OGX Audience in United States

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OGX has an estimated audience of 402,404 people in United States. 87.8% are female, 12.2% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Product design, Mothercare, Software widget, Collectable, Bank account.

The average OGX fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Mothercare, Software widget, with strongest over-indexing on Product design (2.72× the country average). Demographically, the OGX audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of OGX fans

Demographic split for OGX audience in United States
MetricValue
Female87.8%
Male12.2%
Average age34.7
Estimated audience size402,404

Audience persona

The typical OGX fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for OGX in United States
RegionReachAffinity
California49,7851.13×
Texas37,0501.07×
New York32,6231.45×
Florida31,3281.15×
Illinois15,1741.13×
Pennsylvania14,8621.1×
New Jersey14,4591.41×
Georgia13,8591.12×
North Carolina12,8771.06×
Ohio12,3531×
Virginia11,5301.18×
Michigan10,7711.02×
Massachusetts10,5061.33×
Tennessee8,2271.02×
Washington7,7610.96×
Arizona7,5060.91×
Indiana7,3861×
Maryland7,1671.04×
Utah6,5471.82×
Colorado5,9300.94×
South Carolina5,7830.96×
Wisconsin5,7510.95×
Missouri5,6420.87×
Alabama5,3890.96×
Kentucky5,3531.06×
Louisiana5,1951×
Minnesota4,9560.86×
Oregon4,5720.99×
Connecticut4,4971.11×
Oklahoma4,3510.97×
Nevada3,6390.93×
Mississippi2,8800.87×
Kansas2,8640.9×
Arkansas2,8180.85×
Iowa2,4780.75×
Nebraska1,7790.88×
West Virginia1,5850.85×
Hawaii1,5500.9×
New Mexico1,5210.75×
Vermont1,4832.1×
Idaho1,4000.69×
New Hampshire1,3630.86×
Rhode Island1,3161.03×
Washington, District of Columbia1,2411.03×
Maine1,1510.8×
Delaware1,1051×
Montana7790.7×
North Dakota6050.73×
Alaska5850.68×
South Dakota5030.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OGX audience
BrandAffinityCategory
Product design2.72×Business & Career
Mothercare4.38×Kids & Family
Software widget17.6×Technology & Electronics
Collectable1.6×Kids & Family
Bank account2.29×Business & Career
Voltron: Legendary Defender12.42×Movies & TV
Tierra Cali5.79×Travel & Leisure
3D printing1.73×Technology & Electronics
South Asian cuisine5.99×Food & Beverages
UK garage3.62×Music & Radio
Saving1.94×Business & Career
Nebraska Cornhuskers football2.31×Sports
Cachorro3.35×Pets & Animals
Google Photos1.5×Technology & Electronics
Klis67.47×Travel & Leisure
Panama1.89×Travel & Leisure
Tierra caliente4×Travel & Leisure
California University of Pennsylvania10.17×Business & Career
Philadelphia College of Osteopathic Medicine8.86×Business & Career
David Yurman1.51×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OGX audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
ExtroversionTHRILL1.83
Price SensitivityPREMIUM1.69
MindfulnessBALANCE1.51
Healthy LifestyleBALANCE1.45
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for OGX
CountryShare
United States37.2%
Brazil10.7%
United Kingdom10.0%

See OGX audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does OGX have in United States?

OGX has an estimated audience of 402,404 people in United States, concentrated in California and Texas.

What is the gender split and age of OGX fans?

87.8% of OGX fans are female, 12.2% are male, with an average age of 34.7 years.

Which brands do OGX fans like most?

OGX fans show strongest brand affinity for Product design (2.72×), Mothercare (4.38×), and Software widget (17.6×) over the country average.

Where do OGX fans live in United States?

OGX fans in United States are most concentrated in California (reach 49,785), Texas (reach 37,050), and New York (reach 32,623). These three regions account for the largest share of the active audience.

What other brands do OGX fans also like?

Beyond OGX itself, the audience over-indexes on Mothercare (4.38×), Software widget (17.6×), Collectable (1.6×), and Bank account (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OGX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.