Montego Bay, Jamaica Audience in United States

Montego Bay, Jamaica has an estimated audience of 1,694,207 people in United States. 62.8% are female, 37.2% are male, average age 38.4. Top regions: Florida, New York, Texas. Top brand affinities: Las Vegas, Trinidad and Tobago, Caribbean, Planet Fitness, Kia Sportage.

The average Montego Bay, Jamaica fan in United States is 38.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Las Vegas, Trinidad and Tobago, Caribbean, with strongest over-indexing on Las Vegas (8.5× the country average). Demographically, the Montego Bay, Jamaica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Montego Bay, Jamaica fans

Demographic split for Montego Bay, Jamaica audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.4
Estimated audience size1,694,207

Audience persona

The typical Montego Bay, Jamaica fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Montego Bay, Jamaica in United States
RegionReachAffinity
Florida152,1511.33×
New York147,5391.56×
Texas133,9440.92×
California96,1700.52×
Georgia94,3051.81×
Illinois69,3591.23×
North Carolina68,0871.34×
Pennsylvania64,9591.14×
New Jersey54,5431.27×
Ohio52,4361×
Virginia45,8541.11×
Michigan45,8141.03×
Maryland41,4221.42×
Tennessee40,8591.2×
Massachusetts35,9291.08×
Alabama35,0741.48×
Louisiana34,0921.56×
Indiana33,9181.1×
South Carolina33,5701.32×
Mississippi31,4962.26×
Missouri30,6131.12×
Connecticut27,5141.62×
Wisconsin25,4571×
Minnesota23,8700.98×
Arizona22,6710.66×
Colorado21,7400.81×
Kentucky18,6110.88×
Washington17,7970.52×
Oklahoma14,5270.77×
Arkansas13,3820.96×
Iowa13,2000.95×
Nevada12,1860.74×
Kansas11,2110.84×
Utah9,4830.63×
Oregon8,5060.44×
Washington, District of Columbia7,9591.56×
Nebraska7,8730.93×
Delaware5,7661.23×
New Hampshire5,4910.82×
West Virginia5,4740.69×
Maine5,4410.9×
Rhode Island4,4500.83×
Idaho4,1210.49×
New Mexico3,8680.46×
South Dakota3,5250.9×
North Dakota3,1840.91×
Montana2,7430.58×
Vermont2,7010.91×
Hawaii2,2040.3×
Alaska1,7220.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montego Bay, Jamaica audience
BrandAffinityCategory
Las Vegas8.5×Travel & Leisure
Trinidad and Tobago9.72×Travel & Leisure
Caribbean4.29×Travel & Leisure
Planet Fitness2.83×Sports
Kia Sportage14.44×Cars & Mobility
Used Cars4.13×Cars & Mobility
southwest airlines3.5×Travel & Leisure
Hair Extensions3.7×Beauty & Wellness
Nigeria4.84×Travel & Leisure
Diaper bag4.05×Kids & Family
Cabo San Lucas10.77×Travel & Leisure
Toyota Supra8.48×Cars & Mobility
NBA Finals2.68×Sports
Do it yourself (DIY)1.78×Home & Garden
Ghana7.43×Travel & Leisure
Mineral water4.27×Food & Beverages
The Breakfast Club3.83×Movies & TV
Roche Bobois13.01×Home & Garden
College basketball2.52×Sports
Nordstrom rack2.19×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montego Bay, Jamaica audience
TraitClusterScore
IndulgenceJOY2
Family OrientationCONSERVATISM1.86
Sports ActivityPOWER1.62
DIY MentalityTHRILL1.61
TravellingTHRILL1.6
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Montego Bay, Jamaica
CountryShare
United States65.4%
Jamaica12.7%
United Kingdom8.3%

See Montego Bay, Jamaica audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Montego Bay, Jamaica have in United States?

Montego Bay, Jamaica has an estimated audience of 1,694,207 people in United States, concentrated in Florida and New York.

What is the gender split and age of Montego Bay, Jamaica fans?

62.8% of Montego Bay, Jamaica fans are female, 37.2% are male, with an average age of 38.4 years.

Which brands do Montego Bay, Jamaica fans like most?

Montego Bay, Jamaica fans show strongest brand affinity for Las Vegas (8.5×), Trinidad and Tobago (9.72×), and Caribbean (4.29×) over the country average.

Where do Montego Bay, Jamaica fans live in United States?

Montego Bay, Jamaica fans in United States are most concentrated in Florida (reach 152,151), New York (reach 147,539), and Texas (reach 133,944). These three regions account for the largest share of the active audience.

What other brands do Montego Bay, Jamaica fans also like?

Beyond Montego Bay, Jamaica itself, the audience over-indexes on Trinidad and Tobago (9.72×), Caribbean (4.29×), Planet Fitness (2.83×), and Kia Sportage (14.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montego Bay, Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.