Power walking Audience in Germany
Power walking has an estimated audience of 500,472 people in Germany. 63.2% are female, 36.8% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Henry Cavill, Nordic walking, Liam Neeson, Walking, Tagesschau.
The average Power walking fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Henry Cavill, Nordic walking, Liam Neeson, with strongest over-indexing on Henry Cavill (14.94× the country average). Demographically, the Power walking audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Power walking fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.6 |
| Estimated audience size | 500,472 |
Audience persona
The typical Power walking fan in Germany is more female, around 44.6 years old, with strong Sports Activity tendencies and a notable affinity for Henry Cavill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,288 | 1.05× |
| Bayern | 85,070 | 1.06× |
| Baden-Württemberg | 63,072 | 0.92× |
| Niedersachsen | 49,465 | 1.02× |
| Hessen | 38,885 | 1.02× |
| Berlin | 23,813 | 1.06× |
| Rheinland-Pfalz | 23,701 | 0.95× |
| Sachsen | 20,623 | 0.84× |
| Schleswig-Holstein | 16,352 | 0.91× |
| Brandenburg | 15,307 | 0.99× |
| Hamburg | 11,502 | 1.02× |
| Thüringen | 9,920 | 0.78× |
| Sachsen-Anhalt | 8,258 | 0.64× |
| Mecklenburg-Vorpommern | 7,868 | 0.82× |
| Saarland | 7,822 | 1.27× |
| Bremen | 7,085 | 1.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Henry Cavill | 14.94× | Movies & TV |
| Nordic walking | 21.55× | Sports |
| Liam Neeson | 9.2× | Movies & TV |
| Walking | 6.86× | Sports |
| Tagesschau | 2.63× | Movies & TV |
| Baileys Irish Cream | 13.07× | Food & Beverages |
| Kitchenware | 4.12× | Home & Garden |
| Ryanair | 2.43× | Travel & Leisure |
| Vacations | 2.53× | Travel & Leisure |
| Garmin | 5.4× | Technology & Electronics |
| Dracula Untold | 18.48× | Movies & TV |
| The North Face | 4.81× | Fashion & Accessoires |
| Indoor climbing | 11.22× | Sports |
| Fressnapf | 3.2× | Shopping |
| Family | 1.76× | Kids & Family |
| FIFA World Cup | 1.82× | Sports |
| Jim Beam | 12.13× | Food & Beverages |
| Pets | 1.5× | Pets & Animals |
| Transfermarkt | 2.3× | Sports |
| Bouldering | 5.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Pet Ownership | JOY | 1.78 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Sustainability | BALANCE | 1.58 |
| Travelling | THRILL | 1.49 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.0% |
| United States | 18.1% |
| United Kingdom | 17.3% |
See Power walking audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Power walking have in Germany?
Power walking has an estimated audience of 500,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Power walking fans?
63.2% of Power walking fans are female, 36.8% are male, with an average age of 44.6 years.
Which brands do Power walking fans like most?
Power walking fans show strongest brand affinity for Henry Cavill (14.94×), Nordic walking (21.55×), and Liam Neeson (9.2×) over the country average.
Where do Power walking fans live in Germany?
Power walking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,288), Bayern (reach 85,070), and Baden-Württemberg (reach 63,072). These three regions account for the largest share of the active audience.
What other brands do Power walking fans also like?
Beyond Power walking itself, the audience over-indexes on Nordic walking (21.55×), Liam Neeson (9.2×), Walking (6.86×), and Tagesschau (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.