Rascasse Audience Intelligence

TRESemmé Target Market in United States

A data profile of the people who buy, follow and care about TRESemmé in United States — modelled from more than twelve digital signal sources. TRESemmé has an estimated audience of 1,011,019 people in United States.

#10among Hair care in United States#2393among Brand in United States#304in Beauty & Wellness

The average TRESemmé fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pantene, Physician, Great Clips, with strongest over-indexing on Pantene (22.62× the country average).

Demographically, the TRESemmé audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TRESemmé fan in United States is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Pantene.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TRESemmé profile in United States.

Audience size
1M
in United States
Gender
88.1%♀
11.9% male
Age
35.3
average years
Country rank
#23502
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TRESemmé

88.1% are female, 11.9% are male, average age 35.3.

Fig. 02

Gender split

88.1%
Female
11.9%
Male
Demographic split for TRESemmé audience in United States
MetricValue
Female88.1%
Male11.9%
Average age35.3
Estimated audience size1,011,019
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the TRESemmé audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

15.4%

of the worldwide TRESemmé audience comes from United States.

Worldwide audience distribution share by country for TRESemmé
CountryShare
Brazil18.1%
United States15.4%
India10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TRESemmé audience in United States is strongest.

Fig. 05

Top regions by affinity

TRESemmé customers by region in United States
#RegionReachAffinity×
01New York~90K1.58×
02New Jersey~40K1.44×
03Texas~100K1.29×
04Florida~90K1.26×
05Louisiana~20K1.25×
06Alabama~20K1.17×
07Connecticut~10K1.15×
08California~100K1.13×
09Georgia~30K1.11×
10Delaware~3K1.11×
11Pennsylvania~40K1.09×
12Illinois~40K1.09×
13Virginia~30K1.09×
14Tennessee~20K1.09×
15Maryland~20K1.09×
16North Carolina~30K1.07×
17Indiana~20K1.06×
18Arizona~20K1.05×
19Kentucky~10K1.05×
20Kansas~8K1.05×
21Massachusetts~20K1.04×
22Nevada~10K1.03×
23Arkansas~9K1.03×
24South Carolina~20K1.02×
25Mississippi~8K1.02×
26West Virginia~5K1.02×
27Rhode Island~3K1.00×
28Oklahoma~10K0.99×
29Nebraska~5K0.99×
30Ohio~30K0.98×
31New Mexico~5K0.98×
32Utah~9K0.97×
33Michigan~30K0.96×
34South Dakota~2K0.95×
35Missouri~20K0.94×
36Washington~20K0.92×
37Wisconsin~10K0.92×
38Iowa~8K0.92×
39Washington, District of Columbia~3K0.90×
40Alaska~2K0.90×
41Oregon~10K0.89×
42North Dakota~2K0.89×
43Minnesota~10K0.88×
44Hawaii~4K0.88×
45Idaho~4K0.86×
46Maine~3K0.86×
47Vermont~2K0.86×
48Colorado~10K0.84×
49New Hampshire~3K0.84×
50Montana~2K0.83×
Fig. 06

Affinity by region

Affinity by region — TRESemmé, United States
0.83×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TRESemmé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TRESemmé audience
#·InterestCategoryAffinity×
01PanteneBeauty & Wellness22.62×
02MoroccanoilHealth19.32×
03AvedaBeauty & Wellness9.03×
04RedkenBeauty & Wellness8.66×
05CosmoProfBeauty & Wellness7.11×
06BlondBeauty & Wellness7.08×
07Hair StylistsBeauty & Wellness5.83×
08Human hair colorBeauty & Wellness5.72×
09Uma ThurmanMovies & TV5.05×
10Social philosophyPolitics & Society4.21×
11Great ClipsBeauty & Wellness4.03×
12Make-up artistBeauty & Wellness3.67×
13PhysicianBusiness & Career3.54×
14ShampooBeauty & Wellness3.46×
15KeratinBeauty & Wellness3.41×
16Hair conditionerBeauty & Wellness3.15×
17SephoraShopping2.51×
18Hair careBeauty & Wellness2.48×
19MemeInternet & Social Media2.40×
20Hair productsBeauty & Wellness1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TRESemmé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TRESemmé audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.50×
CreativityOPEN1.24×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TRESemmé audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TRESemmé's target market in United States?

TRESemmé's target market in United States covers an estimated 1,011,019 people, concentrated in California and Texas.

02

What is the gender split and age of TRESemmé customers?

88.1% of the TRESemmé audience are female, 11.9% are male, with an average age of 35.3 years.

03

Which brands do TRESemmé fans like most?

TRESemmé fans show strongest brand affinity for Pantene (22.62×), Physician (3.54×), and Great Clips (4.03×) over the country average.

04

Where do TRESemmé fans live in United States?

TRESemmé fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do TRESemmé fans also like?

Beyond TRESemmé itself, the audience over-indexes on Physician (3.54×), Great Clips (4.03×), Meme (2.4×), and Moroccanoil (19.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See TRESemmé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TRESemmé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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