Shea Moisture Audience in United States

Shea Moisture logo

Shea Moisture has an estimated audience of 1,043,086 people in United States. 91.5% are female, 8.5% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Product design, Harlow, Mackenzie Foy.

The average Shea Moisture fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shea Moisture audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Shea Moisture fans

Demographic split for Shea Moisture audience in United States
MetricValue
Female91.5%
Male8.5%
Average age34.9
Estimated audience size1,043,086

Audience persona

The typical Shea Moisture fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shea Moisture in United States
RegionReachAffinity
California146,2001.27×
Texas129,3171.44×
Florida106,4151.51×
New York87,2581.5×
Georgia52,8911.65×
Illinois43,3351.25×
North Carolina39,9441.27×
New Jersey39,4061.49×
Pennsylvania37,0351.05×
Virginia33,7151.33×
Ohio31,6710.99×
Michigan30,0861.1×
Maryland27,8521.55×
Arizona23,2951.09×
Tennessee22,9581.1×
Massachusetts22,6591.1×
Washington20,0560.96×
Indiana19,0811×
South Carolina18,2991.17×
Alabama17,6501.21×
Louisiana17,5021.3×
Missouri14,2380.85×
Colorado14,0740.86×
Connecticut13,0921.25×
Minnesota12,8140.86×
Kentucky12,3430.94×
Wisconsin12,3340.79×
Nevada11,5931.15×
Oklahoma11,2110.97×
Mississippi10,6081.23×
Oregon10,1610.85×
Arkansas8,3310.97×
Kansas7,2860.89×
Utah7,1940.77×
Iowa6,3730.74×
New Mexico4,5200.86×
Nebraska4,2160.81×
Washington, District of Columbia3,5471.13×
Rhode Island3,5291.06×
Idaho3,4490.66×
Hawaii3,3050.74×
Delaware3,2571.13×
West Virginia3,2160.66×
New Hampshire2,6780.65×
Maine2,3330.62×
Montana1,5900.55×
Alaska1,5540.7×
South Dakota1,2690.53×
North Dakota1,1130.52×
Vermont9010.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shea Moisture audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵5.64×Movies & TV
Product design3.89×Business & Career
Harlow20.47×Travel & Leisure
Mackenzie Foy13.4×Fashion & Accessoires
Historic site7.16×Arts & Culture
Governor of Michigan12.11×Politics & Society
Mothercare5.13×Kids & Family
Goop7.84×Internet & Social Media
No Escape (1994 film)13.55×Movies & TV
Grace Slick9.68×Music & Radio
Grinch4.38×Movies & TV
National Paralympic Committee25.22×Sports
Algebra13.4×Business & Career
Hardik Pandya14.92×Sports
TV Fanatic10.49×Movies & TV
Litter box2.03×Pets & Animals
headspace8.83×Health
Fairy godmother6.69×Literature
Cherish (group)9.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shea Moisture audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
IndulgenceJOY1.72
Price SensitivityPREMIUM1.7
Urban LifestyleOPEN1.45
MindfulnessBALANCE1.41
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Shea Moisture
CountryShare
United States67.8%
Canada5.3%
United Kingdom4.1%

See Shea Moisture audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Shea Moisture have in United States?

Shea Moisture has an estimated audience of 1,043,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Shea Moisture fans?

91.5% of Shea Moisture fans are female, 8.5% are male, with an average age of 34.9 years.

Which brands do Shea Moisture fans like most?

Shea Moisture fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (5.64×), and Product design (3.89×) over the country average.

Where do Shea Moisture fans live in United States?

Shea Moisture fans in United States are most concentrated in California (reach 146,200), Texas (reach 129,317), and Florida (reach 106,415). These three regions account for the largest share of the active audience.

What other brands do Shea Moisture fans also like?

Beyond Shea Moisture itself, the audience over-indexes on Lulu 黃路梓茵 (5.64×), Product design (3.89×), Harlow (20.47×), and Mackenzie Foy (13.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea Moisture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.