Rascasse Audience Intelligence

Chico's (clothing retailer) Target Market in United States

Chico's (clothing retailer) has an estimated audience of 4.3M people in United States.

#845among brands in United States#379in Fashion & Accessoires

The average Chico's (clothing retailer) fan in United States is 48.0 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include LibreOffice, White House Black Market, Talbots, with strongest over-indexing on LibreOffice (19.87× the country average).

Demographically, the Chico's (clothing retailer) audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

The typical Chico's (clothing retailer) fan in United States is more female, around 48.0 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
85.0%♀
15.0% male
Age
48.0
average years
Country rank
#7687
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chico's (clothing retailer)

85.0% are female, 15.0% are male, average age 48.0.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Chico's (clothing retailer) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age48.0
Estimated audience size4.3M
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Chico's (clothing retailer) audience in United States
Age bracketShare%
16-2410%
25-349%
35-4414%
45-5424%
55+44%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Chico's (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Chico's (clothing retailer)
CountryShare
United States51.9%
Japan9.4%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chico's (clothing retailer) customers by region in United States
#RegionReachAffinity×
01New Mexico~50K1.78×
02South Carolina~100K1.52×
03Florida~400K1.39×
04Virginia~100K1.29×
05Connecticut~60K1.28×
06North Carolina~200K1.27×
07New Jersey~200K1.27×
08Arizona~100K1.26×
09Maryland~100K1.23×
10Alabama~80K1.23×
11Tennessee~100K1.20×
12Texas~300K1.17×
13California~600K1.16×
14Arkansas~50K1.16×
15Pennsylvania~200K1.15×
16Montana~20K1.14×
17Georgia~200K1.13×
18Missouri~90K1.12×
19Minnesota~80K1.12×
20Louisiana~70K1.11×
21Oklahoma~60K1.08×
22Kansas~40K1.08×
23Rhode Island~10K1.05×
24Delaware~10K1.05×
25North Dakota~10K1.04×
26Illinois~200K1.03×
27Kentucky~60K1.02×
28Mississippi~40K1.01×
29West Virginia~20K1.00×
30Ohio~100K0.98×
31Michigan~100K0.98×
32Nebraska~20K0.98×
33Massachusetts~90K0.97×
34Wisconsin~70K0.91×
35Washington~90K0.90×
36Indiana~80K0.87×
37Colorado~60K0.87×
38Oregon~50K0.85×
39New York~200K0.84×
40Nevada~30K0.82×
41Iowa~30K0.77×
42South Dakota~9K0.75×
43Vermont~6K0.70×
44Idaho~20K0.69×
45Maine~10K0.67×
46Utah~30K0.66×
47New Hampshire~10K0.65×
48Washington, District of Columbia~5K0.61×
49Alaska~5K0.49×
50Hawaii~8K0.45×
Fig. 06

Affinity by region

Affinity by region — Chico's (clothing retailer), United States
0.45×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chico's (clothing retailer) audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics19.87×
02White House Black MarketFashion & Accessoires11.54×
03TalbotsShopping9.80×
04Lands' EndFashion & Accessoires6.22×
05QVCShopping5.64×
06BelkFashion & Accessoires5.63×
07Nordstrom RackFashion & Accessoires3.93×
08Dillard'sFashion & Accessoires3.62×
09Diane KeatonMovies & TV3.41×
10J. C. PenneyShopping3.34×
11AnthropologieShopping3.01×
12Discount storesShopping2.73×
13Trader Joe'sShopping2.34×
14AldiShopping2.13×
15NordstromShopping2.13×
16Hobby LobbyHome & Garden2.09×
17NatureHome & Garden1.80×
18HappinessHealth1.72×
19Target CorporationShopping1.71×
20FurnitureHome & Garden1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chico's (clothing retailer) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chico's (clothing retailer) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Community OrientationOPEN1.71×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chico's (clothing retailer) audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
PatriotismCONSERVATISM0.83×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chico's (clothing retailer) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chicos-clothing-retailer-3945” · Methodology