Pinterest Audience in Spain
Pinterest has an estimated audience of 8,105,629 people in Spain. 65.0% are female, 35.0% are male, average age 41.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Parfois (fashion accessories), Manicure & Pedicure, Home construction, Home repair, Demi Moore.
The average Pinterest fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Parfois (fashion accessories), Manicure & Pedicure, Home construction, with strongest over-indexing on Parfois (fashion accessories) (1.86× the country average). Demographically, the Pinterest audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.9 |
| Estimated audience size | 8,105,629 |
Audience persona
The typical Pinterest fan in Spain is more female, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,006,982 | 1.37× |
| Andalusia | 1,593,394 | 1× |
| Community of Madrid | 1,288,685 | 0.94× |
| Comunidad Valenciana | 977,653 | 1.07× |
| Galicia | 415,604 | 1.1× |
| Canary Islands | 367,499 | 0.91× |
| Region of Murcia | 358,148 | 1.29× |
| Castilla-La Mancha | 346,072 | 1.05× |
| Castile and León | 317,215 | 0.9× |
| Basque Autonomous Country | 297,880 | 0.98× |
| Balearic Islands | 227,802 | 1× |
| Aragon | 224,632 | 1.05× |
| Extremadura | 169,841 | 0.97× |
| Principality of Asturias | 157,521 | 0.83× |
| Navarre | 84,362 | 0.83× |
| Cantabria | 79,376 | 0.78× |
| La Rioja | 49,182 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 1.86× | Fashion & Accessoires |
| Manicure & Pedicure | 2.83× | Beauty & Wellness |
| Home construction | 1.9× | Home & Garden |
| Home repair | 1.64× | Home & Garden |
| Demi Moore | 2.08× | Movies & TV |
| Unique Gifts | 3.24× | Shopping |
| Ana de Armas | 1.51× | Movies & TV |
| Home decorating ideas | 2.1× | Home & Garden |
| Handmade Crafts | 1.86× | Kids & Family |
| Mortgage calculator | 1.66× | Home & Garden |
| Wedding planning | 2.11× | Kids & Family |
| Marriage proposal | 1.99× | Kids & Family |
| Robert De Niro | 1.94× | Movies & TV |
| Java (programming language) | 3.24× | Technology & Electronics |
| Bedroom furniture | 1.82× | Home & Garden |
| Knitting pattern | 2.95× | Fashion & Accessoires |
| Queen Letizia of Spain | 1.63× | Politics & Society |
| Dropbox (service) | 1.61× | Technology & Electronics |
| Home Interiors | 1.84× | Home & Garden |
| Home Renovations | 2.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.52 |
| Need for Security | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.01 |
| Family Orientation | CONSERVATISM | 0.94 |
| Extroversion | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does Pinterest have in Spain?
Pinterest has an estimated audience of 8,105,629 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Pinterest fans?
65.0% of Pinterest fans are female, 35.0% are male, with an average age of 41.9 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for Parfois (fashion accessories) (1.86×), Manicure & Pedicure (2.83×), and Home construction (1.9×) over the country average.
Where do Pinterest fans live in Spain?
Pinterest fans in Spain are most concentrated in Catalonia (reach 2,006,982), Andalusia (reach 1,593,394), and Community of Madrid (reach 1,288,685). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Manicure & Pedicure (2.83×), Home construction (1.9×), Home repair (1.64×), and Demi Moore (2.08×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.