Rascasse Audience Intelligence

Power walking Audience in United States

A data profile of the people who buy, follow and care about Power walking in United States — modelled from more than twelve digital signal sources. Power walking has an estimated audience of 475,009 people in United States.

#285among Sport in United States#11614among Topic in United States#3695in Sports

The average Power walking fan in United States is 47.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include High-intensity interval training, Special Olympics, MyFitnessPal, with strongest over-indexing on High-intensity interval training (12.98× the country average).

Demographically, the Power walking audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power walking fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power walking profile in United States.

Audience size
475K
in United States
Gender
61.3%♀
38.7% male
Age
47.4
average years
Country rank
#37768
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power walking fans

61.3% are female, 38.7% are male, average age 47.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Power walking audience in United States
MetricValue
Female61.3%
Male38.7%
Average age47.4
Estimated audience size475,009
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Power walking audience in United States
Age bracketShare%
16-199%
20-2913%
30-3912%
40-4920%
50+47%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Power walking audience comes from United States.

Worldwide audience distribution share by country for Power walking
CountryShare
Germany19.0%
United States18.1%
United Kingdom17.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power walking audience in United States is strongest.

Fig. 05

Top regions by affinity

Power walking fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~9K1.17×
02California~60K1.15×
03Virginia~10K1.11×
04New York~30K1.09×
05Maryland~9K1.07×
06South Dakota~1K1.06×
07Alaska~1K1.06×
08North Dakota~1K1.06×
09Massachusetts~10K1.05×
10Vermont<1K1.05×
11Washington~10K1.04×
12Hawaii~2K1.03×
13Utah~4K1.02×
14Delaware~1K1.02×
15Montana~1K1.02×
16Texas~40K1.01×
17Oregon~5K1.01×
18Illinois~20K1.00×
19Connecticut~5K1.00×
20Nevada~5K1.00×
21New Jersey~10K0.99×
22Arkansas~4K0.99×
23New Mexico~2K0.99×
24Nebraska~2K0.99×
25West Virginia~2K0.99×
26Maine~2K0.99×
27Rhode Island~1K0.99×
28Iowa~4K0.98×
29New Hampshire~2K0.98×
30Washington, District of Columbia~1K0.98×
31North Carolina~10K0.97×
32Louisiana~6K0.97×
33Oklahoma~5K0.97×
34Idaho~2K0.97×
35Minnesota~7K0.96×
36Alabama~6K0.96×
37Mississippi~4K0.96×
38Kansas~4K0.96×
39Pennsylvania~20K0.95×
40Tennessee~9K0.95×
41South Carolina~7K0.95×
42Wisconsin~7K0.94×
43Kentucky~6K0.94×
44Georgia~10K0.92×
45Michigan~10K0.92×
46Indiana~8K0.92×
47Arizona~9K0.91×
48Colorado~7K0.91×
49Florida~30K0.89×
50Ohio~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Power walking, United States
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power walking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power walking audience
#·InterestCategoryAffinity×
01Special OlympicsSports33.75×
02High-intensity interval trainingSports12.98×
03Thandie NewtonMovies & TV10.72×
04MyFitnessPalSports10.45×
05City carCars & Mobility9.84×
06Activity trackerTechnology & Electronics8.21×
07Family carCars & Mobility8.03×
08Yin yogaSports6.59×
09WalkingSports6.11×
10Hiking bootFashion & Accessoires5.68×
11High-net-worth individualBusiness & Career5.22×
12CrosswordGames4.12×
13Diane KeatonMovies & TV3.72×
14Planet FitnessSports2.15×
15Trader Joe'sShopping2.11×
16SmartphonesTechnology & Electronics1.90×
17Health careBusiness & Career1.84×
18RecipesFood & Beverages1.74×
19Home improvementHome & Garden1.67×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power walking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power walking audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.32×
IndulgenceJOY1.98×
MindfulnessBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power walking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Social Media UsageJOY0.80×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power walking have in United States?

Power walking has an estimated audience of 475,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Power walking fans?

61.3% of Power walking fans are female, 38.7% are male, with an average age of 47.4 years.

03

Which brands do Power walking fans like most?

Power walking fans show strongest brand affinity for High-intensity interval training (12.98×), Special Olympics (33.75×), and MyFitnessPal (10.45×) over the country average.

04

Where do Power walking fans live in United States?

Power walking fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Power walking fans also like?

Beyond Power walking itself, the audience over-indexes on Special Olympics (33.75×), MyFitnessPal (10.45×), Walking (6.11×), and Family car (8.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Power walking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Power walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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