Head and Shoulders (story) Audience in United States

Head and Shoulders (story) logo

Head and Shoulders (story) has an estimated audience of 345,590 people in United States. 67.0% are female, 33.0% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Circle K, Indeed.com, Diabetes mellitus awareness.

The average Head and Shoulders (story) fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (5.84× the country average). Demographically, the Head and Shoulders (story) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Head and Shoulders (story) fans

Demographic split for Head and Shoulders (story) audience in United States
MetricValue
Female67.0%
Male33.0%
Average age33.1
Estimated audience size345,590

Audience persona

The typical Head and Shoulders (story) fan in United States is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Head and Shoulders (story) in United States
RegionReachAffinity
California55,5341.46×
Texas42,1161.42×
Florida30,6551.31×
New York24,6451.28×
Illinois15,1251.31×
Pennsylvania12,0471.04×
Georgia11,8351.11×
North Carolina11,3251.09×
New Jersey11,1171.26×
Ohio10,8761.02×
Virginia9,7321.16×
Michigan9,0221×
Washington7,5751.09×
Arizona7,5291.07×
Massachusetts6,9841.03×
Tennessee6,9551×
Maryland6,7961.14×
Indiana6,5171.03×
South Carolina5,1040.98×
Missouri4,9850.89×
Colorado4,9790.91×
Louisiana4,9611.11×
Wisconsin4,8930.94×
Minnesota4,8410.98×
Alabama4,7910.99×
Kentucky4,3881.01×
Oregon4,3441.1×
Connecticut4,1281.19×
Oklahoma3,9391.03×
Nevada3,8231.14×
Utah2,8210.91×
Iowa2,7870.98×
Kansas2,6530.97×
Arkansas2,6510.93×
Mississippi2,4240.85×
Nebraska1,7030.98×
New Mexico1,6250.94×
Hawaii1,5851.07×
West Virginia1,4360.89×
Idaho1,3120.76×
Rhode Island1,1801.07×
New Hampshire1,1510.85×
Delaware9390.99×
Washington, District of Columbia9240.89×
Maine8920.72×
Montana6420.67×
South Dakota6060.76×
Alaska5790.78×
North Dakota5250.74×
Vermont3500.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Head and Shoulders (story) audience
BrandAffinityCategory
Capital One5.84×Business & Career
Google Maps5.56×Internet & Social Media
Circle K9.09×Shopping
Indeed.com5.15×Business & Career
Diabetes mellitus awareness6.63×Health
Autism Awareness9.09×Health
Enterprise Rent-A-Car4.92×Cars & Mobility
Singer-songwriter3.17×Music & Radio
Google News4.49×News
Microblogging6.77×Technology & Electronics
CarGurus3.99×Cars & Mobility
T-Mobile2.55×Technology & Electronics
DeviantArt4.53×Internet & Social Media
Khan Academy5.16×Business & Career
AccuWeather3.8×Home & Garden
Income tax7.04×Business & Career
Beetlejuice2.74×Movies & TV
Staples (Canada)2.89×Business & Career
Pizza Hut2.25×Food & Beverages
ICloud4.79×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Head and Shoulders (story) audience
TraitClusterScore
Career OrientationPOWER1.51
IndulgenceJOY1.42
Convenience OrientationPREMIUM1.34
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.19
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Head and Shoulders (story)
CountryShare
United States16.9%
Mexico15.9%
Germany6.6%

See Head and Shoulders (story) audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Head and Shoulders (story) have in United States?

Head and Shoulders (story) has an estimated audience of 345,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Head and Shoulders (story) fans?

67.0% of Head and Shoulders (story) fans are female, 33.0% are male, with an average age of 33.1 years.

Which brands do Head and Shoulders (story) fans like most?

Head and Shoulders (story) fans show strongest brand affinity for Capital One (5.84×), Google Maps (5.56×), and Circle K (9.09×) over the country average.

Where do Head and Shoulders (story) fans live in United States?

Head and Shoulders (story) fans in United States are most concentrated in California (reach 55,534), Texas (reach 42,116), and Florida (reach 30,655). These three regions account for the largest share of the active audience.

What other brands do Head and Shoulders (story) fans also like?

Beyond Head and Shoulders (story) itself, the audience over-indexes on Google Maps (5.56×), Circle K (9.09×), Indeed.com (5.15×), and Diabetes mellitus awareness (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Head and Shoulders (story). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.