Rascasse Audience Intelligence

Strength athletics Audience in Germany

A data profile of the people who buy, follow and care about Strength athletics in Germany — modelled from more than twelve digital signal sources. Strength athletics has an estimated audience of 357,691 people in Germany.

#5616among Topic in Germany#1211in Sports

The average Strength athletics fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Female bodybuilding, Joe Manganiello, with strongest over-indexing on Scooby-Doo (35.88× the country average).

Demographically, the Strength athletics audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strength athletics fan in Germany is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Scooby-Doo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strength athletics profile in Germany.

Audience size
358K
in Germany
Gender
40.3%♀
59.7% male
Age
33.7
average years
Country rank
#15267
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strength athletics fans

40.3% are female, 59.7% are male, average age 33.7.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Strength athletics audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age33.7
Estimated audience size357,691
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Strength athletics audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Strength athletics audience comes from Germany.

Worldwide audience distribution share by country for Strength athletics
CountryShare
United States35.4%
United Kingdom8.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strength athletics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strength athletics fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.26×
02Baden-Württemberg~60K1.15×
03Hessen~30K1.15×
04Bayern~70K1.13×
05Rheinland-Pfalz~20K1.13×
06Nordrhein-Westfalen~80K1.02×
07Hamburg~8K1.01×
08Berlin~20K1.00×
09Sachsen~20K0.97×
10Niedersachsen~30K0.96×
11Bremen~3K0.95×
12Thüringen~8K0.93×
13Schleswig-Holstein~10K0.92×
14Sachsen-Anhalt~8K0.89×
15Mecklenburg-Vorpommern~6K0.89×
16Brandenburg~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Strength athletics, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strength athletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strength athletics audience
#·InterestCategoryAffinity×
01Joe ManganielloMovies & TV48.86×
02Scooby-DooMovies & TV35.88×
03Jillian Michaels (personal trainer)Movies & TV28.16×
04Chess.comSports20.00×
05DumboMovies & TV20.00×
06Hot FuzzMovies & TV20.00×
07Wizards of Waverly PlaceMovies & TV20.00×
08MegamindMovies & TV19.54×
09World's Strongest ManSports19.19×
10Female bodybuildingSports18.95×
11Carlo AncelottiSports18.79×
12Woodwind instrumentMusic & Radio17.98×
13The GooniesMovies & TV15.65×
14Fireman SamMovies & TV12.55×
15Fitness and figure competitionSports12.16×
16Fitness FirstSports11.57×
17Sunday BrunchKids & Family7.41×
18High-intensity interval trainingSports6.60×
19GymsharkSports5.58×
20AerobicsSports5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strength athletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strength athletics audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.03×
Quality AwarenessPREMIUM1.93×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strength athletics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Convenience OrientationPREMIUM0.74×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strength athletics have in Germany?

Strength athletics has an estimated audience of 357,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Strength athletics fans?

40.3% of Strength athletics fans are female, 59.7% are male, with an average age of 33.7 years.

03

Which brands do Strength athletics fans like most?

Strength athletics fans show strongest brand affinity for Scooby-Doo (35.88×), Female bodybuilding (18.95×), and Joe Manganiello (48.86×) over the country average.

04

Where do Strength athletics fans live in Germany?

Strength athletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Strength athletics fans also like?

Beyond Strength athletics itself, the audience over-indexes on Female bodybuilding (18.95×), Joe Manganiello (48.86×), Fitness and figure competition (12.16×), and Fitness First (11.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Strength athletics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strength athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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