Power walking Audience in United States

Power walking logo

Power walking has an estimated audience of 475,009 people in United States. 61.3% are female, 38.7% are male, average age 47.4. Top regions: California, Texas, New York. Top brand affinities: Cherish (group), Historic site, Vocal harmony, Cryptic crossword, Goop.

The average Power walking fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cherish (group), Historic site, Vocal harmony, with strongest over-indexing on Cherish (group) (18.52× the country average). Demographically, the Power walking audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Power walking fans

Demographic split for Power walking audience in United States
MetricValue
Female61.3%
Male38.7%
Average age47.4
Estimated audience size475,009

Audience persona

The typical Power walking fan in United States is more female, around 47.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Cherish (group).

Top regions in United States

Top regions ranked by reach for Power walking in United States
RegionReachAffinity
California64,2471.23×
Texas42,8301.05×
New York30,8861.16×
Florida29,9150.93×
Illinois14,8880.94×
Pennsylvania14,7790.92×
Georgia14,6991×
Virginia13,8761.2×
North Carolina13,3140.93×
New Jersey12,8341.06×
Ohio12,6840.87×
Washington10,8421.14×
Massachusetts10,5001.12×
Michigan10,3310.83×
Maryland8,9951.1×
Tennessee8,6240.91×
Missouri8,5621.12×
Arizona7,9170.82×
Indiana6,7240.77×
South Carolina6,2620.88×
Colorado6,1920.83×
Minnesota5,7130.84×
Nevada5,4991.2×
Oregon5,3220.98×
Alabama5,1340.77×
Connecticut4,8861.03×
Louisiana4,7900.78×
Wisconsin4,6810.66×
Oklahoma4,6800.89×
Utah4,5501.07×
Kentucky4,0480.68×
Arkansas3,1910.82×
Kansas3,1120.83×
Mississippi3,1020.79×
Iowa2,9540.75×
Hawaii2,6151.28×
Idaho2,1160.89×
New Mexico2,0550.86×
Nebraska1,9570.82×
Washington, District of Columbia1,8031.26×
West Virginia1,7520.79×
Alaska1,6141.59×
New Hampshire1,4440.77×
Montana1,4071.07×
Rhode Island1,3940.92×
Maine1,3930.82×
South Dakota1,3891.26×
Vermont1,3711.64×
North Dakota1,3521.39×
Wyoming1,3081.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power walking audience
BrandAffinityCategory
Cherish (group)18.52×Music & Radio
Historic site6.98×Arts & Culture
Vocal harmony6.46×Music & Radio
Cryptic crossword18.92×Technology & Electronics
Goop6.25×Internet & Social Media
Governor of Michigan8.39×Politics & Society
Graham Greene6.48×Literature
Certified diabetes educator14.17×Business & Career
Hibachi7.83×Food & Beverages
headspace9.24×Health
Grinch3.85×Movies & TV
Fairy godmother6.87×Literature
Israel1.92×Travel & Leisure
Wok5.9×Food & Beverages
Jeep Wagoneer4.9×Cars & Mobility
Google Home5.46×Technology & Electronics
Hipster7.82×Politics & Society
Elsword13.04×Games
Mathcore6.28×Music & Radio
Tipsy Elves7.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power walking audience
TraitClusterScore
Luxury OrientationPREMIUM2.6
Family OrientationCONSERVATISM2.22
Risk AppetiteTHRILL2.1
LGBTQ+ IdentityOPEN2.01
MindfulnessBALANCE1.75
Design AffinityPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Power walking
CountryShare
Germany19.0%
United States18.1%
United Kingdom17.3%

See Power walking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Power walking have in United States?

Power walking has an estimated audience of 475,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Power walking fans?

61.3% of Power walking fans are female, 38.7% are male, with an average age of 47.4 years.

Which brands do Power walking fans like most?

Power walking fans show strongest brand affinity for Cherish (group) (18.52×), Historic site (6.98×), and Vocal harmony (6.46×) over the country average.

Where do Power walking fans live in United States?

Power walking fans in United States are most concentrated in California (reach 64,247), Texas (reach 42,830), and New York (reach 30,886). These three regions account for the largest share of the active audience.

What other brands do Power walking fans also like?

Beyond Power walking itself, the audience over-indexes on Historic site (6.98×), Vocal harmony (6.46×), Cryptic crossword (18.92×), and Goop (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.