Rascasse Audience Intelligence

Los Cabos Audience in United States

A data profile of the people who buy, follow and care about Los Cabos in United States — modelled from more than twelve digital signal sources. Los Cabos has an estimated audience of 1,578,961 people in United States.

#1394among POI in United States#1297in Travel & Leisure

The average Los Cabos fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Great Lakes, All-inclusive resort, Volaris, with strongest over-indexing on Great Lakes (18.21× the country average).

Demographically, the Los Cabos audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Cabos fan in United States is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Great Lakes.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Cabos profile in United States.

Audience size
1.6M
in United States
Gender
54.4%♀
45.6% male
Age
46.2
average years
Country rank
#17081
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Cabos fans

54.4% are female, 45.6% are male, average age 46.2.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Los Cabos audience in United States
MetricValue
Female54.4%
Male45.6%
Average age46.2
Estimated audience size1,578,961
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Los Cabos audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4930%
50+33%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Los Cabos audience comes from United States.

Worldwide audience distribution share by country for Los Cabos
CountryShare
United States42.7%
Mexico40.7%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Cabos audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Cabos fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K5.02×
02Oklahoma~60K3.48×
03North Dakota~6K1.99×
04California~300K1.71×
05Texas~200K1.54×
06Washington~50K1.43×
07Tennessee~40K1.35×
08Missouri~30K1.35×
09Kansas~10K1.19×
10Mississippi~20K1.18×
11Illinois~60K1.14×
12Arkansas~10K1.09×
13New Mexico~8K1.06×
14Arizona~30K1.01×
15Nevada~20K1.01×
16Georgia~50K0.98×
17Colorado~20K0.98×
18Utah~10K0.94×
19Nebraska~7K0.94×
20Alabama~20K0.88×
21Iowa~10K0.88×
22Washington, District of Columbia~4K0.88×
23Oregon~10K0.82×
24New York~70K0.81×
25Alaska~3K0.81×
26Indiana~20K0.78×
27Massachusetts~20K0.77×
28Idaho~6K0.77×
29South Carolina~20K0.76×
30Florida~80K0.74×
31New Jersey~30K0.71×
32Ohio~30K0.68×
33Michigan~30K0.68×
34Louisiana~10K0.68×
35Rhode Island~3K0.68×
36Virginia~30K0.67×
37North Carolina~30K0.66×
38Minnesota~10K0.65×
39West Virginia~5K0.64×
40New Hampshire~4K0.64×
41Maine~4K0.64×
42Montana~3K0.64×
43South Dakota~2K0.64×
44Maryland~20K0.63×
45Delaware~3K0.61×
46Wisconsin~10K0.60×
47Pennsylvania~30K0.56×
48Hawaii~4K0.55×
49Connecticut~9K0.54×
50Kentucky~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Los Cabos, United States
0.52×1.00×5.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Cabos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Cabos audience
#·InterestCategoryAffinity×
01Great LakesTravel & Leisure18.21×
02All-inclusive resortTravel & Leisure10.27×
03Ritz-Carlton Hotel CompanyTravel & Leisure9.18×
04VolarisTravel & Leisure9.13×
05HyattTravel & Leisure6.25×
06Playa del CarmenTravel & Leisure5.30×
07Seaside resortTravel & Leisure5.07×
08EcotourismBusiness & Career3.81×
09First class travelTravel & Leisure2.95×
10Car rentalsCars & Mobility2.63×
11southwest airlinesTravel & Leisure2.44×
12ExpediaTravel & Leisure2.29×
13CruisesTravel & Leisure2.18×
14Nordstrom rackFashion & Accessoires2.12×
15MexicoTravel & Leisure2.08×
16Panda ExpressFood & Beverages1.98×
17Planet FitnessSports1.86×
18AirbnbTravel & Leisure1.83×
19Wells FargoBusiness & Career1.59×
20RecreationTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Cabos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Cabos audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.13×
Quality AwarenessPREMIUM1.91×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Cabos audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Cabos have in United States?

Los Cabos has an estimated audience of 1,578,961 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Cabos fans?

54.4% of Los Cabos fans are female, 45.6% are male, with an average age of 46.2 years.

03

Which brands do Los Cabos fans like most?

Los Cabos fans show strongest brand affinity for Great Lakes (18.21×), All-inclusive resort (10.27×), and Volaris (9.13×) over the country average.

04

Where do Los Cabos fans live in United States?

Los Cabos fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Los Cabos fans also like?

Beyond Los Cabos itself, the audience over-indexes on All-inclusive resort (10.27×), Volaris (9.13×), Hyatt (6.25×), and Seaside resort (5.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Los Cabos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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