Rascasse Audience Intelligence

African dance Audience in United States

A data profile of the people who buy, follow and care about African dance in United States — modelled from more than twelve digital signal sources. African dance has an estimated audience of 3,389,119 people in United States.

#191among Musical genre in United States#4756among Topic in United States#913in Music & Radio

The average African dance fan in United States is 34.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Malaysia, Viola Davis, Disneyland Paris, with strongest over-indexing on Malaysia (23.97× the country average).

Demographically, the African dance audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African dance fan in United States is more female, around 34.1 years old, with strong Community Orientation tendencies and a notable affinity for Malaysia.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African dance profile in United States.

Audience size
3.4M
in United States
Gender
56.0%♀
44.0% male
Age
34.1
average years
Country rank
#9283
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African dance fans

56.0% are female, 44.0% are male, average age 34.1.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for African dance audience in United States
MetricValue
Female56.0%
Male44.0%
Average age34.1
Estimated audience size3,389,119
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the African dance audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

34.2%

of the worldwide African dance audience comes from United States.

Worldwide audience distribution share by country for African dance
CountryShare
United States34.2%
India8.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African dance audience in United States is strongest.

Fig. 05

Top regions by affinity

African dance fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.86×
02Maryland~100K1.81×
03Georgia~200K1.50×
04Washington, District of Columbia~10K1.41×
05South Carolina~70K1.32×
06North Carolina~100K1.24×
07Louisiana~50K1.24×
08Mississippi~30K1.19×
09Massachusetts~80K1.17×
10Alabama~60K1.17×
11Florida~300K1.13×
12New Jersey~100K1.13×
13Virginia~90K1.11×
14Texas~300K1.05×
15Pennsylvania~100K1.04×
16Delaware~10K1.04×
17Connecticut~30K1.02×
18Alaska~7K1.02×
19North Dakota~7K1.01×
20Vermont~6K1.01×
21Iowa~30K0.99×
22South Dakota~8K0.99×
23Arkansas~30K0.95×
24Rhode Island~10K0.95×
25Montana~9K0.95×
26Nebraska~20K0.94×
27Hawaii~10K0.94×
28Illinois~100K0.93×
29Ohio~100K0.93×
30Missouri~50K0.93×
31Tennessee~60K0.92×
32Kentucky~40K0.92×
33New Mexico~20K0.92×
34Maine~10K0.92×
35Michigan~80K0.91×
36Wisconsin~50K0.91×
37West Virginia~10K0.91×
38New Hampshire~10K0.91×
39California~300K0.90×
40Oklahoma~30K0.90×
41Nevada~30K0.90×
42Idaho~20K0.90×
43Oregon~30K0.89×
44Kansas~20K0.89×
45Arizona~60K0.88×
46Utah~30K0.88×
47Indiana~50K0.87×
48Washington~60K0.85×
49Colorado~40K0.80×
50Minnesota~40K0.80×
Fig. 06

Affinity by region

Affinity by region — African dance, United States
0.80×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African dance audience
#·InterestCategoryAffinity×
01TVBMovies & TV74.66×
02Viola DavisMovies & TV36.39×
03MalaysiaTravel & Leisure23.97×
04Cultural tourismTravel & Leisure20.00×
05MiniclipGames18.68×
06BodrumTravel & Leisure17.15×
07Disneyland ParisTravel & Leisure13.97×
08International educationBusiness & Career11.65×
09Afro-textured hairBeauty & Wellness9.96×
10Priyanka ChopraMovies & TV8.84×
11African cuisineFood & Beverages8.75×
12DancehallsMusic & Radio8.32×
13Teyana TaylorMovies & TV7.26×
14Janet JacksonMusic & Radio6.10×
15Property finderHome & Garden5.21×
16Watercolor paintingArts & Culture3.77×
17Deal of the dayShopping2.80×
18FedExBusiness & Career2.51×
19MilkFood & Beverages2.50×
20TikTokInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African dance audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
TravellingTHRILL1.60×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African dance audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African dance have in United States?

African dance has an estimated audience of 3,389,119 people in United States, concentrated in New York and California.

02

What is the gender split and age of African dance fans?

56.0% of African dance fans are female, 44.0% are male, with an average age of 34.1 years.

03

Which brands do African dance fans like most?

African dance fans show strongest brand affinity for Malaysia (23.97×), Viola Davis (36.39×), and Disneyland Paris (13.97×) over the country average.

04

Where do African dance fans live in United States?

African dance fans in United States are most concentrated in New York (reach ~400K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do African dance fans also like?

Beyond African dance itself, the audience over-indexes on Viola Davis (36.39×), Disneyland Paris (13.97×), Dancehalls (8.32×), and Afro-textured hair (9.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See African dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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