Oxygen Audience in United States

Oxygen logo

Oxygen has an estimated audience of 11,256,626 people in United States. 67.3% are female, 32.7% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Bank account, Israel, Nationality, Canis.

The average Oxygen fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Bank account, Israel, with strongest over-indexing on Historic site (8.58× the country average). Demographically, the Oxygen audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Oxygen fans

Demographic split for Oxygen audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.7
Estimated audience size11,256,626

Audience persona

The typical Oxygen fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Oxygen in United States
RegionReachAffinity
California1,469,5331.19×
Texas1,214,4001.25×
Florida877,1421.15×
New York609,3610.97×
Georgia406,6791.17×
North Carolina383,3051.13×
Pennsylvania367,4070.97×
Illinois349,2740.93×
Ohio345,1771×
Virginia301,5571.1×
Michigan298,4371.01×
Arizona286,4461.25×
New Jersey282,5150.99×
Washington242,9391.08×
Tennessee240,4011.06×
Colorado218,0141.23×
Indiana208,6591.01×
Maryland198,5391.03×
Massachusetts197,8060.89×
Alabama185,5321.18×
Missouri182,6041.01×
South Carolina177,8801.05×
Louisiana159,7341.1×
Minnesota147,3350.91×
Kentucky145,4881.03×
Wisconsin141,7970.84×
Oklahoma137,4601.1×
Oregon125,1700.97×
Mississippi107,7321.16×
Nevada105,3860.97×
Connecticut103,9360.92×
Utah99,4860.99×
Arkansas93,6751.01×
Kansas83,4970.94×
Iowa83,3890.9×
New Mexico75,8691.34×
West Virginia60,1521.15×
Idaho53,2750.94×
Nebraska50,6890.9×
Hawaii46,2200.96×
New Hampshire35,1530.79×
Maine33,6840.84×
Washington, District of Columbia31,0010.92×
Montana28,1570.9×
Delaware27,4560.88×
Rhode Island26,4430.74×
Alaska21,5580.9×
South Dakota20,8940.8×
North Dakota20,8760.9×
Wyoming15,1620.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxygen audience
BrandAffinityCategory
Historic site8.58×Arts & Culture
Bank account2.28×Business & Career
Israel1.88×Travel & Leisure
Nationality1.6×Politics & Society
Canis6.47×Pets & Animals
Kendra Scott1.77×Fashion & Accessoires
JDSU1.74×Business & Career
Home staging2.97×Home & Garden
Hibachi4.43×Food & Beverages
The Journey (1959 film)9.88×Movies & TV
Snow White (Fables)5.27×Literature
Mothercare1.67×Kids & Family
Urban horticulture1.78×Home & Garden
Carnival of Souls9.88×Movies & TV
Wikia1.52×Internet & Social Media
Governor of Michigan3.18×Politics & Society
Pantsuit4.39×Fashion & Accessoires
Cam Ward1.62×Sports
Personalised Gifts1.78×Home & Garden
Corona (band)2.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxygen audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
DIY MentalityTHRILL1.39
Risk AppetiteTHRILL1.36
Healthy LifestyleBALANCE1.28
CreativityOPEN1.28
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Oxygen
CountryShare
United States22.6%
Vietnam8.8%
Italy6.2%

See Oxygen audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Oxygen have in United States?

Oxygen has an estimated audience of 11,256,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Oxygen fans?

67.3% of Oxygen fans are female, 32.7% are male, with an average age of 41.7 years.

Which brands do Oxygen fans like most?

Oxygen fans show strongest brand affinity for Historic site (8.58×), Bank account (2.28×), and Israel (1.88×) over the country average.

Where do Oxygen fans live in United States?

Oxygen fans in United States are most concentrated in California (reach 1,469,533), Texas (reach 1,214,400), and Florida (reach 877,142). These three regions account for the largest share of the active audience.

What other brands do Oxygen fans also like?

Beyond Oxygen itself, the audience over-indexes on Bank account (2.28×), Israel (1.88×), Nationality (1.6×), and Canis (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxygen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.