Cabo San Lucas Audience in United States

Cabo San Lucas logo

Cabo San Lucas has an estimated audience of 2,953,489 people in United States. 57.7% are female, 42.3% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, San José del Cabo, Cancún, Los Cabos, Resort.

The average Cabo San Lucas fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, San José del Cabo, Cancún, with strongest over-indexing on Google Flights (6.44× the country average). Demographically, the Cabo San Lucas audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Cabo San Lucas fans

Demographic split for Cabo San Lucas audience in United States
MetricValue
Female57.7%
Male42.3%
Average age45.5
Estimated audience size2,953,489

Audience persona

The typical Cabo San Lucas fan in United States is more female, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Cabo San Lucas in United States
RegionReachAffinity
California696,4212.14×
Texas357,8051.41×
Florida158,5620.79×
New York127,9000.77×
Illinois111,7111.14×
Arizona103,0661.71×
Washington102,4151.73×
Georgia81,8140.9×
Colorado71,3201.53×
Michigan67,6420.88×
North Carolina67,6360.76×
Ohio66,1880.73×
Pennsylvania61,5010.62×
New Jersey58,8300.78×
Oregon54,1651.6×
Tennessee54,1020.91×
Minnesota53,7801.27×
Virginia52,4240.73×
Missouri48,4771.02×
Nevada46,0871.61×
Utah45,4421.72×
Indiana43,3390.8×
Wisconsin42,6460.96×
Louisiana39,2941.03×
Maryland38,9610.77×
Massachusetts38,6370.66×
Alabama36,7140.89×
Oklahoma33,1991.01×
South Carolina33,1650.75×
Kentucky25,5700.69×
Kansas23,1841×
Iowa22,8510.94×
Idaho22,6721.53×
Arkansas20,9000.86×
Mississippi20,7350.85×
Connecticut19,8890.67×
New Mexico19,8161.34×
Nebraska15,3381.04×
Montana11,5741.41×
Hawaii10,2120.8×
Alaska8,3491.32×
Washington, District of Columbia7,4230.84×
New Hampshire6,4980.56×
North Dakota6,3301.04×
South Dakota6,0530.89×
West Virginia5,7610.42×
Maine5,5950.53×
Delaware5,4240.67×
Rhode Island4,9330.52×
Wyoming4,3831×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabo San Lucas audience
BrandAffinityCategory
Google Flights6.44×Travel & Leisure
San José del Cabo41.41×Travel & Leisure
Cancún8.27×Travel & Leisure
Los Cabos18.21×Travel & Leisure
Resort2.26×Travel & Leisure
American Airlines1.92×Travel & Leisure
HBO (Asia)9.26×Movies & TV
All-inclusive resort5.59×Travel & Leisure
Caribbean2.33×Travel & Leisure
Playa del Carmen4.74×Travel & Leisure
Las Vegas1.81×Travel & Leisure
Conference and resort hotels4.26×Travel & Leisure
Riviera Maya4.34×Travel & Leisure
Ultimate Fighting Championship1.72×Sports
southwest airlines1.89×Travel & Leisure
Watercraft2.3×Home & Garden
Spearfishing2.68×Sports
Orlando, Florida2.06×Travel & Leisure
Fishing reel2.05×Sports
Golf course1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabo San Lucas audience
TraitClusterScore
Luxury OrientationPREMIUM2.47
Risk AppetiteTHRILL2.15
TravellingTHRILL1.96
Quality AwarenessPREMIUM1.59
IndulgenceJOY1.37
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Cabo San Lucas
CountryShare
United States61.7%
Mexico19.1%
Canada5.5%

See Cabo San Lucas audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Cabo San Lucas have in United States?

Cabo San Lucas has an estimated audience of 2,953,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Cabo San Lucas fans?

57.7% of Cabo San Lucas fans are female, 42.3% are male, with an average age of 45.5 years.

Which brands do Cabo San Lucas fans like most?

Cabo San Lucas fans show strongest brand affinity for Google Flights (6.44×), San José del Cabo (41.41×), and Cancún (8.27×) over the country average.

Where do Cabo San Lucas fans live in United States?

Cabo San Lucas fans in United States are most concentrated in California (reach 696,421), Texas (reach 357,805), and Florida (reach 158,562). These three regions account for the largest share of the active audience.

What other brands do Cabo San Lucas fans also like?

Beyond Cabo San Lucas itself, the audience over-indexes on San José del Cabo (41.41×), Cancún (8.27×), Los Cabos (18.21×), and Resort (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabo San Lucas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.