Rascasse Audience Intelligence

OGX Target Market in United States

A data profile of the people who buy, follow and care about OGX in United States — modelled from more than twelve digital signal sources. OGX has an estimated audience of 397,776 people in United States.

#23among Hair care in United States#4319among Brand in United States#435in Beauty & Wellness

The average OGX fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Austin Powers (film series), Great Clips, Fair trade, with strongest over-indexing on Austin Powers (film series) (48.86× the country average).

Demographically, the OGX audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OGX fan in United States is more female, around 34.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Austin Powers (film series).

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OGX profile in United States.

Audience size
398K
in United States
Gender
87.8%♀
12.2% male
Age
34.7
average years
Country rank
#41757
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OGX

87.8% are female, 12.2% are male, average age 34.7.

Fig. 02

Gender split

87.8%
Female
12.2%
Male
Demographic split for OGX audience in United States
MetricValue
Female87.8%
Male12.2%
Average age34.7
Estimated audience size397,776
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the OGX audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

35.7%

of the worldwide OGX audience comes from United States.

Worldwide audience distribution share by country for OGX
CountryShare
United States35.7%
Brazil10.2%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OGX audience in United States is strongest.

Fig. 05

Top regions by affinity

OGX customers by region in United States
#RegionReachAffinity×
01Vermont~1K1.66×
02Utah~6K1.63×
03New Jersey~10K1.32×
04New York~30K1.30×
05Massachusetts~9K1.16×
06Oklahoma~5K1.14×
07Texas~40K1.10×
08Florida~30K1.09×
09Illinois~10K1.09×
10Virginia~10K1.09×
11Connecticut~4K1.09×
12California~50K1.08×
13Georgia~10K1.08×
14Louisiana~6K1.06×
15North Carolina~10K1.03×
16Pennsylvania~10K1.02×
17Maryland~7K1.02×
18Kentucky~5K1.02×
19Indiana~7K1.01×
20Tennessee~8K1.00×
21South Carolina~6K1.00×
22Nevada~4K1.00×
23Rhode Island~1K1.00×
24Michigan~10K0.99×
25Delaware~1K0.99×
26Ohio~10K0.98×
27Alabama~5K0.98×
28Nebraska~2K0.97×
29Washington, District of Columbia~1K0.97×
30Arizona~8K0.96×
31Oregon~4K0.96×
32Arkansas~3K0.96×
33Kansas~3K0.96×
34Washington~8K0.95×
35West Virginia~2K0.95×
36Hawaii~2K0.95×
37Alaska<1K0.95×
38Wisconsin~6K0.94×
39Mississippi~3K0.94×
40New Hampshire~1K0.93×
41North Dakota<1K0.92×
42Missouri~6K0.91×
43Colorado~6K0.91×
44Maine~1K0.90×
45Montana~1K0.90×
46South Dakota<1K0.89×
47Minnesota~5K0.88×
48New Mexico~2K0.88×
49Idaho~2K0.87×
50Iowa~3K0.84×
Fig. 06

Affinity by region

Affinity by region — OGX, United States
0.84×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OGX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OGX audience
#·InterestCategoryAffinity×
01Austin Powers (film series)Movies & TV48.86×
02UNiDAYSBusiness & Career30.88×
03Bram Stoker's DraculaMovies & TV30.25×
04David FincherMovies & TV21.93×
05Cool RunningsMovies & TV19.12×
06Fair tradeBusiness & Career16.79×
07Olivia MunnMovies & TV16.79×
08Felicity JonesMovies & TV16.79×
09Anna FarisMovies & TV9.44×
10Bobbi BrownBeauty & Wellness9.34×
11Great ClipsBeauty & Wellness8.28×
12Discount storesShopping4.72×
13Pizza HutFood & Beverages3.81×
14MoisturizerHome & Garden3.77×
15Domino's PizzaFood & Beverages3.36×
16SubwayFood & Beverages3.14×
17Shopping mallsShopping2.98×
18McDonald'sFood & Beverages2.42×
19Planet FitnessSports2.41×
20PinterestInternet & Social Media2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OGX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OGX audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.36×
Luxury OrientationPREMIUM2.06×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OGX audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Risk AppetiteTHRILL0.71×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OGX's target market in United States?

OGX's target market in United States covers an estimated 397,776 people, concentrated in California and Texas.

02

What is the gender split and age of OGX customers?

87.8% of the OGX audience are female, 12.2% are male, with an average age of 34.7 years.

03

Which brands do OGX fans like most?

OGX fans show strongest brand affinity for Austin Powers (film series) (48.86×), Great Clips (8.28×), and Fair trade (16.79×) over the country average.

04

Where do OGX fans live in United States?

OGX fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do OGX fans also like?

Beyond OGX itself, the audience over-indexes on Great Clips (8.28×), Fair trade (16.79×), Olivia Munn (16.79×), and Bram Stoker's Dracula (30.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See OGX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OGX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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