San José del Cabo Audience in United States

San José del Cabo has an estimated audience of 733,099 people in United States. 60.0% are female, 40.0% are male, average age 44.6. Top regions: California, Texas, Washington. Top brand affinities: Great Lakes, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average San José del Cabo fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Great Lakes, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Great Lakes (40.28× the country average). Demographically, the San José del Cabo audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San José del Cabo fans

Demographic split for San José del Cabo audience in United States
MetricValue
Female60.0%
Male40.0%
Average age44.6
Estimated audience size733,099

Audience persona

The typical San José del Cabo fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Great Lakes.

Top regions in United States

Top regions ranked by reach for San José del Cabo in United States
RegionReachAffinity
California241,5183×
Texas78,7981.25×
Washington47,0033.2×
New York33,4970.82×
Arizona28,1351.88×
Illinois27,6441.13×
Florida25,5600.51×
Colorado25,2952.19×
Oregon22,7362.71×
Utah14,8312.26×
New Jersey14,1620.76×
North Carolina13,6530.62×
Georgia13,0320.58×
Minnesota12,2571.17×
Nevada12,2351.73×
Pennsylvania11,3670.46×
Michigan11,3230.59×
Virginia10,6810.6×
Massachusetts10,1840.71×
Maryland9,3090.74×
Ohio7,8680.35×
Wisconsin7,4520.68×
Missouri6,9760.59×
Tennessee6,9690.47×
Idaho6,9231.88×
Louisiana6,1360.65×
Indiana5,9100.44×
South Carolina5,4970.5×
Oklahoma5,2600.65×
Montana5,0432.48×
Iowa4,9960.83×
Arkansas4,7330.78×
Kansas3,8780.67×
Connecticut3,7850.51×
Alabama3,6070.35×
Washington, District of Columbia2,9821.35×
New Mexico2,8880.79×
Hawaii2,8220.9×
Nebraska2,6610.72×
Kentucky2,4850.27×
South Dakota2,0601.22×
North Dakota1,7551.17×
Mississippi1,6950.28×
Maine1,6690.64×
Alaska1,5961.02×
Wyoming1,5361.41×
New Hampshire1,4000.48×
West Virginia1,1990.35×
Rhode Island1,0340.44×
Vermont1,0170.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San José del Cabo audience
BrandAffinityCategory
Great Lakes40.28×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.53×News
Kia Sportage17.94×Cars & Mobility
Planet Fitness3.04×Sports
Charles, Prince of Wales18.87×Politics & Society
southwest airlines3.96×Travel & Leisure
Livemusic3.77×Music & Radio
Diaper bag4.7×Kids & Family
El Corte Inglés16.37×Shopping
Google Flights3.59×Travel & Leisure
Bachelor of Business Administration23.99×Business & Career
Airbnb2.22×Travel & Leisure
Take-out2.65×Food & Beverages
Great Clips3.27×Beauty & Wellness
Hollywood Sign5.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San José del Cabo audience
TraitClusterScore
Design AffinityPREMIUM2.32
TravellingTHRILL2.31
Quality AwarenessPREMIUM2.16
IndulgenceJOY2.02
Luxury OrientationPREMIUM1.98
Convenience OrientationPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for San José del Cabo
CountryShare
United States64.1%
Mexico22.7%
Canada6.2%

See San José del Cabo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San José del Cabo have in United States?

San José del Cabo has an estimated audience of 733,099 people in United States, concentrated in California and Texas.

What is the gender split and age of San José del Cabo fans?

60.0% of San José del Cabo fans are female, 40.0% are male, with an average age of 44.6 years.

Which brands do San José del Cabo fans like most?

San José del Cabo fans show strongest brand affinity for Great Lakes (40.28×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do San José del Cabo fans live in United States?

San José del Cabo fans in United States are most concentrated in California (reach 241,518), Texas (reach 78,798), and Washington (reach 47,003). These three regions account for the largest share of the active audience.

What other brands do San José del Cabo fans also like?

Beyond San José del Cabo itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San José del Cabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.