Rascasse Audience Intelligence

Power walking Audience in Germany

A data profile of the people who buy, follow and care about Power walking in Germany — modelled from more than twelve digital signal sources. Power walking has an estimated audience of 500,472 people in Germany.

#153among Sport in Germany#4681among Topic in Germany#916in Sports

The average Power walking fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Henry Cavill, Nordic walking, Liam Neeson, with strongest over-indexing on Henry Cavill (18.76× the country average).

Demographically, the Power walking audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Power walking fan in Germany is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Henry Cavill.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power walking profile in Germany.

Audience size
500K
in Germany
Gender
63.2%♀
36.8% male
Age
44.6
average years
Country rank
#11733
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power walking fans

63.2% are female, 36.8% are male, average age 44.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Power walking audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age44.6
Estimated audience size500,472
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Power walking audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4929%
50+28%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Power walking audience comes from Germany.

Worldwide audience distribution share by country for Power walking
CountryShare
Germany19.0%
United States18.1%
United Kingdom17.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power walking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Power walking fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.06×
02Niedersachsen~50K1.06×
03Bremen~5K1.06×
04Hessen~40K1.04×
05Baden-Württemberg~70K1.03×
06Nordrhein-Westfalen~100K1.01×
07Brandenburg~20K1.00×
08Saarland~6K1.00×
09Hamburg~10K0.99×
10Rheinland-Pfalz~20K0.98×
11Sachsen~20K0.98×
12Berlin~20K0.98×
13Schleswig-Holstein~20K0.98×
14Mecklenburg-Vorpommern~9K0.98×
15Thüringen~10K0.97×
16Sachsen-Anhalt~10K0.96×
Fig. 06

Affinity by region

Affinity by region — Power walking, Germany
0.96×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power walking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power walking audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV28.64×
02Nordic walkingSports24.90×
03Henry CavillMovies & TV18.76×
04Saving Private RyanMovies & TV17.41×
05Liam NeesonMovies & TV11.29×
06Indoor climbingSports11.16×
07Baileys Irish CreamFood & Beverages10.69×
08Jamie DornanMovies & TV8.92×
09Gal GadotFashion & Accessoires8.06×
10Irish whiskeyFood & Beverages6.69×
11Jason MomoaMovies & TV5.95×
12BoulderingSports5.77×
13AerobicsSports4.18×
14WalkingSports4.14×
15KitchenwareHome & Garden4.13×
16HugendubelShopping2.80×
17NatureHome & Garden2.24×
18RyanairTravel & Leisure2.10×
19TagesschauMovies & TV1.78×
20FamilyKids & Family1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power walking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power walking audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.82×
SustainabilityBALANCE1.63×
MindfulnessBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power walking audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Convenience OrientationPREMIUM0.88×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power walking have in Germany?

Power walking has an estimated audience of 500,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Power walking fans?

63.2% of Power walking fans are female, 36.8% are male, with an average age of 44.6 years.

03

Which brands do Power walking fans like most?

Power walking fans show strongest brand affinity for Henry Cavill (18.76×), Nordic walking (24.9×), and Liam Neeson (11.29×) over the country average.

04

Where do Power walking fans live in Germany?

Power walking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Power walking fans also like?

Beyond Power walking itself, the audience over-indexes on Nordic walking (24.9×), Liam Neeson (11.29×), Dracula Untold (28.64×), and Kitchenware (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Power walking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Power walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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