Rascasse Audience Intelligence

San José del Cabo Audience in United States

A data profile of the people who buy, follow and care about San José del Cabo in United States — modelled from more than twelve digital signal sources. San José del Cabo has an estimated audience of 733,099 people in United States.

#377among City in United States#2780among POI in United States#2231in Travel & Leisure

The average San José del Cabo fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Great Lakes, Hyatt, Marriott Hotels & Resorts, with strongest over-indexing on Great Lakes (41.41× the country average).

Demographically, the San José del Cabo audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San José del Cabo fan in United States is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Great Lakes.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San José del Cabo profile in United States.

Audience size
733K
in United States
Gender
60.0%♀
40.0% male
Age
44.6
average years
Country rank
#29054
POI in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San José del Cabo fans

60.0% are female, 40.0% are male, average age 44.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for San José del Cabo audience in United States
MetricValue
Female60.0%
Male40.0%
Average age44.6
Estimated audience size733,099
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the San José del Cabo audience in United States
Age bracketShare%
16-197%
20-2916%
30-3921%
40-4929%
50+28%
Fig. 04

Worldwide distribution

64.5%

of the worldwide San José del Cabo audience comes from United States.

Worldwide audience distribution share by country for San José del Cabo
CountryShare
United States64.5%
Mexico22.9%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San José del Cabo audience in United States is strongest.

Fig. 05

Top regions by affinity

San José del Cabo fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K2.73×
02Oregon~20K2.73×
03California~200K2.59×
04Colorado~30K2.29×
05Utah~10K1.90×
06Montana~4K1.90×
07Idaho~7K1.79×
08Arizona~20K1.60×
09Nevada~10K1.48×
10Alaska~2K1.20×
11Texas~80K1.19×
12Illinois~30K1.16×
13Minnesota~10K1.11×
14Washington, District of Columbia~2K1.09×
15New Mexico~4K1.05×
16South Dakota~2K1.04×
17North Dakota~2K1.00×
18Hawaii~3K0.97×
19Vermont~1K0.95×
20Wisconsin~10K0.93×
21Nebraska~3K0.91×
22Iowa~5K0.89×
23Kansas~5K0.89×
24Maine~2K0.85×
25Rhode Island~2K0.85×
26Delaware~2K0.85×
27West Virginia~3K0.84×
28New Hampshire~2K0.83×
29Oklahoma~7K0.82×
30Arkansas~5K0.82×
31New York~30K0.80×
32Missouri~9K0.79×
33Mississippi~5K0.78×
34Louisiana~7K0.74×
35Connecticut~5K0.74×
36New Jersey~10K0.73×
37Massachusetts~10K0.73×
38Maryland~9K0.72×
39Indiana~9K0.71×
40Virginia~10K0.69×
41Tennessee~10K0.69×
42South Carolina~8K0.69×
43Kentucky~6K0.69×
44Michigan~10K0.68×
45North Carolina~10K0.67×
46Alabama~7K0.66×
47Georgia~10K0.65×
48Florida~30K0.57×
49Pennsylvania~10K0.56×
50Ohio~10K0.56×
Fig. 06

Affinity by region

Affinity by region — San José del Cabo, United States
0.56×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San José del Cabo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San José del Cabo audience
#·InterestCategoryAffinity×
01Great LakesTravel & Leisure41.41×
02HyattTravel & Leisure7.64×
03FlightAwareTravel & Leisure5.10×
04Marriott Hotels & ResortsTravel & Leisure4.80×
05InnovationBusiness & Career2.80×
06southwest airlinesTravel & Leisure2.70×
07CocktailFood & Beverages2.33×
08Nordstrom rackFashion & Accessoires2.25×
09IKEAHome & Garden2.18×
10Las VegasTravel & Leisure2.15×
11Planet FitnessSports2.06×
12WineFood & Beverages1.92×
13Home AppliancesHome & Garden1.89×
14Wells FargoBusiness & Career1.81×
15AirbnbTravel & Leisure1.77×
16BarbecueFood & Beverages1.71×
17BeerFood & Beverages1.64×
18Home improvementHome & Garden1.57×
19Alcoholic beveragesFood & Beverages1.54×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San José del Cabo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San José del Cabo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
TravellingTHRILL2.01×
PatriotismCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San José del Cabo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Early Adopter MentalityPOWER0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San José del Cabo have in United States?

San José del Cabo has an estimated audience of 733,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San José del Cabo fans?

60.0% of San José del Cabo fans are female, 40.0% are male, with an average age of 44.6 years.

03

Which brands do San José del Cabo fans like most?

San José del Cabo fans show strongest brand affinity for Great Lakes (41.41×), Hyatt (7.64×), and Marriott Hotels & Resorts (4.8×) over the country average.

04

Where do San José del Cabo fans live in United States?

San José del Cabo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do San José del Cabo fans also like?

Beyond San José del Cabo itself, the audience over-indexes on Hyatt (7.64×), Marriott Hotels & Resorts (4.8×), Wine (1.92×), and Planet Fitness (2.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San José del Cabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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