A data profile of the people who buy, follow and care about Los Cabos in Spain — modelled from more than twelve digital signal sources. Los Cabos has an estimated audience of 56,523 people in Spain.
Los Cabos has an estimated audience of 56,523 people in Spain. 59.8% are female, 40.2% are male, average age 40.1. Top brand affinities: EasyJet, Punta Cana, Ryanair, Air France, Hamlet.
Top brand affinities include EasyJet, Punta Cana, Ryanair, with strongest over-indexing on EasyJet (19.9× the country average).
Demographically, the Los Cabos audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Los Cabos fan in Spain is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for EasyJet.
The key figures that characterise the Los Cabos profile in Spain.
59.8% are female, 40.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.1 |
| Estimated audience size | 56,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Los Cabos audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.8% |
| Mexico | 40.7% |
| Canada | 4.1% |
The strongest cross-interests of the Los Cabos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punta Cana | Travel & Leisure | 20.60× | ||
| 02 | EasyJet | Travel & Leisure | 19.90× | ||
| 03 | Mulberry (company) | Fashion & Accessoires | 17.69× | ||
| 04 | Air France | Travel & Leisure | 15.25× | ||
| 05 | Hamlet | Literature | 14.71× | ||
| 06 | Malaysia Airlines | Travel & Leisure | 9.16× | ||
| 07 | KLM | Travel & Leisure | 8.07× | ||
| 08 | Voting | Politics & Society | 7.38× | ||
| 09 | Eurowings | Travel & Leisure | 7.27× | ||
| 10 | Road trip | Travel & Leisure | 5.94× | ||
| 11 | Ryanair | Travel & Leisure | 5.82× | ||
| 12 | Motorboat | Cars & Mobility | 5.72× | ||
| 13 | Island | Travel & Leisure | 4.50× | ||
| 14 | Lunch | Food & Beverages | 3.52× | ||
| 15 | Ouigo | Cars & Mobility | 3.40× | ||
| 16 | Rail transport | Travel & Leisure | 3.37× | ||
| 17 | Travel photography | Technology & Electronics | 2.78× | ||
| 18 | Air Europa | Travel & Leisure | 2.75× | ||
| 19 | EDreams | Travel & Leisure | 2.63× | ||
| 20 | Vueling | Travel & Leisure | 2.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.50× | |
| Travelling | THRILL | 2.15× | |
| Indulgence | JOY | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.69× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Los Cabos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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