Blo Blow Dry Bar Audience in United States

Blo Blow Dry Bar logo

Blo Blow Dry Bar has an estimated audience of 470,250 people in United States. 78.5% are female, 21.5% are male, average age 36.0. Top regions: Texas, Florida, New York. Top brand affinities: Dental hygienist, Historic site, Vocal harmony, Fairy godmother, Dog breed.

The average Blo Blow Dry Bar fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Dental hygienist, Historic site, Vocal harmony, with strongest over-indexing on Dental hygienist (20× the country average). Demographically, the Blo Blow Dry Bar audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Blo Blow Dry Bar fans

Demographic split for Blo Blow Dry Bar audience in United States
MetricValue
Female78.5%
Male21.5%
Average age36.0
Estimated audience size470,250

Audience persona

The typical Blo Blow Dry Bar fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Dental hygienist.

Top regions in United States

Top regions ranked by reach for Blo Blow Dry Bar in United States
RegionReachAffinity
Texas161,5734×
Florida106,1013.33×
New York69,3932.64×
California47,5170.92×
New Jersey27,0832.26×
Georgia22,5831.56×
North Carolina22,0941.56×
Tennessee19,3782.05×
Colorado18,0832.44×
South Carolina11,9421.69×
Massachusetts11,6991.26×
Illinois10,0640.64×
Ohio9,7450.67×
Connecticut9,2431.96×
Oklahoma9,0711.74×
Michigan7,1270.58×
Pennsylvania6,7970.43×
Louisiana6,5101.07×
Indiana6,3090.73×
Kentucky5,4200.92×
Virginia5,1730.45×
New Mexico5,1212.17×
Missouri4,6070.61×
Iowa4,4421.15×
Utah4,2841.02×
Washington3,9500.42×
Wisconsin3,9360.56×
Arizona3,9270.41×
Delaware3,7892.92×
Alabama3,1700.48×
New Hampshire3,1591.7×
Maryland2,5630.32×
Idaho2,2220.94×
Minnesota1,4400.21×
Nevada1,3880.31×
Oregon1,3040.24×
Mississippi1,0170.26×
Arkansas9340.24×
Kansas8790.24×
Washington, District of Columbia8210.58×
Rhode Island6900.46×
Nebraska5420.23×
West Virginia5040.23×
Maine4670.28×
Hawaii4440.22×
Montana3410.26×
Alaska3350.33×
North Dakota3090.32×
South Dakota2880.27×
Wyoming2720.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blo Blow Dry Bar audience
BrandAffinityCategory
Dental hygienist20×Health
Historic site10.71×Arts & Culture
Vocal harmony8.81×Music & Radio
Fairy godmother12.76×Literature
Dog breed1.8×Pets & Animals
Birthday Gifts4.14×Kids & Family
Mathcore10.13×Music & Radio
Unique Gifts2.94×Shopping
Staycation3.94×Home & Garden
Yoga Journal20×Sports
Home equity2.14×Home & Garden
Governor of Michigan7.78×Politics & Society
UK garage5.27×Music & Radio
Goop5.16×Internet & Social Media
Hipster8.79×Politics & Society
Penn & Teller7.43×Movies & TV
Jesse Plemons2.86×Movies & TV
Nationality1.76×Politics & Society
Electrolyte3.8×Health
Isometric exercise7.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blo Blow Dry Bar audience
TraitClusterScore
Luxury OrientationPREMIUM3.32
LGBTQ+ IdentityOPEN1.74
Price SensitivityPREMIUM1.62
Design AffinityPREMIUM1.53
CreativityOPEN1.38
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Blo Blow Dry Bar
CountryShare
United States75.3%
Canada15.5%
United Kingdom8.7%

See Blo Blow Dry Bar audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Blo Blow Dry Bar have in United States?

Blo Blow Dry Bar has an estimated audience of 470,250 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Blo Blow Dry Bar fans?

78.5% of Blo Blow Dry Bar fans are female, 21.5% are male, with an average age of 36.0 years.

Which brands do Blo Blow Dry Bar fans like most?

Blo Blow Dry Bar fans show strongest brand affinity for Dental hygienist (20×), Historic site (10.71×), and Vocal harmony (8.81×) over the country average.

Where do Blo Blow Dry Bar fans live in United States?

Blo Blow Dry Bar fans in United States are most concentrated in Texas (reach 161,573), Florida (reach 106,101), and New York (reach 69,393). These three regions account for the largest share of the active audience.

What other brands do Blo Blow Dry Bar fans also like?

Beyond Blo Blow Dry Bar itself, the audience over-indexes on Historic site (10.71×), Vocal harmony (8.81×), Fairy godmother (12.76×), and Dog breed (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blo Blow Dry Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.