Head and Shoulders (story) Target Market in United States
A data profile of the people who buy, follow and care about Head and Shoulders (story) in United States — modelled from more than twelve digital signal sources. Head and Shoulders (story) has an estimated audience of 507,653 people in United States.
The average Head and Shoulders (story) fan in United States is 33.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pizza Hut, Domino's Pizza, McDonald's, with strongest over-indexing on Pizza Hut (4.77× the country average).
Demographically, the Head and Shoulders (story) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Head and Shoulders (story) fan in United States is more female, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.
At a glance
The key figures that characterise the Head and Shoulders (story) profile in United States.
Search interest · 12-month trend
Customer demographics of Head and Shoulders (story)
67.0% are female, 33.0% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 33.1 |
| Estimated audience size | 507,653 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
Geography
Where the Head and Shoulders (story) audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~50K | 1.39× | |
| 02 | Texas | ~40K | 1.31× | |
| 03 | Illinois | ~10K | 1.26× | |
| 04 | Florida | ~30K | 1.23× | |
| 05 | New Jersey | ~10K | 1.21× | |
| 06 | New York | ~20K | 1.20× | |
| 07 | Connecticut | ~4K | 1.15× | |
| 08 | Maryland | ~7K | 1.14× | |
| 09 | Louisiana | ~5K | 1.13× | |
| 10 | Nevada | ~4K | 1.13× | |
| 11 | Georgia | ~10K | 1.10× | |
| 12 | Arizona | ~8K | 1.09× | |
| 13 | North Carolina | ~10K | 1.07× | |
| 14 | Virginia | ~9K | 1.06× | |
| 15 | Oregon | ~4K | 1.06× | |
| 16 | Hawaii | ~2K | 1.06× | |
| 17 | Ohio | ~10K | 1.05× | |
| 18 | Delaware | ~1K | 1.05× | |
| 19 | Washington | ~7K | 1.04× | |
| 20 | Kentucky | ~5K | 1.04× | |
| 21 | Rhode Island | ~1K | 1.04× | |
| 22 | Indiana | ~7K | 1.03× | |
| 23 | Oklahoma | ~4K | 1.03× | |
| 24 | Nebraska | ~2K | 1.03× | |
| 25 | Massachusetts | ~7K | 1.02× | |
| 26 | Alabama | ~5K | 1.02× | |
| 27 | Pennsylvania | ~10K | 1.01× | |
| 28 | Tennessee | ~7K | 1.01× | |
| 29 | Michigan | ~9K | 1.00× | |
| 30 | Arkansas | ~3K | 1.00× | |
| 31 | Kansas | ~3K | 1.00× | |
| 32 | South Carolina | ~5K | 0.98× | |
| 33 | New Mexico | ~2K | 0.97× | |
| 34 | Minnesota | ~5K | 0.96× | |
| 35 | Iowa | ~3K | 0.96× | |
| 36 | Wisconsin | ~5K | 0.95× | |
| 37 | West Virginia | ~1K | 0.93× | |
| 38 | Missouri | ~5K | 0.92× | |
| 39 | Alaska | <1K | 0.92× | |
| 40 | Colorado | ~5K | 0.91× | |
| 41 | Mississippi | ~3K | 0.90× | |
| 42 | Utah | ~3K | 0.89× | |
| 43 | Washington, District of Columbia | <1K | 0.89× | |
| 44 | South Dakota | <1K | 0.88× | |
| 45 | North Dakota | <1K | 0.88× | |
| 46 | New Hampshire | ~1K | 0.86× | |
| 47 | Idaho | ~1K | 0.84× | |
| 48 | Maine | ~1K | 0.82× | |
| 49 | Vermont | <1K | 0.81× | |
| 50 | Montana | <1K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Head and Shoulders (story) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clinique | Beauty & Wellness | 7.86× | ||
| 02 | Online banking | Business & Career | 6.19× | ||
| 03 | Retail banking | Business & Career | 5.57× | ||
| 04 | Circle K | Shopping | 5.28× | ||
| 05 | Domino's Pizza | Food & Beverages | 4.87× | ||
| 06 | Pizza Hut | Food & Beverages | 4.77× | ||
| 07 | Levi Strauss & Co. | Fashion & Accessoires | 4.47× | ||
| 08 | Kia Motors | Cars & Mobility | 4.43× | ||
| 09 | FedEx | Business & Career | 4.09× | ||
| 10 | Vehicle insurance | Cars & Mobility | 3.83× | ||
| 11 | Subway | Food & Beverages | 3.65× | ||
| 12 | Discount stores | Shopping | 3.59× | ||
| 13 | McDonald's | Food & Beverages | 3.45× | ||
| 14 | Mortgage loans | Business & Career | 3.20× | ||
| 15 | IKEA | Home & Garden | 2.93× | ||
| 16 | Shopping malls | Shopping | 2.84× | ||
| 17 | T-Mobile | Technology & Electronics | 2.55× | ||
| 18 | Starbucks | Food & Beverages | 2.36× | ||
| 19 | Internet & Social Media | 1.77× | |||
| 20 | Furniture | Home & Garden | 1.70× |
Personality of the Head and Shoulders (story) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.42× | |
| Career Orientation | POWER | 1.97× | |
| Price Sensitivity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Design Affinity | PREMIUM | 0.66× | |
| Tradition | CONSERVATISM | 0.76× |
Frequently asked questions
Who is Head and Shoulders (story)'s target market in United States?
Head and Shoulders (story)'s target market in United States covers an estimated 507,653 people, concentrated in California and Texas.
What is the gender split and age of Head and Shoulders (story) customers?
67.0% of the Head and Shoulders (story) audience are female, 33.0% are male, with an average age of 33.1 years.
Which brands do Head and Shoulders (story) fans like most?
Head and Shoulders (story) fans show strongest brand affinity for Pizza Hut (4.77×), Domino's Pizza (4.87×), and McDonald's (3.45×) over the country average.
Where do Head and Shoulders (story) fans live in United States?
Head and Shoulders (story) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Head and Shoulders (story) fans also like?
Beyond Head and Shoulders (story) itself, the audience over-indexes on Domino's Pizza (4.87×), McDonald's (3.45×), Subway (3.65×), and Circle K (5.28×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hair care audiences in United States
See Head and Shoulders (story) audiences in other countries
- Head and Shoulders (story) — Germany
- Head and Shoulders (story) — United Kingdom
- Head and Shoulders (story) — France
- Head and Shoulders (story) — Italy
- Head and Shoulders (story) — Spain
- Head and Shoulders (story) — Brazil
- Head and Shoulders (story) — Japan
- Head and Shoulders (story) — South Korea
- Head and Shoulders (story) — India
- Head and Shoulders (story) — Canada
- Head and Shoulders (story) — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Head and Shoulders (story). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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