Strength athletics Audience in Germany
Strength athletics has an estimated audience of 357,691 people in Germany. 40.3% are female, 59.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Progressive rock, Home construction, Unique Gifts, Artistic inspiration.
The average Strength athletics fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Progressive rock, Home construction, with strongest over-indexing on Malayalam (36.76× the country average). Demographically, the Strength athletics audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength athletics fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 33.7 |
| Estimated audience size | 357,691 |
Audience persona
The typical Strength athletics fan in Germany is more male, around 33.7 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,353 | 1.04× |
| Bayern | 66,408 | 1.15× |
| Baden-Württemberg | 56,951 | 1.17× |
| Niedersachsen | 32,036 | 0.92× |
| Hessen | 31,957 | 1.17× |
| Rheinland-Pfalz | 21,013 | 1.17× |
| Sachsen | 17,040 | 0.97× |
| Berlin | 16,415 | 1.03× |
| Schleswig-Holstein | 11,652 | 0.91× |
| Brandenburg | 8,101 | 0.73× |
| Thüringen | 8,067 | 0.89× |
| Hamburg | 7,838 | 0.97× |
| Sachsen-Anhalt | 7,291 | 0.79× |
| Saarland | 6,295 | 1.43× |
| Mecklenburg-Vorpommern | 5,536 | 0.81× |
| Bremen | 2,603 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 36.76× | Politics & Society |
| Progressive rock | 3.53× | Music & Radio |
| Home construction | 1.99× | Home & Garden |
| Unique Gifts | 2.41× | Shopping |
| Artistic inspiration | 1.81× | Arts & Culture |
| Birthday Gifts | 2.32× | Kids & Family |
| JDSU | 4× | Business & Career |
| Pro-Ject | 7.5× | Music & Radio |
| Jane Eyre (1996 film) | 8.72× | Movies & TV |
| Christmas Gift | 1.76× | Kids & Family |
| Natural rubber | 2.06× | Cars & Mobility |
| Graham Greene (actor) | 3.44× | |
| Nurse education | 2× | Kids & Family |
| Bounce (film) | 7.94× | Movies & TV |
| Commercial mortgage | 1.55× | Business & Career |
| Gumbal | 4.22× | Cars & Mobility |
| Tiffany Haddish | 9.07× | Movies & TV |
| Nationality | 1.98× | Politics & Society |
| Pleural effusion | 2.42× | Health |
| Information sensitivity | 3.43× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.26 |
| Pet Ownership | JOY | 1.65 |
| Mindfulness | BALANCE | 1.6 |
| Risk Appetite | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 8.6% |
| Italy | 6.6% |
See Strength athletics audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Strength athletics have in Germany?
Strength athletics has an estimated audience of 357,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Strength athletics fans?
40.3% of Strength athletics fans are female, 59.7% are male, with an average age of 33.7 years.
Which brands do Strength athletics fans like most?
Strength athletics fans show strongest brand affinity for Malayalam (36.76×), Progressive rock (3.53×), and Home construction (1.99×) over the country average.
Where do Strength athletics fans live in Germany?
Strength athletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,353), Bayern (reach 66,408), and Baden-Württemberg (reach 56,951). These three regions account for the largest share of the active audience.
What other brands do Strength athletics fans also like?
Beyond Strength athletics itself, the audience over-indexes on Progressive rock (3.53×), Home construction (1.99×), Unique Gifts (2.41×), and Artistic inspiration (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strength athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.