Rascasse Audience Intelligence

Pureology Target Market in United States

A data profile of the people who buy, follow and care about Pureology in United States — modelled from more than twelve digital signal sources. Pureology has an estimated audience of 520,067 people in United States.

#18among Hair care in United States#3673among Brand in United States#392in Beauty & Wellness

The average Pureology fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include JOOP!, University of Hull, Music of Africa, with strongest over-indexing on JOOP! (115.83× the country average).

Demographically, the Pureology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pureology fan in United States is more female, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for JOOP!.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pureology profile in United States.

Audience size
520K
in United States
Gender
86.6%♀
13.4% male
Age
41.7
average years
Country rank
#35790
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pureology

86.6% are female, 13.4% are male, average age 41.7.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Pureology audience in United States
MetricValue
Female86.6%
Male13.4%
Average age41.7
Estimated audience size520,067
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Pureology audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4927%
50+22%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Pureology audience comes from United States.

Worldwide audience distribution share by country for Pureology
CountryShare
United States59.1%
Canada8.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pureology audience in United States is strongest.

Fig. 05

Top regions by affinity

Pureology customers by region in United States
#RegionReachAffinity×
01Utah~8K1.62×
02Iowa~6K1.50×
03Nebraska~4K1.50×
04North Dakota~1K1.38×
05Colorado~10K1.31×
06Minnesota~10K1.30×
07Wyoming<1K1.30×
08Wisconsin~10K1.27×
09Idaho~3K1.26×
10Montana~2K1.24×
11Illinois~20K1.14×
12Arizona~10K1.14×
13Michigan~20K1.13×
14Kansas~5K1.13×
15South Dakota~1K1.13×
16California~60K1.10×
17Vermont<1K1.04×
18Tennessee~10K1.03×
19Oregon~6K1.02×
20Florida~30K1.00×
21Missouri~8K1.00×
22Nevada~5K1.00×
23Indiana~9K0.99×
24Oklahoma~6K0.98×
25Delaware~1K0.98×
26Kentucky~6K0.97×
27Alabama~7K0.96×
28New Hampshire~2K0.96×
29Washington~10K0.93×
30New Mexico~2K0.90×
31Georgia~10K0.89×
32Ohio~10K0.88×
33New Jersey~10K0.88×
34South Carolina~7K0.87×
35Massachusetts~9K0.86×
36Rhode Island~1K0.85×
37Pennsylvania~10K0.83×
38Louisiana~5K0.81×
39West Virginia~2K0.80×
40Virginia~10K0.79×
41Maryland~7K0.79×
42Arkansas~3K0.79×
43Hawaii~2K0.79×
44Maine~1K0.79×
45North Carolina~10K0.78×
46Connecticut~4K0.78×
47New York~20K0.75×
48Washington, District of Columbia~1K0.75×
49Texas~30K0.74×
50Mississippi~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Pureology, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pureology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pureology audience
#·InterestCategoryAffinity×
01University of HullBusiness & Career134.01×
02JOOP!Fashion & Accessoires115.83×
03R.S.C. AnderlechtSports47.85×
04Stacy (singer)Music & Radio32.50×
05A History of ViolenceMovies & TV30.98×
06childish gambinoMovies & TV28.46×
07Luke JamesMusic & Radio26.76×
08CateyeCars & Mobility23.62×
09MoroccanoilHealth23.15×
10Music of AfricaMusic & Radio20.28×
11African danceMusic & Radio13.48×
12Música popular brasileiraMusic & Radio13.40×
13Hair tutorialsBeauty & Wellness10.08×
14BuddhismHealth8.31×
15OxygenHealth7.90×
16Social statusPolitics & Society6.72×
17Hair ExtensionsBeauty & Wellness5.64×
18HairbrushBeauty & Wellness5.56×
19NigeriaTravel & Leisure5.07×
20BraidHome & Garden4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pureology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pureology audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.99×
MindfulnessBALANCE1.43×
Healthy LifestyleBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pureology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM1.03×
Career OrientationPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pureology's target market in United States?

Pureology's target market in United States covers an estimated 520,067 people, concentrated in California and Florida.

02

What is the gender split and age of Pureology customers?

86.6% of the Pureology audience are female, 13.4% are male, with an average age of 41.7 years.

03

Which brands do Pureology fans like most?

Pureology fans show strongest brand affinity for JOOP! (115.83×), University of Hull (134.01×), and Music of Africa (20.28×) over the country average.

04

Where do Pureology fans live in United States?

Pureology fans in United States are most concentrated in California (reach ~60K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pureology fans also like?

Beyond Pureology itself, the audience over-indexes on University of Hull (134.01×), Music of Africa (20.28×), childish gambino (28.46×), and Hair Extensions (5.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pureology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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