Rascasse Audience Intelligence

Oxygen Audience in Germany

A data profile of the people who buy, follow and care about Oxygen in Germany — modelled from more than twelve digital signal sources. Oxygen has an estimated audience of 849,002 people in Germany.

#3479among Topic in Germany#211in Health

The average Oxygen fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Ronaldinho, Cartilage, DirecTV, with strongest over-indexing on Ronaldinho (20× the country average).

Demographically, the Oxygen audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oxygen fan in Germany is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Ronaldinho.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oxygen profile in Germany.

Audience size
849K
in Germany
Gender
59.2%♀
40.8% male
Age
39.5
average years
Country rank
#7494
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oxygen fans

59.2% are female, 40.8% are male, average age 39.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Oxygen audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age39.5
Estimated audience size849,002
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Oxygen audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Oxygen audience comes from Germany.

Worldwide audience distribution share by country for Oxygen
CountryShare
United States22.5%
Vietnam8.8%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oxygen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oxygen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.14×
02Saarland~10K1.11×
03Bremen~8K1.11×
04Rheinland-Pfalz~50K1.07×
05Baden-Württemberg~100K1.06×
06Niedersachsen~90K1.06×
07Sachsen~40K0.99×
08Hessen~60K0.98×
09Berlin~40K0.98×
10Hamburg~20K0.98×
11Brandenburg~30K0.96×
12Thüringen~20K0.94×
13Schleswig-Holstein~30K0.93×
14Sachsen-Anhalt~20K0.93×
15Bayern~100K0.90×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Oxygen, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oxygen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oxygen audience
#·InterestCategoryAffinity×
01CartilageHealth47.02×
02LigamentHealth21.26×
03RonaldinhoSports20.00×
04GeelyCars & Mobility15.00×
05Ric FlairSports12.73×
06Chennai Super KingsSports11.31×
07DirecTVMovies & TV9.09×
08Energy barFood & Beverages4.91×
09Non-alcoholic beverageFood & Beverages4.69×
10MetabolismHealth4.28×
11Robert RedfordMovies & TV3.55×
12Tour de FranceSports3.04×
13RyanairTravel & Leisure2.23×
14DessertsFood & Beverages1.94×
15TagesschauMovies & TV1.85×
16RedditInternet & Social Media1.84×
17Online newspaperNews1.78×
18TattoosFashion & Accessoires1.72×
19Netto Marken-DiscountShopping1.62×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oxygen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oxygen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Quality AwarenessPREMIUM1.69×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oxygen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oxygen have in Germany?

Oxygen has an estimated audience of 849,002 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Oxygen fans?

59.2% of Oxygen fans are female, 40.8% are male, with an average age of 39.5 years.

03

Which brands do Oxygen fans like most?

Oxygen fans show strongest brand affinity for Ronaldinho (20×), Cartilage (47.02×), and DirecTV (9.09×) over the country average.

04

Where do Oxygen fans live in Germany?

Oxygen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oxygen fans also like?

Beyond Oxygen itself, the audience over-indexes on Cartilage (47.02×), DirecTV (9.09×), Geely (15×), and Tagesschau (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Oxygen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oxygen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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