TRESemmé Audience in United States
TRESemmé has an estimated audience of 1,014,372 people in United States. 88.1% are female, 11.9% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Pantene, Physician, Great Clips, Meme, Moroccanoil.
The average TRESemmé fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pantene, Physician, Great Clips, with strongest over-indexing on Pantene (22.62× the country average). Demographically, the TRESemmé audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of TRESemmé fans
| Metric | Value |
|---|---|
| Female | 88.1% |
| Male | 11.9% |
| Average age | 35.3 |
| Estimated audience size | 1,014,372 |
Audience persona
The typical TRESemmé fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Pantene.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 133,351 | 1.2× |
| Texas | 116,214 | 1.33× |
| New York | 94,020 | 1.66× |
| Florida | 90,654 | 1.32× |
| Illinois | 39,126 | 1.16× |
| Pennsylvania | 38,539 | 1.13× |
| New Jersey | 38,346 | 1.49× |
| Georgia | 34,948 | 1.12× |
| North Carolina | 34,040 | 1.12× |
| Ohio | 30,668 | 0.98× |
| Virginia | 29,924 | 1.21× |
| Michigan | 25,460 | 0.96× |
| Tennessee | 22,781 | 1.12× |
| Arizona | 22,438 | 1.08× |
| Massachusetts | 21,613 | 1.08× |
| Indiana | 19,950 | 1.08× |
| Maryland | 19,860 | 1.14× |
| Washington | 19,763 | 0.97× |
| Alabama | 17,684 | 1.25× |
| Louisiana | 16,050 | 1.23× |
| South Carolina | 15,367 | 1.01× |
| Missouri | 15,278 | 0.93× |
| Wisconsin | 14,208 | 0.93× |
| Colorado | 13,149 | 0.82× |
| Kentucky | 12,959 | 1.02× |
| Minnesota | 12,694 | 0.87× |
| Connecticut | 12,180 | 1.2× |
| Oklahoma | 10,836 | 0.96× |
| Nevada | 10,149 | 1.03× |
| Oregon | 10,020 | 0.86× |
| Utah | 8,868 | 0.98× |
| Kansas | 8,588 | 1.07× |
| Mississippi | 8,210 | 0.98× |
| Arkansas | 8,135 | 0.97× |
| Iowa | 7,429 | 0.89× |
| New Mexico | 4,812 | 0.95× |
| Nebraska | 4,732 | 0.93× |
| West Virginia | 4,605 | 0.97× |
| Idaho | 3,811 | 0.75× |
| Hawaii | 3,526 | 0.81× |
| Delaware | 3,096 | 1.11× |
| Rhode Island | 2,973 | 0.92× |
| New Hampshire | 2,864 | 0.72× |
| Maine | 2,764 | 0.76× |
| Washington, District of Columbia | 2,637 | 0.87× |
| South Dakota | 2,126 | 0.91× |
| Montana | 1,587 | 0.56× |
| Alaska | 1,517 | 0.7× |
| North Dakota | 1,417 | 0.68× |
| Vermont | 1,054 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantene | 22.62× | Beauty & Wellness |
| Physician | 3.54× | Business & Career |
| Great Clips | 4.03× | Beauty & Wellness |
| Meme | 2.4× | Internet & Social Media |
| Moroccanoil | 19.32× | Health |
| Blond | 7.08× | Beauty & Wellness |
| Sephora | 2.51× | Shopping |
| Shampoo | 3.46× | Beauty & Wellness |
| Human hair color | 5.72× | Beauty & Wellness |
| Aveda | 9.03× | Beauty & Wellness |
| Redken | 8.66× | Beauty & Wellness |
| Hair Stylists | 5.83× | Beauty & Wellness |
| CosmoProf | 7.11× | Beauty & Wellness |
| Hair care | 2.48× | Beauty & Wellness |
| Make-up artist | 3.67× | Beauty & Wellness |
| Keratin | 3.41× | Beauty & Wellness |
| Hair conditioner | 3.15× | Beauty & Wellness |
| Hair products | 1.58× | Beauty & Wellness |
| Social philosophy | 4.21× | Politics & Society |
| Macy's | 1.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.05 |
| Indulgence | JOY | 1.63 |
| Price Sensitivity | PREMIUM | 1.62 |
| Mindfulness | BALANCE | 1.6 |
| Sustainability | BALANCE | 1.42 |
| Extroversion | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.6% |
| United States | 15.4% |
| India | 9.9% |
See TRESemmé audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does TRESemmé have in United States?
TRESemmé has an estimated audience of 1,014,372 people in United States, concentrated in California and Texas.
What is the gender split and age of TRESemmé fans?
88.1% of TRESemmé fans are female, 11.9% are male, with an average age of 35.3 years.
Which brands do TRESemmé fans like most?
TRESemmé fans show strongest brand affinity for Pantene (22.62×), Physician (3.54×), and Great Clips (4.03×) over the country average.
Where do TRESemmé fans live in United States?
TRESemmé fans in United States are most concentrated in California (reach 133,351), Texas (reach 116,214), and New York (reach 94,020). These three regions account for the largest share of the active audience.
What other brands do TRESemmé fans also like?
Beyond TRESemmé itself, the audience over-indexes on Physician (3.54×), Great Clips (4.03×), Meme (2.4×), and Moroccanoil (19.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TRESemmé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.