Bed Head Audience in United States

Bed Head logo

Bed Head has an estimated audience of 367,372 people in United States. 85.5% are female, 14.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Buying and Selling Real Estate, Fábio Porchat, Laneige, Elsword.

The average Bed Head fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Buying and Selling Real Estate, Fábio Porchat, with strongest over-indexing on Mothercare (9.17× the country average). Demographically, the Bed Head audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Bed Head fans

Demographic split for Bed Head audience in United States
MetricValue
Female85.5%
Male14.5%
Average age39.3
Estimated audience size367,372

Audience persona

The typical Bed Head fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Bed Head in United States
RegionReachAffinity
California59,7501.48×
Texas42,8721.36×
Florida29,3151.18×
New York25,9901.27×
Pennsylvania14,7581.19×
Illinois14,3741.17×
North Carolina11,2111.01×
New Jersey11,1991.2×
Ohio11,1650.99×
Georgia11,1200.98×
Michigan10,7581.12×
Arizona9,3351.24×
Washington9,2111.25×
Virginia8,7480.98×
Massachusetts8,5981.19×
Tennessee7,1070.96×
Indiana6,9881.04×
Maryland6,2770.99×
South Carolina5,3010.96×
Missouri5,1740.87×
Minnesota5,0910.97×
Colorado5,0830.88×
Wisconsin4,9730.9×
Louisiana4,8921.03×
Kentucky4,8491.05×
Oregon4,8011.14×
Alabama4,5710.89×
Oklahoma4,5041.1×
Connecticut4,3351.18×
Nevada3,9691.12×
Utah3,3051×
Arkansas2,9890.99×
Kansas2,9531.02×
Iowa2,7570.91×
Mississippi2,6870.89×
Nebraska1,9591.06×
New Mexico1,7810.97×
West Virginia1,6070.94×
Hawaii1,5721×
Idaho1,5490.84×
Rhode Island1,0420.89×
New Hampshire1,0360.72×
Washington, District of Columbia9710.88×
Maine8750.66×
North Dakota8181.08×
Delaware7340.72×
South Dakota7200.85×
Montana7140.7×
Alaska6620.84×
Vermont4240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed Head audience
BrandAffinityCategory
Mothercare9.17×Kids & Family
Buying and Selling Real Estate17.33×Home & Garden
Fábio Porchat102.36×Movies & TV
Laneige9.42×Beauty & Wellness
Elsword24×Games
Jesse Plemons4.9×Movies & TV
Minnesota2.22×Travel & Leisure
Product design2.29×Business & Career
Curcuma20×Food & Beverages
Collectable1.56×Kids & Family
Nationality2×Politics & Society
Jumia15.5×Fashion & Accessoires
Penn & Teller7.56×Movies & TV
Khaadi5.7×Fashion & Accessoires
Kay Arthur18.99×Literature
WCCO-TV6.08×Movies & TV
Natural rubber1.54×Cars & Mobility
Racing1.95×Cars & Mobility
Jawaharlal Nehru University20×Business & Career
Kansas1.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed Head audience
TraitClusterScore
ExtroversionTHRILL2.11
IndulgenceJOY1.91
Price SensitivityPREMIUM1.66
Luxury OrientationPREMIUM1.6
CreativityOPEN1.57
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Bed Head
CountryShare
United States36.1%
Australia12.6%
Brazil10.5%

See Bed Head audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Bed Head have in United States?

Bed Head has an estimated audience of 367,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed Head fans?

85.5% of Bed Head fans are female, 14.5% are male, with an average age of 39.3 years.

Which brands do Bed Head fans like most?

Bed Head fans show strongest brand affinity for Mothercare (9.17×), Buying and Selling Real Estate (17.33×), and Fábio Porchat (102.36×) over the country average.

Where do Bed Head fans live in United States?

Bed Head fans in United States are most concentrated in California (reach 59,750), Texas (reach 42,872), and Florida (reach 29,315). These three regions account for the largest share of the active audience.

What other brands do Bed Head fans also like?

Beyond Bed Head itself, the audience over-indexes on Buying and Selling Real Estate (17.33×), Fábio Porchat (102.36×), Laneige (9.42×), and Elsword (24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed Head. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.