Rascasse Audience Intelligence

Oxygen Audience in United States

A data profile of the people who buy, follow and care about Oxygen in United States — modelled from more than twelve digital signal sources. Oxygen has an estimated audience of 11,256,626 people in United States.

#2081among Topic in United States#132in Health

The average Oxygen fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Mongolia, Chuck Norris, with strongest over-indexing on Google Maps (5.6× the country average).

Demographically, the Oxygen audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oxygen fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oxygen profile in United States.

Audience size
11.3M
in United States
Gender
67.3%♀
32.7% male
Age
41.7
average years
Country rank
#3184
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oxygen fans

67.3% are female, 32.7% are male, average age 41.7.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Oxygen audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.7
Estimated audience size11,256,626
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Oxygen audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Oxygen audience comes from United States.

Worldwide audience distribution share by country for Oxygen
CountryShare
United States22.5%
Vietnam8.8%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oxygen audience in United States is strongest.

Fig. 05

Top regions by affinity

Oxygen fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.46×
02New Mexico~70K1.29×
03California~1.5M1.19×
04Arizona~300K1.19×
05Texas~1M1.16×
06Kentucky~200K1.16×
07Alabama~200K1.14×
08Georgia~400K1.13×
09Oklahoma~100K1.13×
10Mississippi~100K1.13×
11North Carolina~400K1.11×
12Colorado~200K1.11×
13South Carolina~200K1.10×
14West Virginia~60K1.10×
15South Dakota~30K1.09×
16Virginia~300K1.06×
17Florida~800K1.05×
18North Dakota~20K1.05×
19Wyoming~20K1.05×
20Indiana~200K1.03×
21Tennessee~200K1.02×
22Missouri~200K1.02×
23Arkansas~90K1.02×
24Hawaii~50K1.00×
25Washington~200K0.99×
26Pennsylvania~400K0.98×
27Maryland~200K0.98×
28Idaho~60K0.98×
29Alaska~20K0.98×
30Ohio~300K0.97×
31Utah~100K0.97×
32Kansas~90K0.97×
33Michigan~300K0.96×
34New Jersey~300K0.96×
35Nevada~100K0.96×
36New York~600K0.91×
37Illinois~300K0.91×
38Nebraska~50K0.91×
39Montana~30K0.91×
40Oregon~100K0.90×
41Connecticut~100K0.89×
42Maine~40K0.88×
43Delaware~30K0.88×
44Minnesota~100K0.87×
45Iowa~80K0.87×
46New Hampshire~40K0.85×
47Washington, District of Columbia~30K0.85×
48Massachusetts~200K0.84×
49Wisconsin~100K0.84×
50Rhode Island~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Oxygen, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oxygen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oxygen audience
#·InterestCategoryAffinity×
01CougarKids & Family9.88×
02RonaldinhoSports9.88×
03Chevy TrucksCars & Mobility9.88×
04Zinedine ZidaneSports9.88×
05Thierry HenrySports9.88×
06Rick AstleyMusic & Radio9.88×
07Campeonato Brasileiro Série ASports9.31×
08CartilageHealth8.55×
09PopsicleFood & Beverages7.92×
10MongoliaTravel & Leisure6.53×
11JumanjiMovies & TV6.46×
12Czech RepublicTravel & Leisure6.31×
13North KoreaTravel & Leisure6.07×
14Google MapsInternet & Social Media5.60×
15Chuck NorrisMovies & TV3.97×
16City BankBusiness & Career3.29×
17Non-alcoholic beverageFood & Beverages2.61×
18NASDAQBusiness & Career2.52×
19Real propertyHome & Garden2.05×
20GeneticsKids & Family1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oxygen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oxygen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
SpiritualityBALANCE1.30×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oxygen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Social Media UsageJOY0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oxygen have in United States?

Oxygen has an estimated audience of 11,256,626 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oxygen fans?

67.3% of Oxygen fans are female, 32.7% are male, with an average age of 41.7 years.

03

Which brands do Oxygen fans like most?

Oxygen fans show strongest brand affinity for Google Maps (5.6×), Mongolia (6.53×), and Chuck Norris (3.97×) over the country average.

04

Where do Oxygen fans live in United States?

Oxygen fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Oxygen fans also like?

Beyond Oxygen itself, the audience over-indexes on Mongolia (6.53×), Chuck Norris (3.97×), North Korea (6.07×), and Cougar (9.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Oxygen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxygen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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