Los Cabos Audience in United States

Los Cabos has an estimated audience of 1,578,961 people in United States. 54.4% are female, 45.6% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Kevin James, Great Lakes, CarGurus.

The average Los Cabos fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Kevin James, with strongest over-indexing on Capital One (10.32× the country average). Demographically, the Los Cabos audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Los Cabos fans

Demographic split for Los Cabos audience in United States
MetricValue
Female54.4%
Male45.6%
Average age46.2
Estimated audience size1,578,961

Audience persona

The typical Los Cabos fan in United States is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Los Cabos in United States
RegionReachAffinity
California312,5201.8×
Texas222,2351.64×
Florida80,2460.75×
New York75,3420.85×
Oklahoma69,8033.98×
Illinois63,0951.2×
Washington56,7341.79×
Georgia53,7111.1×
Tennessee43,7151.38×
Arizona39,7171.23×
Ohio38,4980.79×
Missouri35,4011.39×
New Jersey34,0850.85×
Michigan33,0380.8×
North Carolina31,9900.67×
Pennsylvania29,3030.55×
Virginia25,8690.67×
Colorado25,0351.01×
Massachusetts23,9740.77×
Indiana22,6850.79×
Maryland19,9590.74×
Alabama18,9570.86×
Nevada18,3091.2×
South Carolina17,6370.74×
Oregon17,5850.97×
Minnesota17,0290.75×
Wisconsin15,7740.66×
Arkansas15,7361.21×
Louisiana15,6660.77×
Mississippi15,3171.18×
Kansas15,1731.22×
Utah13,3080.94×
Kentucky11,2290.57×
Iowa11,0200.85×
Connecticut9,0930.57×
Wyoming8,4093.59×
New Mexico8,1881.03×
Nebraska7,8400.99×
North Dakota7,1992.22×
Idaho5,3730.68×
Washington, District of Columbia3,9410.83×
Hawaii3,3020.49×
Montana2,5310.58×
New Hampshire2,4290.39×
Delaware2,3770.55×
Rhode Island2,1910.44×
Alaska1,8970.56×
South Dakota1,8820.52×
West Virginia1,7840.24×
Maine1,7120.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Cabos audience
BrandAffinityCategory
Capital One10.32×Business & Career
Google Maps8.45×Internet & Social Media
Kevin James24×Movies & TV
Great Lakes23.97×Travel & Leisure
CarGurus9.57×Cars & Mobility
Indeed.com5.84×Business & Career
Enterprise Rent-A-Car7.79×Cars & Mobility
Aruba20.68×Travel & Leisure
Kendra Scott12.38×Fashion & Accessoires
Moto Guzzi30×Cars & Mobility
ICloud10.26×Technology & Electronics
Circle K7.62×Shopping
Jessica Simpson15.24×Music & Radio
AccuWeather6.5×Home & Garden
Google News5.74×News
Aaron Rodgers6.14×Sports
DeviantArt6.43×Internet & Social Media
MSN3.55×News
Khan Academy7.39×Business & Career
Google Flights4.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Cabos audience
TraitClusterScore
TravellingTHRILL2.2
Quality AwarenessPREMIUM2
Design AffinityPREMIUM1.86
IndulgenceJOY1.62
Sports ActivityPOWER1.4
Luxury OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Los Cabos
CountryShare
United States42.8%
Mexico40.7%
Canada4.1%

See Los Cabos audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Los Cabos have in United States?

Los Cabos has an estimated audience of 1,578,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Cabos fans?

54.4% of Los Cabos fans are female, 45.6% are male, with an average age of 46.2 years.

Which brands do Los Cabos fans like most?

Los Cabos fans show strongest brand affinity for Capital One (10.32×), Google Maps (8.45×), and Kevin James (24×) over the country average.

Where do Los Cabos fans live in United States?

Los Cabos fans in United States are most concentrated in California (reach 312,520), Texas (reach 222,235), and Florida (reach 80,246). These three regions account for the largest share of the active audience.

What other brands do Los Cabos fans also like?

Beyond Los Cabos itself, the audience over-indexes on Google Maps (8.45×), Kevin James (24×), Great Lakes (23.97×), and CarGurus (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Cabos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.