Il Gazzettino Audience in Italy
Il Gazzettino has an estimated audience of 11,031,085 people in Italy. 54.2% are female, 45.8% are male, average age 43.6. Top regions: Veneto, Lombardy, Friuli-Venezia Giulia. Top brand affinities: Wikipedia, Il Fatto Quotidiano, La Stampa, Il Messaggero, Extreme sport.
The average Il Gazzettino fan in Italy is 43.6 years old, balanced, and lives primarily in Veneto. The audience is concentrated in Veneto, Lombardy, Friuli-Venezia Giulia. Top brand affinities include Wikipedia, Il Fatto Quotidiano, La Stampa, with strongest over-indexing on Wikipedia (2.89× the country average). Demographically, the Il Gazzettino audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Il Gazzettino
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.6 |
| Estimated audience size | 11,031,085 |
Audience persona
The typical Il Gazzettino fan in Italy is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
Il Gazzettino fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Veneto | ~3.5M | 9.97× |
| Lombardy | ~1.5M | 0.76× |
| Friuli-Venezia Giulia | ~800K | 5.49× |
| Emilia-Romagna | ~500K | 0.52× |
| Lazio | ~200K | 0.17× |
| Trentino-Alto Adige/Südtirol | ~200K | 1.06× |
| Piedmont | ~200K | 0.22× |
| Campania | ~100K | 0.11× |
| Sicilia | ~100K | 0.14× |
| Puglia | ~100K | 0.17× |
| Tuscany | ~100K | 0.17× |
| Liguria | ~60K | 0.2× |
| Marche | ~60K | 0.21× |
| Sardinia | ~60K | 0.18× |
| Calabria | ~40K | 0.13× |
| Abruzzo | ~40K | 0.18× |
| Umbria | ~30K | 0.18× |
| Basilicata | ~20K | 0.2× |
| Molise | ~10K | 0.25× |
| Aosta Valley | ~8K | 0.28× |
Top brand affinities of Il Gazzettino fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.89× | Internet & Social Media |
| Il Fatto Quotidiano | 1.7× | News |
| La Stampa | 1.75× | News |
| Il Messaggero | 1.7× | News |
| Extreme sport | 2.95× | Sports |
| Ski resort | 3.04× | Travel & Leisure |
| Lindsey Vonn | 4.54× | Sports |
| Il Giornale | 1.59× | News |
| Online newspaper | 1.8× | News |
| Google Photos | 3.24× | Technology & Electronics |
| Renewable energy | 1.82× | Business & Career |
| Weather forecasting | 2.41× | Home & Garden |
| Sustainable energy | 1.85× | Home & Garden |
| Wine tasting | 1.6× | Food & Beverages |
| Google Flights | 2.47× | Travel & Leisure |
| Ski mountaineering | 2.89× | Sports |
| Household goods | 2.99× | Home & Garden |
| Slovenia | 1.53× | Travel & Leisure |
| Champagne | 1.71× | Food & Beverages |
| Cleanliness | 1.86× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.89 |
| Career Orientation | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 97.4% |
| Germany | 0.6% |
| China | 0.2% |
See Il Gazzettino audiences in other countries
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Frequently asked questions
How many fans does Il Gazzettino have in Italy?
Il Gazzettino has an estimated audience of 11,031,085 people in Italy, concentrated in Veneto and Lombardy.
What is the gender split and age of Il Gazzettino fans?
54.2% of Il Gazzettino fans are female, 45.8% are male, with an average age of 43.6 years.
Which brands do Il Gazzettino fans like most?
Il Gazzettino fans show strongest brand affinity for Wikipedia (2.89×), Il Fatto Quotidiano (1.7×), and La Stampa (1.75×) over the country average.
Where do Il Gazzettino fans live in Italy?
Il Gazzettino fans in Italy are most concentrated in Veneto (reach ~3.5M), Lombardy (reach ~1.5M), and Friuli-Venezia Giulia (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Il Gazzettino fans also like?
Beyond Il Gazzettino itself, the audience over-indexes on Il Fatto Quotidiano (1.7×), La Stampa (1.75×), Il Messaggero (1.7×), and Extreme sport (2.95×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Gazzettino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.