African dance Audience in United States

African dance has an estimated audience of 3,389,119 people in United States. 56.0% are female, 44.0% are male, average age 34.1. Top regions: New York, California, Texas. Top brand affinities: Term life insurance, Malaysia, Priyanka Chopra, Viola Davis, Afro-textured hair.

The average African dance fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Term life insurance, Malaysia, Priyanka Chopra, with strongest over-indexing on Term life insurance (35.64× the country average). Demographically, the African dance audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of African dance fans

Demographic split for African dance audience in United States
MetricValue
Female56.0%
Male44.0%
Average age34.1
Estimated audience size3,389,119

Audience persona

The typical African dance fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Term life insurance.

Top regions in United States

Top regions ranked by reach for African dance in United States
RegionReachAffinity
New York392,0602.07×
California331,7990.89×
Texas306,4011.05×
Florida297,4191.3×
Georgia166,5451.6×
North Carolina131,7501.29×
Maryland125,7342.16×
Pennsylvania119,8921.05×
Illinois107,6190.95×
New Jersey106,6831.24×
Virginia96,6881.17×
Ohio92,7380.89×
Michigan81,0260.91×
South Carolina79,8181.57×
Tennessee63,8750.94×
Louisiana61,4731.41×
Massachusetts61,3350.92×
Alabama60,1111.27×
Arizona59,2690.86×
Washington53,9700.79×
Missouri51,5870.94×
Indiana51,1360.83×
Mississippi40,5051.45×
Wisconsin40,0530.79×
Colorado37,8420.71×
Kentucky37,0220.87×
Connecticut33,4410.98×
Minnesota33,1670.68×
Oregon30,9640.8×
Nevada27,6750.84×
Oklahoma27,3040.73×
Arkansas23,5760.84×
Iowa22,7500.81×
Utah21,2740.7×
Washington, District of Columbia19,5761.92×
Kansas18,1060.68×
Nebraska14,4200.85×
New Mexico13,4200.79×
Hawaii11,6980.8×
Delaware11,0911.19×
West Virginia8,6480.55×
Rhode Island8,2570.77×
Maine8,2520.68×
New Hampshire8,0760.6×
Idaho7,9860.47×
Alaska7,4791.03×
Montana6,5200.69×
North Dakota6,2660.9×
South Dakota5,9410.76×
Wyoming5,5971.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for African dance audience
BrandAffinityCategory
Term life insurance35.64×Business & Career
Malaysia22.3×Travel & Leisure
Priyanka Chopra28.5×Movies & TV
Viola Davis29.91×Movies & TV
Afro-textured hair13.68×Beauty & Wellness
Disneyland Paris14.73×Travel & Leisure
Capital One4.95×Business & Career
Baidu26.05×Internet & Social Media
Horoscope11.18×Health
Indeed.com4.88×Business & Career
Michelle Yeoh21.52×Movies & TV
Day trading13.19×Business & Career
Property finder6.15×Home & Garden
TVB96.26×Movies & TV
Google Maps3.82×Internet & Social Media
Luxury Travel10.42×Travel & Leisure
Dancehalls5.77×Music & Radio
Method Man17.25×Music & Radio
Chadwick Boseman15.63×Movies & TV
Roulette11.28×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by African dance audience
TraitClusterScore
Luxury OrientationPREMIUM2.94
Risk AppetiteTHRILL2.36
Pet OwnershipJOY1.79
LGBTQ+ IdentityOPEN1.64
TravellingTHRILL1.5
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for African dance
CountryShare
United States34.2%
India8.9%
United Kingdom6.4%

See African dance audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does African dance have in United States?

African dance has an estimated audience of 3,389,119 people in United States, concentrated in New York and California.

What is the gender split and age of African dance fans?

56.0% of African dance fans are female, 44.0% are male, with an average age of 34.1 years.

Which brands do African dance fans like most?

African dance fans show strongest brand affinity for Term life insurance (35.64×), Malaysia (22.3×), and Priyanka Chopra (28.5×) over the country average.

Where do African dance fans live in United States?

African dance fans in United States are most concentrated in New York (reach 392,060), California (reach 331,799), and Texas (reach 306,401). These three regions account for the largest share of the active audience.

What other brands do African dance fans also like?

Beyond African dance itself, the audience over-indexes on Malaysia (22.3×), Priyanka Chopra (28.5×), Viola Davis (29.91×), and Afro-textured hair (13.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for African dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.