estimated audience size367,372

Audience persona

The typical Bed Head fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for schwarzkopf.

Top regions in United States

Top regions ranked by reach for Bed Head in United States
RegionReachAffinity
California59,7501.48×
Texas42,8721.36×
Florida29,3151.18×
New York25,9901.27×
Pennsylvania14,7581.19×
Illinois14,3741.17×
North Carolina11,2111.01×
New Jersey11,1991.2×
Ohio11,1650.99×
Georgia11,1200.98×
Michigan10,7581.12×
Arizona9,3351.24×
Washington9,2111.25×
Virginia8,7480.98×
Massachusetts8,5981.19×
Tennessee7,1070.96×
Indiana6,9881.04×
Maryland6,2770.99×
South Carolina5,3010.96×
Missouri5,1740.87×
Minnesota5,0910.97×
Colorado5,0830.88×
Wisconsin4,9730.9×
Louisiana4,8921.03×
Kentucky4,8491.05×
Oregon4,8011.14×
Alabama4,5710.89×
Oklahoma4,5041.1×
Connecticut4,3351.18×
Nevada3,9691.12×
Utah3,3051×
Arkansas2,9890.99×
Kansas2,9531.02×
Iowa2,7570.91×
Mississippi2,6870.89×
Nebraska1,9591.06×
New Mexico1,7810.97×
West Virginia1,6070.94×
Hawaii1,5721×
Idaho1,5490.84×
Rhode Island1,0420.89×
New Hampshire1,0360.72×
Washington, District of Columbia9710.88×
Maine8750.66×
North Dakota8181.08×
Delaware7340.72×
South Dakota7200.85×
Montana7140.7×
Alaska6620.84×
Vermont4240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed Head audience
BrandAffinityCategory
schwarzkopf102.36×Beauty & Wellness
ghd72.9×Beauty & Wellness
Kia Sportage24×Cars & Mobility
Hair serum24.13×Beauty & Wellness
Great Clips5.38×Beauty & Wellness
Herbal Essences32.58×Beauty & Wellness
Redken12.96×Beauty & Wellness
Hobby Lobby2.97×Home & Garden
Utah Mammoth15.5×Sports
Canva6.5×Technology & Electronics
Sephora2.72×Shopping
Honda HR-V16×Cars & Mobility
La Roche-Posay9.17×Beauty & Wellness
Burger King2.54×Food & Beverages
Personal care2.67×Health
Wella13.92×Beauty & Wellness
Chick-fil-A2.31×Food & Beverages
Taylor Swift2.66×Music & Radio
Sport Clips7.26×Beauty & Wellness
Hairstyle2.42×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed Head audience
TraitClusterScore
ExtroversionTHRILL2.11
IndulgenceJOY1.91
Price SensitivityPREMIUM1.66
Luxury OrientationPREMIUM1.6
CreativityOPEN1.57
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Bed Head
CountryShare
United States36.1%
Australia12.6%
Brazil10.5%

See Bed Head audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Bed Head have in United States?

Bed Head has an estimated audience of 367,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed Head fans?

85.5% of Bed Head fans are female, 14.5% are male, with an average age of 39.3 years.

Which brands do Bed Head fans like most?

Bed Head fans show strongest brand affinity for schwarzkopf (102.36×), ghd (72.9×), and Kia Sportage (24×) over the country average.

Where do Bed Head fans live in United States?

Bed Head fans in United States are most concentrated in California (reach 59,750), Texas (reach 42,872), and Florida (reach 29,315). These three regions account for the largest share of the active audience.

What other brands do Bed Head fans also like?

Beyond Bed Head itself, the audience over-indexes on ghd (72.9×), Kia Sportage (24×), Hair serum (24.13×), and Great Clips (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed Head. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.