Multi-sport event Audience in United States
Multi-sport event has an estimated audience of 4,110,329 people in United States. 41.8% are female, 58.2% are male, average age 42.8. Top brand affinities: Autism Awareness, MSN, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, MSN, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Multi-sport event audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Sports · Type: Topic · Subtype: Motorsport
Demographics of Multi-sport event fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 42.8 |
| Estimated audience size | 4,110,329 |
Audience persona
The typical Multi-sport event fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| MSN | 7.53× | News |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Special Olympics | 29.29× | Sports |
| Income tax | 13.19× | Business & Career |
| Volcom | 24.62× | Fashion & Accessoires |
| Indianapolis Motor Speedway | 13.85× | Sports |
| Deion Sanders | 9.25× | Sports |
| Horoscope | 8.46× | Health |
| Property insurance | 15.41× | Home & Garden |
| Staples (Canada) | 4.34× | Business & Career |
| Day trading | 9.64× | Business & Career |
| Fox Sports | 6.66× | Movies & TV |
| Blended whiskey | 9.41× | Food & Beverages |
| FC Bayern Munich | 5.02× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| TikTok | 2.03× | Internet & Social Media |
| Great Clips | 3.98× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Family Orientation | CONSERVATISM | 1.7 |
| Career Orientation | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 10.0% |
| Italy | 5.0% |
See Multi-sport event audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
How to read this data
Audience size is the estimated number of people in United States who actively search for Multi-sport event. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.