Rascasse Audience Intelligence

Hedge trimmer Audience in Germany

A data profile of the people who buy, follow and care about Hedge trimmer in Germany — modelled from more than twelve digital signal sources. Hedge trimmer has an estimated audience of 319,093 people in Germany.

#5957among Topic in Germany#808in Home & Garden

The average Hedge trimmer fan in Germany is 48.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include String trimmer, Bauhaus, Hornbach, with strongest over-indexing on String trimmer (37.43× the country average).

Demographically, the Hedge trimmer audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hedge trimmer fan in Germany is balanced, around 48.4 years old, with strong DIY Mentality tendencies and a notable affinity for String trimmer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hedge trimmer profile in Germany.

Audience size
319K
in Germany
Gender
46.3%♀
53.7% male
Age
48.4
average years
Country rank
#16577
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hedge trimmer fans

46.3% are female, 53.7% are male, average age 48.4.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Hedge trimmer audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age48.4
Estimated audience size319,093
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Hedge trimmer audience in Germany
Age bracketShare%
16-195%
20-299%
30-3915%
40-4928%
50+42%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Hedge trimmer audience comes from Germany.

Worldwide audience distribution share by country for Hedge trimmer
CountryShare
United States30.3%
United Kingdom10.0%
France9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hedge trimmer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hedge trimmer fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.31×
02Mecklenburg-Vorpommern~7K1.20×
03Schleswig-Holstein~10K1.15×
04Nordrhein-Westfalen~80K1.13×
05Sachsen-Anhalt~9K1.09×
06Saarland~4K1.09×
07Rheinland-Pfalz~20K1.07×
08Thüringen~9K1.05×
09Brandenburg~10K1.01×
10Sachsen~20K0.98×
11Baden-Württemberg~40K0.94×
12Bayern~50K0.89×
13Hessen~20K0.85×
14Hamburg~6K0.85×
15Bremen~2K0.85×
16Berlin~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Hedge trimmer, Germany
0.59×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hedge trimmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hedge trimmer audience
#·InterestCategoryAffinity×
01Leaf blowerHome & Garden48.50×
02String trimmerHome & Garden37.43×
03MulchHome & Garden34.68×
04DremelHome & Garden17.76×
05HusqvarnaHome & Garden15.38×
06FencingSports15.26×
07Lawn mowerHome & Garden11.37×
08ChainsawHome & Garden10.65×
09StihlHome & Garden9.27×
10Multi-toolHome & Garden8.00×
11Garden toolHome & Garden7.16×
12Garden centreHome & Garden6.40×
13GardenerHome & Garden5.83×
14BauhausShopping5.34×
15HornbachShopping5.28×
16Garden furnitureHome & Garden5.14×
17BalconyHome & Garden3.94×
18FRITZ!BoxTechnology & Electronics3.39×
19Globus BaumarktShopping3.37×
20Obi (store)Shopping3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hedge trimmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hedge trimmer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.74×
Quality AwarenessPREMIUM1.66×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hedge trimmer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Luxury OrientationPREMIUM1.02×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hedge trimmer have in Germany?

Hedge trimmer has an estimated audience of 319,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hedge trimmer fans?

46.3% of Hedge trimmer fans are female, 53.7% are male, with an average age of 48.4 years.

03

Which brands do Hedge trimmer fans like most?

Hedge trimmer fans show strongest brand affinity for String trimmer (37.43×), Bauhaus (5.34×), and Hornbach (5.28×) over the country average.

04

Where do Hedge trimmer fans live in Germany?

Hedge trimmer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hedge trimmer fans also like?

Beyond Hedge trimmer itself, the audience over-indexes on Bauhaus (5.34×), Hornbach (5.28×), Leaf blower (48.5×), and Lawn mower (11.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Hedge trimmer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hedge trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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