Rascasse Audience Intelligence

Bed Head Target Market in United States

A data profile of the people who buy, follow and care about Bed Head in United States — modelled from more than twelve digital signal sources. Bed Head has an estimated audience of 382,074 people in United States.

#24among Hair care in United States#4415among Brand in United States#442in Beauty & Wellness

The average Bed Head fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair serum, schwarzkopf, ghd, with strongest over-indexing on Hair serum (26.43× the country average).

Demographically, the Bed Head audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed Head fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Hair serum.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed Head profile in United States.

Audience size
382K
in United States
Gender
85.5%♀
14.5% male
Age
39.3
average years
Country rank
#42657
Brand in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bed Head

85.5% are female, 14.5% are male, average age 39.3.

Fig. 02

Gender split

85.5%
Female
14.5%
Male
Demographic split for Bed Head audience in United States
MetricValue
Female85.5%
Male14.5%
Average age39.3
Estimated audience size382,074
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Bed Head audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Bed Head audience comes from United States.

Worldwide audience distribution share by country for Bed Head
CountryShare
United States36.8%
Australia12.7%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed Head audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed Head customers by region in United States
#RegionReachAffinity×
01California~50K1.34×
02Texas~40K1.26×
03New York~20K1.19×
04Oregon~5K1.19×
05Arizona~9K1.17×
06New Jersey~10K1.16×
07Washington~9K1.16×
08Massachusetts~8K1.12×
09Connecticut~4K1.11×
10Illinois~10K1.10×
11Pennsylvania~10K1.09×
12Florida~30K1.07×
13Oklahoma~4K1.07×
14Nevada~4K1.06×
15Nebraska~2K1.06×
16Michigan~10K1.05×
17New Mexico~2K1.04×
18North Dakota<1K1.04×
19Kentucky~5K1.03×
20Hawaii~2K1.02×
21North Carolina~10K1.01×
22Maryland~6K1.01×
23Kansas~3K1.01×
24Louisiana~5K1.00×
25Utah~3K1.00×
26Arkansas~3K1.00×
27Rhode Island~1K1.00×
28Virginia~9K0.99×
29Indiana~7K0.99×
30West Virginia~2K0.98×
31Minnesota~5K0.97×
32Alaska<1K0.97×
33Ohio~10K0.96×
34Georgia~10K0.96×
35Iowa~3K0.96×
36South Carolina~5K0.95×
37South Dakota<1K0.95×
38Wisconsin~5K0.94×
39Idaho~2K0.94×
40Tennessee~7K0.93×
41Mississippi~3K0.93×
42Delaware<1K0.93×
43Alabama~5K0.92×
44Maine~1K0.91×
45Washington, District of Columbia~1K0.91×
46Montana<1K0.91×
47Vermont<1K0.90×
48Missouri~5K0.89×
49Colorado~5K0.89×
50New Hampshire~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Bed Head, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed Head audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed Head audience
#·InterestCategoryAffinity×
01ghdBeauty & Wellness54.74×
02schwarzkopfBeauty & Wellness43.18×
03Herbal EssencesBeauty & Wellness30.36×
04Hair serumBeauty & Wellness26.43×
05uolTechnology & Electronics20.00×
06Sport ClipsBeauty & Wellness10.02×
07Kiernan ShipkaMovies & TV9.37×
08BB creamBeauty & Wellness8.49×
09Goth subcultureFashion & Accessoires8.21×
10Non-alcoholic beverageFood & Beverages5.39×
11romantic comediesMovies & TV5.13×
12Web serverTechnology & Electronics4.79×
13Britney SpearsMusic & Radio4.46×
14Hair dryerBeauty & Wellness4.04×
15CupcakeFood & Beverages3.88×
16RadioTechnology & Electronics2.85×
17Wendy'sFood & Beverages2.52×
18Burger KingFood & Beverages2.41×
19HairstyleBeauty & Wellness2.24×
20Hobby LobbyHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed Head audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed Head audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.52×
SpiritualityBALANCE2.43×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed Head audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Quality AwarenessPREMIUM0.77×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bed Head's target market in United States?

Bed Head's target market in United States covers an estimated 382,074 people, concentrated in California and Texas.

02

What is the gender split and age of Bed Head customers?

85.5% of the Bed Head audience are female, 14.5% are male, with an average age of 39.3 years.

03

Which brands do Bed Head fans like most?

Bed Head fans show strongest brand affinity for Hair serum (26.43×), schwarzkopf (43.18×), and ghd (54.74×) over the country average.

04

Where do Bed Head fans live in United States?

Bed Head fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bed Head fans also like?

Beyond Bed Head itself, the audience over-indexes on schwarzkopf (43.18×), ghd (54.74×), Britney Spears (4.46×), and Sport Clips (10.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Bed Head audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed Head. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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