Xiaomi SU7 Audience in United States

Xiaomi SU7 logo

Xiaomi SU7 has an estimated audience of 260,030 people in United States. 29.3% are female, 70.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Porsche Panamera, Diabetes mellitus awareness, CarGurus, Google Maps.

The average Xiaomi SU7 fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Porsche Panamera, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Xiaomi SU7 audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Xiaomi SU7 fans

Demographic split for Xiaomi SU7 audience in United States
MetricValue
Female29.3%
Male70.7%
Average age39.2
Estimated audience size260,030

Audience persona

The typical Xiaomi SU7 fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Xiaomi SU7 in United States
RegionReachAffinity
California65,7822.3×
Texas30,3271.36×
Florida26,1001.48×
New York20,9751.44×
Illinois12,0361.39×
Georgia9,9761.25×
New Jersey9,5071.44×
Washington9,5071.82×
Pennsylvania8,5400.98×
Michigan8,4871.25×
North Carolina8,2721.06×
Virginia7,9131.25×
Massachusetts7,6681.5×
Ohio7,1750.9×
Maryland5,7591.29×
Colorado4,9881.22×
Arizona4,6720.88×
Tennessee4,3760.84×
Indiana4,2480.89×
Oregon3,7931.27×
Minnesota3,6470.98×
Missouri3,5580.85×
Nevada3,4231.36×
South Carolina3,2820.84×
Connecticut3,2691.25×
Wisconsin3,1610.81×
Kentucky2,5670.79×
Utah2,5501.1×
Oklahoma2,4280.84×
Louisiana2,2560.67×
Alabama1,9440.54×
Kansas1,6400.8×
Iowa1,5710.73×
Arkansas1,5230.71×
Hawaii1,3211.18×
Washington, District of Columbia1,3131.68×
Mississippi1,1590.54×
New Hampshire9710.95×
New Mexico9320.72×
Idaho9070.7×
Nebraska8910.68×
Rhode Island7230.87×
Maine6830.73×
West Virginia6380.53×
Delaware6300.88×
Montana3840.53×
Vermont3590.79×
South Dakota3510.58×
North Dakota2940.55×
Alaska2610.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xiaomi SU7 audience
BrandAffinityCategory
Autism Awareness19.03×Health
Porsche Panamera52.38×Cars & Mobility
Diabetes mellitus awareness12.48×Health
CarGurus9.82×Cars & Mobility
Google Maps6.59×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Capital One5.4×Business & Career
Enterprise Rent-A-Car8.11×Cars & Mobility
Apple Store9.64×Shopping
Porsche Cayenne24.81×Cars & Mobility
Indeed.com4.81×Business & Career
Porsche Macan27.2×Cars & Mobility
Porsche Boxster42.56×Cars & Mobility
Income tax13.19×Business & Career
Kia Sportage21.86×Cars & Mobility
BMW X621.58×Cars & Mobility
Nordic walking44.93×Sports
Google News4.88×News
Aaron Rodgers4.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xiaomi SU7 audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Early Adopter MentalityPOWER2.1
LGBTQ+ IdentityOPEN1.71
Quality AwarenessPREMIUM1.48
Risk AppetiteTHRILL1.47
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Xiaomi SU7
CountryShare
Germany13.8%
China10.4%
France9.6%

See Xiaomi SU7 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Xiaomi SU7 have in United States?

Xiaomi SU7 has an estimated audience of 260,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Xiaomi SU7 fans?

29.3% of Xiaomi SU7 fans are female, 70.7% are male, with an average age of 39.2 years.

Which brands do Xiaomi SU7 fans like most?

Xiaomi SU7 fans show strongest brand affinity for Autism Awareness (19.03×), Porsche Panamera (52.38×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Xiaomi SU7 fans live in United States?

Xiaomi SU7 fans in United States are most concentrated in California (reach 65,782), Texas (reach 30,327), and Florida (reach 26,100). These three regions account for the largest share of the active audience.

What other brands do Xiaomi SU7 fans also like?

Beyond Xiaomi SU7 itself, the audience over-indexes on Porsche Panamera (52.38×), Diabetes mellitus awareness (12.48×), CarGurus (9.82×), and Google Maps (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xiaomi SU7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.