Hedge trimmer Audience in Germany
Hedge trimmer has an estimated audience of 319,093 people in Germany. 46.3% are female, 53.7% are male, average age 48.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: String trimmer, Bauhaus, Hornbach, Leaf blower, Lawn mower.
The average Hedge trimmer fan in Germany is 48.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include String trimmer, Bauhaus, Hornbach, with strongest over-indexing on String trimmer (37.43× the country average). Demographically, the Hedge trimmer audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hedge trimmer fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 48.4 |
| Estimated audience size | 319,093 |
Audience persona
The typical Hedge trimmer fan in Germany is balanced, around 48.4 years old, with strong DIY Mentality tendencies and a notable affinity for String trimmer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,908 | 1.16× |
| Bayern | 48,239 | 0.94× |
| Baden-Württemberg | 41,778 | 0.96× |
| Niedersachsen | 41,093 | 1.33× |
| Hessen | 21,156 | 0.87× |
| Rheinland-Pfalz | 17,455 | 1.09× |
| Sachsen | 15,237 | 0.97× |
| Schleswig-Holstein | 13,282 | 1.16× |
| Brandenburg | 9,877 | 1× |
| Sachsen-Anhalt | 8,880 | 1.07× |
| Berlin | 8,140 | 0.57× |
| Thüringen | 8,014 | 0.99× |
| Mecklenburg-Vorpommern | 7,128 | 1.17× |
| Hamburg | 6,025 | 0.84× |
| Saarland | 4,288 | 1.09× |
| Bremen | 2,163 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| String trimmer | 37.43× | Home & Garden |
| Bauhaus | 5.34× | Shopping |
| Hornbach | 5.28× | Shopping |
| Leaf blower | 48.5× | Home & Garden |
| Lawn mower | 11.37× | Home & Garden |
| Husqvarna | 15.38× | Home & Garden |
| Garden centre | 6.4× | Home & Garden |
| Gardener | 5.83× | Home & Garden |
| Obi (store) | 3.04× | Shopping |
| Globus Baumarkt | 3.37× | Shopping |
| Multi-tool | 8× | Home & Garden |
| Garden tool | 7.16× | Home & Garden |
| Chainsaw | 10.65× | Home & Garden |
| Fencing | 15.26× | Sports |
| Stihl | 9.27× | Home & Garden |
| Garden furniture | 5.14× | Home & Garden |
| Mulch | 34.68× | Home & Garden |
| FRITZ!Box | 3.39× | Technology & Electronics |
| Dremel | 17.76× | Home & Garden |
| Saturn (store) | 3.44× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.24 |
| Pet Ownership | JOY | 1.82 |
| Family Orientation | CONSERVATISM | 1.67 |
| Sustainability | BALANCE | 1.65 |
| Need for Security | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 10.0% |
| France | 9.3% |
See Hedge trimmer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hedge trimmer have in Germany?
Hedge trimmer has an estimated audience of 319,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hedge trimmer fans?
46.3% of Hedge trimmer fans are female, 53.7% are male, with an average age of 48.4 years.
Which brands do Hedge trimmer fans like most?
Hedge trimmer fans show strongest brand affinity for String trimmer (37.43×), Bauhaus (5.34×), and Hornbach (5.28×) over the country average.
Where do Hedge trimmer fans live in Germany?
Hedge trimmer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,908), Bayern (reach 48,239), and Baden-Württemberg (reach 41,778). These three regions account for the largest share of the active audience.
What other brands do Hedge trimmer fans also like?
Beyond Hedge trimmer itself, the audience over-indexes on Bauhaus (5.34×), Hornbach (5.28×), Leaf blower (48.5×), and Lawn mower (11.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hedge trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.