Pureology Audience in United States

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Pureology has an estimated audience of 517,783 people in United States. 86.6% are female, 13.4% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: JOOP!, University of Hull, Music of Africa, childish gambino, Hair Extensions.

The average Pureology fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include JOOP!, University of Hull, Music of Africa, with strongest over-indexing on JOOP! (115.83× the country average). Demographically, the Pureology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Pureology fans

Demographic split for Pureology audience in United States
MetricValue
Female86.6%
Male13.4%
Average age41.7
Estimated audience size517,783

Audience persona

The typical Pureology fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for JOOP!.

Top regions in United States

Top regions ranked by reach for Pureology in United States
RegionReachAffinity
California66,1341.16×
Florida35,2231×
Texas34,2820.77×
New York23,0450.8×
Illinois20,5751.19×
Michigan16,2261.2×
Ohio15,0460.94×
Georgia14,9840.94×
Pennsylvania14,7940.85×
Arizona12,8101.21×
New Jersey12,1560.92×
North Carolina12,1400.78×
Colorado11,2211.38×
Tennessee11,0171.06×
Minnesota10,1731.37×
Virginia10,1400.8×
Wisconsin9,8081.26×
Washington9,6910.93×
Indiana9,5161.01×
Massachusetts8,8930.87×
Missouri8,6451.04×
Utah8,0701.74×
Maryland6,9540.78×
South Carolina6,8980.89×
Alabama6,8730.95×
Iowa6,3791.5×
Kentucky6,2550.96×
Oregon6,0181.01×
Oklahoma5,6950.99×
Nevada5,1831.04×
Louisiana5,0950.76×
Kansas4,6891.15×
Connecticut3,8790.75×
Nebraska3,7241.43×
Idaho3,4021.31×
Arkansas3,0300.71×
Mississippi2,4090.56×
New Mexico2,2520.87×
New Hampshire1,8800.92×
Montana1,7571.22×
West Virginia1,7380.72×
Hawaii1,5050.68×
North Dakota1,4181.33×
South Dakota1,3121.1×
Rhode Island1,2990.79×
Maine1,2820.69×
Delaware1,2600.88×
Washington, District of Columbia1,1250.72×
Wyoming1,0501.37×
Vermont9010.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pureology audience
BrandAffinityCategory
JOOP!115.83×Fashion & Accessoires
University of Hull134.01×Business & Career
Music of Africa20.28×Music & Radio
childish gambino28.46×Movies & TV
Hair Extensions5.64×Beauty & Wellness
Oxygen7.9×Health
Buddhism8.31×Health
Stacy (singer)32.5×Music & Radio
African dance13.48×Music & Radio
Hair tutorials10.08×Beauty & Wellness
Braid4.28×Home & Garden
Moroccanoil23.15×Health
R.S.C. Anderlecht47.85×Sports
Hairbrush5.56×Beauty & Wellness
Música popular brasileira13.4×Music & Radio
Cateye23.62×Cars & Mobility
Luke James26.76×Music & Radio
Social status6.72×Politics & Society
A History of Violence30.98×Movies & TV
Nigeria5.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pureology audience
TraitClusterScore
Price SensitivityPREMIUM1.47
IndulgenceJOY1.36
Convenience OrientationPREMIUM1.36
Luxury OrientationPREMIUM1.27
Healthy LifestyleBALANCE1.23
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Pureology
CountryShare
United States59.1%
Canada8.1%
United Kingdom5.8%

See Pureology audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Pureology have in United States?

Pureology has an estimated audience of 517,783 people in United States, concentrated in California and Florida.

What is the gender split and age of Pureology fans?

86.6% of Pureology fans are female, 13.4% are male, with an average age of 41.7 years.

Which brands do Pureology fans like most?

Pureology fans show strongest brand affinity for JOOP! (115.83×), University of Hull (134.01×), and Music of Africa (20.28×) over the country average.

Where do Pureology fans live in United States?

Pureology fans in United States are most concentrated in California (reach 66,134), Florida (reach 35,223), and Texas (reach 34,282). These three regions account for the largest share of the active audience.

What other brands do Pureology fans also like?

Beyond Pureology itself, the audience over-indexes on University of Hull (134.01×), Music of Africa (20.28×), childish gambino (28.46×), and Hair Extensions (5.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pureology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.