Rascasse Audience Intelligence

Blo Blow Dry Bar Target Market in United States

A data profile of the people who buy, follow and care about Blo Blow Dry Bar in United States — modelled from more than twelve digital signal sources. Blo Blow Dry Bar has an estimated audience of 457,311 people in United States.

#21among Hair care in United States#3982among Brand in United States#424in Beauty & Wellness

The average Blo Blow Dry Bar fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Media Take Out, Discount Tire, Charles Barkley, with strongest over-indexing on Media Take Out (68.19× the country average).

Demographically, the Blo Blow Dry Bar audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blo Blow Dry Bar fan in United States is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Media Take Out.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blo Blow Dry Bar profile in United States.

Audience size
457K
in United States
Gender
78.5%♀
21.5% male
Age
36.0
average years
Country rank
#38594
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blo Blow Dry Bar

78.5% are female, 21.5% are male, average age 36.0.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Blo Blow Dry Bar audience in United States
MetricValue
Female78.5%
Male21.5%
Average age36.0
Estimated audience size457,311
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Blo Blow Dry Bar audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Blo Blow Dry Bar audience comes from United States.

Worldwide audience distribution share by country for Blo Blow Dry Bar
CountryShare
United States75.7%
Canada14.7%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blo Blow Dry Bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Blo Blow Dry Bar customers by region in United States
#RegionReachAffinity×
01Texas~200K4.43×
02Florida~100K3.33×
03New York~80K2.89×
04Delaware~3K2.61×
05New Jersey~30K2.49×
06New Mexico~6K2.35×
07Colorado~20K2.19×
08Connecticut~10K2.03×
09Oklahoma~10K1.97×
10New Hampshire~3K1.85×
11Tennessee~20K1.84×
12South Carolina~10K1.70×
13Georgia~20K1.52×
14North Carolina~20K1.41×
15Massachusetts~10K1.29×
16Louisiana~7K1.12×
17Rhode Island~2K1.06×
18Alabama~6K0.99×
19Iowa~4K0.99×
20Kentucky~6K0.97×
21California~50K0.93×
22Alaska<1K0.87×
23Idaho~2K0.85×
24South Dakota<1K0.85×
25Vermont<1K0.85×
26Utah~3K0.83×
27Montana~1K0.83×
28North Dakota<1K0.83×
29West Virginia~2K0.81×
30Hawaii~2K0.79×
31Maine~1K0.76×
32Nebraska~2K0.74×
33Washington, District of Columbia~1K0.72×
34Mississippi~3K0.71×
35Missouri~5K0.69×
36Arkansas~3K0.68×
37Kansas~2K0.66×
38Ohio~9K0.65×
39Indiana~6K0.65×
40Arizona~6K0.62×
41Nevada~3K0.61×
42Illinois~9K0.59×
43Michigan~7K0.59×
44Oregon~3K0.59×
45Wisconsin~4K0.56×
46Minnesota~4K0.53×
47Washington~5K0.48×
48Maryland~4K0.47×
49Pennsylvania~7K0.46×
50Virginia~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Blo Blow Dry Bar, United States
0.46×1.00×4.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blo Blow Dry Bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blo Blow Dry Bar audience
#·InterestCategoryAffinity×
01Media Take OutInternet & Social Media68.19×
02Brazilian BlowoutBeauty & Wellness43.11×
03Thin LizzyMusic & Radio34.75×
04Charles BarkleySports29.82×
05Tobias HarrisSports20.00×
06Tim DuncanSports20.00×
07Germany national football teamSports20.00×
08Leicester City F.C.Sports20.00×
09Kevin LoveSports20.00×
10Borussia DortmundSports19.98×
11Beach soccerSports18.05×
12Scorpions (band)Music & Radio16.25×
13Larry BirdSports15.79×
14Paris Saint-GermainSports13.75×
15Wilt ChamberlainSports13.34×
16Dennis RodmanSports12.24×
17Hair tutorialsBeauty & Wellness12.10×
18Discount TireShopping11.75×
19Sparkling wineFood & Beverages6.33×
20NordstromShopping3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blo Blow Dry Bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blo Blow Dry Bar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.13×
IndulgenceJOY1.84×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blo Blow Dry Bar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Social Media UsageJOY0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blo Blow Dry Bar's target market in United States?

Blo Blow Dry Bar's target market in United States covers an estimated 457,311 people, concentrated in Texas and Florida.

02

What is the gender split and age of Blo Blow Dry Bar customers?

78.5% of the Blo Blow Dry Bar audience are female, 21.5% are male, with an average age of 36.0 years.

03

Which brands do Blo Blow Dry Bar fans like most?

Blo Blow Dry Bar fans show strongest brand affinity for Media Take Out (68.19×), Discount Tire (11.75×), and Charles Barkley (29.82×) over the country average.

04

Where do Blo Blow Dry Bar fans live in United States?

Blo Blow Dry Bar fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Blo Blow Dry Bar fans also like?

Beyond Blo Blow Dry Bar itself, the audience over-indexes on Discount Tire (11.75×), Charles Barkley (29.82×), Paris Saint-Germain (13.75×), and Scorpions (band) (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Blo Blow Dry Bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blo Blow Dry Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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