Oxygen Audience in Germany
Oxygen has an estimated audience of 849,002 people in Germany. 59.2% are female, 40.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Icon (magazine), Artistic inspiration, Progressive rock, Home Delivery, Snow White (Fables).
The average Oxygen fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Icon (magazine), Artistic inspiration, Progressive rock, with strongest over-indexing on Icon (magazine) (10.31× the country average). Demographically, the Oxygen audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Oxygen fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.5 |
| Estimated audience size | 849,002 |
Audience persona
The typical Oxygen fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,398 | 1.16× |
| Baden-Württemberg | 127,522 | 1.1× |
| Bayern | 124,865 | 0.91× |
| Niedersachsen | 87,870 | 1.07× |
| Hessen | 66,022 | 1.02× |
| Rheinland-Pfalz | 45,053 | 1.06× |
| Sachsen | 39,704 | 0.95× |
| Berlin | 39,617 | 1.04× |
| Schleswig-Holstein | 28,264 | 0.93× |
| Brandenburg | 25,119 | 0.95× |
| Sachsen-Anhalt | 19,723 | 0.9× |
| Thüringen | 19,555 | 0.9× |
| Hamburg | 19,104 | 1× |
| Mecklenburg-Vorpommern | 13,376 | 0.83× |
| Saarland | 11,208 | 1.08× |
| Bremen | 8,246 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 10.31× | Arts & Culture |
| Artistic inspiration | 1.94× | Arts & Culture |
| Progressive rock | 2.15× | Music & Radio |
| Home Delivery | 3.79× | Food & Beverages |
| Snow White (Fables) | 2.47× | Literature |
| Este, Veneto | 2.66× | Travel & Leisure |
| Pillow | 1.55× | Home & Garden |
| Collectable | 1.52× | Kids & Family |
| 3D printing | 1.95× | Technology & Electronics |
| Natural rubber | 2.05× | Cars & Mobility |
| Minestrone | 1.77× | Food & Beverages |
| Buying a House | 3.81× | Home & Garden |
| Pantsuit | 3.85× | Fashion & Accessoires |
| Eco Friendly Living | 2.15× | Home & Garden |
| Sixx | 1.79× | Movies & TV |
| Samanyolu Haber | 2.44× | Movies & TV |
| Cachorros | 5.01× | Pets & Animals |
| Information sensitivity | 2.77× | Technology & Electronics |
| Women's empowerment | 1.88× | Politics & Society |
| Catania | 4.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Sports Activity | POWER | 1.6 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Spirituality | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.51 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Vietnam | 8.8% |
| Italy | 6.2% |
See Oxygen audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oxygen have in Germany?
Oxygen has an estimated audience of 849,002 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Oxygen fans?
59.2% of Oxygen fans are female, 40.8% are male, with an average age of 39.5 years.
Which brands do Oxygen fans like most?
Oxygen fans show strongest brand affinity for Icon (magazine) (10.31×), Artistic inspiration (1.94×), and Progressive rock (2.15×) over the country average.
Where do Oxygen fans live in Germany?
Oxygen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,398), Baden-Württemberg (reach 127,522), and Bayern (reach 124,865). These three regions account for the largest share of the active audience.
What other brands do Oxygen fans also like?
Beyond Oxygen itself, the audience over-indexes on Artistic inspiration (1.94×), Progressive rock (2.15×), Home Delivery (3.79×), and Snow White (Fables) (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oxygen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.