Rascasse Audience Intelligence

Montego Bay, Jamaica Audience in United States

A data profile of the people who buy, follow and care about Montego Bay, Jamaica in United States — modelled from more than twelve digital signal sources. Montego Bay, Jamaica has an estimated audience of 1,694,207 people in United States.

#1310among POI in United States#1244in Travel & Leisure

The average Montego Bay, Jamaica fan in United States is 38.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Las Vegas, Caribbean, Mineral water, with strongest over-indexing on Las Vegas (7.84× the country average).

Demographically, the Montego Bay, Jamaica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montego Bay, Jamaica fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montego Bay, Jamaica profile in United States.

Audience size
1.7M
in United States
Gender
62.8%♀
37.2% male
Age
38.4
average years
Country rank
#16197
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montego Bay, Jamaica fans

62.8% are female, 37.2% are male, average age 38.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Montego Bay, Jamaica audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.4
Estimated audience size1,694,207
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Montego Bay, Jamaica audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Montego Bay, Jamaica audience comes from United States.

Worldwide audience distribution share by country for Montego Bay, Jamaica
CountryShare
United States65.4%
Jamaica12.7%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montego Bay, Jamaica audience in United States is strongest.

Fig. 05

Top regions by affinity

Montego Bay, Jamaica fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.98×
02Georgia~90K1.69×
03Louisiana~30K1.44×
04Washington, District of Columbia~7K1.44×
05Connecticut~20K1.43×
06Florida~200K1.35×
07New York~100K1.35×
08North Carolina~70K1.35×
09Maryland~40K1.35×
10South Carolina~30K1.35×
11Alabama~30K1.35×
12New Jersey~50K1.20×
13Delaware~6K1.18×
14Illinois~70K1.17×
15Pennsylvania~70K1.14×
16Tennessee~40K1.14×
17Virginia~40K1.07×
18Missouri~30K1.07×
19Massachusetts~30K1.05×
20Indiana~30K1.04×
21South Dakota~4K1.04×
22Wisconsin~30K1.03×
23Arkansas~10K1.03×
24North Dakota~4K1.03×
25Vermont~3K1.01×
26Ohio~50K0.99×
27Iowa~10K0.99×
28Michigan~40K0.98×
29Nebraska~8K0.97×
30Minnesota~20K0.96×
31Kansas~10K0.96×
32Maine~6K0.95×
33Rhode Island~5K0.93×
34New Hampshire~6K0.92×
35Kentucky~20K0.91×
36Texas~100K0.89×
37West Virginia~7K0.87×
38Oklahoma~20K0.86×
39Montana~4K0.83×
40Alaska~3K0.83×
41Colorado~20K0.81×
42Nevada~10K0.76×
43Idaho~6K0.73×
44Utah~10K0.71×
45Hawaii~5K0.69×
46New Mexico~6K0.68×
47Arizona~20K0.64×
48Oregon~10K0.58×
49Washington~20K0.56×
50California~90K0.50×
Fig. 06

Affinity by region

Affinity by region — Montego Bay, Jamaica, United States
0.50×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montego Bay, Jamaica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montego Bay, Jamaica audience
#·InterestCategoryAffinity×
01BildNews15.13×
02Cabo San LucasTravel & Leisure12.64×
03BarbadosTravel & Leisure10.96×
04Trinidad and TobagoTravel & Leisure9.05×
05Las VegasTravel & Leisure7.84×
06Mineral waterFood & Beverages6.48×
07QVCMovies & TV5.22×
08Weather forecastingHome & Garden4.53×
09CaribbeanTravel & Leisure4.37×
10NigeriaTravel & Leisure4.31×
11First class travelTravel & Leisure3.62×
12Diaper bagKids & Family3.57×
13Used CarsCars & Mobility3.39×
14Discount storesShopping3.30×
15FedExBusiness & Career3.24×
16Planet FitnessSports2.88×
17Mortgage loansBusiness & Career2.85×
18Shopping mallsShopping2.53×
19AirbnbTravel & Leisure2.31×
20PinterestInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montego Bay, Jamaica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montego Bay, Jamaica audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.38×
Family OrientationCONSERVATISM2.27×
TravellingTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montego Bay, Jamaica audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.83×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montego Bay, Jamaica have in United States?

Montego Bay, Jamaica has an estimated audience of 1,694,207 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Montego Bay, Jamaica fans?

62.8% of Montego Bay, Jamaica fans are female, 37.2% are male, with an average age of 38.4 years.

03

Which brands do Montego Bay, Jamaica fans like most?

Montego Bay, Jamaica fans show strongest brand affinity for Las Vegas (7.84×), Caribbean (4.37×), and Mineral water (6.48×) over the country average.

04

Where do Montego Bay, Jamaica fans live in United States?

Montego Bay, Jamaica fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Montego Bay, Jamaica fans also like?

Beyond Montego Bay, Jamaica itself, the audience over-indexes on Caribbean (4.37×), Mineral water (6.48×), Trinidad and Tobago (9.05×), and Planet Fitness (2.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Montego Bay, Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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