Rascasse Audience Intelligence

Cabo San Lucas Audience in United States

A data profile of the people who buy, follow and care about Cabo San Lucas in United States — modelled from more than twelve digital signal sources. Cabo San Lucas has an estimated audience of 2,953,489 people in United States.

#149among City in United States#775among POI in United States#839in Travel & Leisure

The average Cabo San Lucas fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, San José del Cabo, Cancún, with strongest over-indexing on Google Flights (6.44× the country average).

Demographically, the Cabo San Lucas audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cabo San Lucas fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cabo San Lucas profile in United States.

Audience size
3M
in United States
Gender
57.7%♀
42.3% male
Age
45.5
average years
Country rank
#10446
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cabo San Lucas fans

57.7% are female, 42.3% are male, average age 45.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Cabo San Lucas audience in United States
MetricValue
Female57.7%
Male42.3%
Average age45.5
Estimated audience size2,953,489
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Cabo San Lucas audience in United States
Age bracketShare%
16-197%
20-2914%
30-3919%
40-4928%
50+32%
Fig. 04

Worldwide distribution

61.6%

of the worldwide Cabo San Lucas audience comes from United States.

Worldwide audience distribution share by country for Cabo San Lucas
CountryShare
United States61.6%
Mexico19.0%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cabo San Lucas audience in United States is strongest.

Fig. 05

Top regions by affinity

Cabo San Lucas fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.96×
02Utah~50K1.70×
03Arizona~100K1.63×
04Washington~100K1.63×
05Oregon~50K1.57×
06Idaho~20K1.57×
07Colorado~70K1.53×
08Nevada~40K1.53×
09Montana~10K1.44×
10Alaska~9K1.38×
11New Mexico~20K1.33×
12Texas~300K1.29×
13Minnesota~50K1.24×
14North Dakota~7K1.14×
15Illinois~100K1.10×
16Wyoming~5K1.09×
17Nebraska~20K1.04×
18Wisconsin~40K1.01×
19Louisiana~40K1.01×
20Kansas~20K1.01×
21Missouri~50K1.00×
22Oklahoma~30K1.00×
23Iowa~20K1.00×
24South Dakota~7K1.00×
25Alabama~40K0.92×
26Arkansas~20K0.89×
27Michigan~70K0.88×
28Tennessee~50K0.87×
29Mississippi~20K0.86×
30Georgia~80K0.85×
31Hawaii~10K0.84×
32Washington, District of Columbia~7K0.84×
33Indiana~40K0.81×
34Florida~200K0.77×
35South Carolina~30K0.76×
36North Carolina~70K0.75×
37New Jersey~60K0.75×
38Maryland~40K0.75×
39New York~100K0.73×
40Ohio~70K0.72×
41Kentucky~30K0.72×
42Virginia~50K0.71×
43Delaware~6K0.71×
44Connecticut~20K0.68×
45Massachusetts~40K0.66×
46Pennsylvania~60K0.63×
47New Hampshire~7K0.63×
48Rhode Island~6K0.62×
49Maine~6K0.60×
50West Virginia~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Cabo San Lucas, United States
0.53×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cabo San Lucas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cabo San Lucas audience
#·InterestCategoryAffinity×
01San José del CaboTravel & Leisure41.41×
02Los CabosTravel & Leisure18.21×
03HBO (Asia)Movies & TV9.26×
04CancúnTravel & Leisure8.27×
05Google FlightsTravel & Leisure6.44×
06All-inclusive resortTravel & Leisure5.59×
07Playa del CarmenTravel & Leisure4.74×
08Riviera MayaTravel & Leisure4.34×
09Conference and resort hotelsTravel & Leisure4.26×
10SpearfishingSports2.68×
11CaribbeanTravel & Leisure2.33×
12WatercraftHome & Garden2.30×
13ResortTravel & Leisure2.26×
14Orlando, FloridaTravel & Leisure2.06×
15Fishing reelSports2.05×
16American AirlinesTravel & Leisure1.92×
17southwest airlinesTravel & Leisure1.89×
18Las VegasTravel & Leisure1.81×
19Golf courseSports1.76×
20Ultimate Fighting ChampionshipSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cabo San Lucas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cabo San Lucas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
TravellingTHRILL1.42×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cabo San Lucas audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
ExtroversionTHRILL0.97×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cabo San Lucas have in United States?

Cabo San Lucas has an estimated audience of 2,953,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cabo San Lucas fans?

57.7% of Cabo San Lucas fans are female, 42.3% are male, with an average age of 45.5 years.

03

Which brands do Cabo San Lucas fans like most?

Cabo San Lucas fans show strongest brand affinity for Google Flights (6.44×), San José del Cabo (41.41×), and Cancún (8.27×) over the country average.

04

Where do Cabo San Lucas fans live in United States?

Cabo San Lucas fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cabo San Lucas fans also like?

Beyond Cabo San Lucas itself, the audience over-indexes on San José del Cabo (41.41×), Cancún (8.27×), Los Cabos (18.21×), and Resort (2.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cabo San Lucas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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