Rascasse Audience Intelligence

Shea Moisture Target Market in United States

A data profile of the people who buy, follow and care about Shea Moisture in United States — modelled from more than twelve digital signal sources. Shea Moisture has an estimated audience of 1,025,383 people in United States.

#9among Hair care in United States#2372among Brand in United States#301in Beauty & Wellness

The average Shea Moisture fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, Ronaldinho, BB cream, with strongest over-indexing on Walgreens (3.01× the country average).

Demographically, the Shea Moisture audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shea Moisture fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Walgreens.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shea Moisture profile in United States.

Audience size
1M
in United States
Gender
91.5%♀
8.5% male
Age
34.9
average years
Country rank
#23277
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shea Moisture

91.5% are female, 8.5% are male, average age 34.9.

Fig. 02

Gender split

91.5%
Female
8.5%
Male
Demographic split for Shea Moisture audience in United States
MetricValue
Female91.5%
Male8.5%
Average age34.9
Estimated audience size1,025,383
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Shea Moisture audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Shea Moisture audience comes from United States.

Worldwide audience distribution share by country for Shea Moisture
CountryShare
United States67.9%
Canada5.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shea Moisture audience in United States is strongest.

Fig. 05

Top regions by affinity

Shea Moisture customers by region in United States
#RegionReachAffinity×
01Georgia~50K1.56×
02Maryland~30K1.53×
03Florida~100K1.46×
04Texas~100K1.39×
05New York~80K1.38×
06New Jersey~40K1.38×
07Louisiana~20K1.33×
08Virginia~30K1.30×
09North Carolina~40K1.26×
10Connecticut~10K1.23×
11Mississippi~10K1.23×
12California~100K1.22×
13Delaware~3K1.21×
14Alabama~20K1.20×
15Illinois~40K1.18×
16Nevada~10K1.14×
17South Carolina~20K1.13×
18Washington, District of Columbia~4K1.13×
19Rhode Island~4K1.09×
20Tennessee~20K1.08×
21Michigan~30K1.07×
22Massachusetts~20K1.07×
23Arizona~20K1.05×
24Pennsylvania~40K1.04×
25Arkansas~9K1.02×
26Indiana~20K0.99×
27Oklahoma~10K0.98×
28Ohio~30K0.97×
29Kentucky~10K0.96×
30Washington~20K0.93×
31Kansas~7K0.90×
32New Mexico~5K0.90×
33Minnesota~10K0.88×
34Oregon~10K0.87×
35Missouri~10K0.86×
36Colorado~10K0.84×
37Nebraska~4K0.84×
38Alaska~2K0.84×
39Wisconsin~10K0.80×
40Utah~7K0.80×
41Iowa~7K0.80×
42Hawaii~4K0.78×
43West Virginia~4K0.75×
44Idaho~4K0.73×
45South Dakota~2K0.72×
46North Dakota~2K0.72×
47New Hampshire~3K0.71×
48Vermont~1K0.71×
49Montana~2K0.70×
50Maine~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Shea Moisture, United States
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shea Moisture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shea Moisture audience
#·InterestCategoryAffinity×
01RonaldinhoSports13.40×
02Leicester City F.C.Sports13.40×
03BB creamBeauty & Wellness7.31×
04Teyana TaylorMovies & TV4.85×
05Hair conditionerBeauty & Wellness3.34×
06Internet celebrityInternet & Social Media3.21×
07WalgreensShopping3.01×
08MoisturizerHome & Garden2.88×
09TMZInternet & Social Media2.80×
10PhilanthropyArts & Culture2.63×
11Hair coloringBeauty & Wellness2.60×
12Discount storesShopping2.35×
13CVS PharmacyShopping2.19×
14Hair careBeauty & Wellness2.17×
15ActivismPolitics & Society2.17×
16Personal careHealth2.00×
17Pizza HutFood & Beverages1.99×
18NordstromShopping1.81×
19Organic foodFood & Beverages1.78×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shea Moisture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shea Moisture audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.27×
Price SensitivityPREMIUM2.10×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shea Moisture audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Risk AppetiteTHRILL0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shea Moisture's target market in United States?

Shea Moisture's target market in United States covers an estimated 1,025,383 people, concentrated in California and Texas.

02

What is the gender split and age of Shea Moisture customers?

91.5% of the Shea Moisture audience are female, 8.5% are male, with an average age of 34.9 years.

03

Which brands do Shea Moisture fans like most?

Shea Moisture fans show strongest brand affinity for Walgreens (3.01×), Ronaldinho (13.4×), and BB cream (7.31×) over the country average.

04

Where do Shea Moisture fans live in United States?

Shea Moisture fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shea Moisture fans also like?

Beyond Shea Moisture itself, the audience over-indexes on Ronaldinho (13.4×), BB cream (7.31×), TMZ (2.8×), and Internet celebrity (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Shea Moisture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea Moisture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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