Rascasse Audience Intelligence

Xiaomi SU7 Audience in United States

A data profile of the people who buy, follow and care about Xiaomi SU7 in United States — modelled from more than twelve digital signal sources. Xiaomi SU7 has an estimated audience of 249,327 people in United States.

#374among Car type in United States#440among Car Model in United States#1387in Cars & Mobility

The average Xiaomi SU7 fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Panamera, Xiaomi, Nordic walking, with strongest over-indexing on Porsche Panamera (43.32× the country average).

Demographically, the Xiaomi SU7 audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xiaomi SU7 fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Panamera.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xiaomi SU7 profile in United States.

Audience size
249K
in United States
Gender
29.5%♀
70.5% male
Age
37.1
average years
Country rank
#52934
Car Model in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xiaomi SU7 fans

29.5% are female, 70.5% are male, average age 37.1.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Xiaomi SU7 audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.1
Estimated audience size249,327
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Xiaomi SU7 audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Xiaomi SU7 audience comes from United States.

Worldwide audience distribution share by country for Xiaomi SU7
CountryShare
Germany13.7%
China10.8%
France10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xiaomi SU7 audience in United States is strongest.

Fig. 05

Top regions by affinity

Xiaomi SU7 fans by region: top regions in United States
#RegionReachAffinity×
01California~60K2.13×
02Washington~9K1.74×
03Washington, District of Columbia~1K1.52×
04Massachusetts~7K1.42×
05Florida~20K1.38×
06New York~20K1.36×
07New Jersey~8K1.34×
08Michigan~8K1.31×
09Illinois~10K1.27×
10Oregon~4K1.25×
11Nevada~3K1.25×
12Texas~30K1.24×
13Maryland~5K1.24×
14Connecticut~3K1.22×
15Virginia~7K1.21×
16Colorado~5K1.21×
17Georgia~9K1.16×
18Utah~3K1.14×
19Hawaii~1K1.13×
20North Carolina~8K1.01×
21Arizona~5K0.99×
22Pennsylvania~8K0.97×
23New Hampshire<1K0.97×
24Minnesota~3K0.96×
25Rhode Island<1K0.94×
26Vermont<1K0.93×
27Delaware<1K0.92×
28Ohio~7K0.90×
29Kansas~2K0.89×
30Indiana~4K0.88×
31Maine<1K0.87×
32Alaska<1K0.87×
33Missouri~3K0.86×
34Oklahoma~2K0.86×
35New Mexico~1K0.86×
36Tennessee~4K0.85×
37Wisconsin~3K0.85×
38South Carolina~3K0.85×
39Idaho~1K0.85×
40North Dakota<1K0.84×
41Kentucky~3K0.83×
42Nebraska~1K0.83×
43South Dakota<1K0.83×
44Montana<1K0.82×
45Iowa~2K0.79×
46Arkansas~2K0.78×
47West Virginia<1K0.76×
48Louisiana~2K0.74×
49Alabama~2K0.71×
50Mississippi~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Xiaomi SU7, United States
0.70×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xiaomi SU7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xiaomi SU7 audience
#·InterestCategoryAffinity×
01Nordic walkingSports53.00×
02Porsche PanameraCars & Mobility43.32×
03Porsche BoxsterCars & Mobility40.63×
04Porsche 718Cars & Mobility30.21×
05XiaomiTechnology & Electronics28.90×
06Audi TTCars & Mobility19.95×
07Porsche MacanCars & Mobility19.49×
08Porsche CayenneCars & Mobility18.41×
09Audi A8Cars & Mobility17.68×
10BMW 4 SeriesCars & Mobility16.40×
11BMW 1 SeriesCars & Mobility16.12×
12BMW X6Cars & Mobility15.82×
13HuaweiTechnology & Electronics14.23×
14BMW 7 SeriesCars & Mobility12.70×
15Audi A6Cars & Mobility11.13×
16Tesla Model XCars & Mobility8.50×
17BMW X5Cars & Mobility8.47×
18Mobile phone accessoriesTechnology & Electronics8.08×
19Apple StoreShopping7.44×
20Jaguar CarsCars & Mobility5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xiaomi SU7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xiaomi SU7 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.73×
Early Adopter MentalityPOWER1.70×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xiaomi SU7 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
TraditionCONSERVATISM0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xiaomi SU7 have in United States?

Xiaomi SU7 has an estimated audience of 249,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Xiaomi SU7 fans?

29.5% of Xiaomi SU7 fans are female, 70.5% are male, with an average age of 37.1 years.

03

Which brands do Xiaomi SU7 fans like most?

Xiaomi SU7 fans show strongest brand affinity for Porsche Panamera (43.32×), Xiaomi (28.9×), and Nordic walking (53×) over the country average.

04

Where do Xiaomi SU7 fans live in United States?

Xiaomi SU7 fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Xiaomi SU7 fans also like?

Beyond Xiaomi SU7 itself, the audience over-indexes on Xiaomi (28.9×), Nordic walking (53×), Porsche Boxster (40.63×), and Apple Store (7.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Xiaomi SU7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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