A data profile of the people who buy, follow and care about Multi-sport event in United States — modelled from more than twelve digital signal sources. Multi-sport event has an estimated audience of 4,110,329 people in United States.
Multi-sport event has an estimated audience of 4,110,329 people in United States. 41.8% are female, 58.2% are male, average age 42.8. Top brand affinities: Special Olympics, Fox Sports, Volcom, Karate, MSN.
Top brand affinities include Special Olympics, Fox Sports, Volcom, with strongest over-indexing on Special Olympics (29.65× the country average).
Demographically, the Multi-sport event audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Multi-sport event fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Special Olympics.
The key figures that characterise the Multi-sport event profile in United States.
41.8% are female, 58.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 42.8 |
| Estimated audience size | 4,110,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Multi-sport event audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 10.0% |
| Italy | 5.0% |
The strongest cross-interests of the Multi-sport event audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Special Olympics | Sports | 29.65× | ||
| 02 | Volcom | Fashion & Accessoires | 18.15× | ||
| 03 | Karate | Sports | 8.28× | ||
| 04 | Olympic sports | Sports | 7.35× | ||
| 05 | Fox Sports | Movies & TV | 7.13× | ||
| 06 | US Open (tennis) | Sports | 4.07× | ||
| 07 | Electronic sports | Sports | 4.05× | ||
| 08 | Kyle Busch | Sports | 3.40× | ||
| 09 | Gymnastics | Sports | 3.24× | ||
| 10 | Sustainable energy | Home & Garden | 3.07× | ||
| 11 | Renewable energy | Business & Career | 2.57× | ||
| 12 | MSN | News | 2.53× | ||
| 13 | Masters Tournament | Sports | 2.51× | ||
| 14 | CBS Sports | Movies & TV | 2.44× | ||
| 15 | FedEx | Business & Career | 2.29× | ||
| 16 | Trader Joe's | Shopping | 1.86× | ||
| 17 | Mortgage loans | Business & Career | 1.86× | ||
| 18 | TikTok | Internet & Social Media | 1.80× | ||
| 19 | Nordstrom | Shopping | 1.69× | ||
| 20 | Airbnb | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.22× | |
| Career Orientation | POWER | 2.00× | |
| Family Orientation | CONSERVATISM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| Pet Ownership | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Multi-sport event. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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