Rascasse Audience Intelligence

World's Strongest Man Audience in Germany

A data profile of the people who buy, follow and care about World's Strongest Man in Germany — modelled from more than twelve digital signal sources. World's Strongest Man has an estimated audience of 272,892 people in Germany.

#331among TV series in Germany#258among Event in Germany#1496in Sports

The average World's Strongest Man fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eddie Hall, Brian Shaw (strongman), Ronnie Coleman, with strongest over-indexing on Eddie Hall (53.53× the country average).

Demographically, the World's Strongest Man audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World's Strongest Man fan in Germany is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Eddie Hall.

Category: Sports · Type: Event · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World's Strongest Man profile in Germany.

Audience size
273K
in Germany
Gender
15.6%♀
84.4% male
Age
34.2
average years
Country rank
#18589
Event in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World's Strongest Man fans

15.6% are female, 84.4% are male, average age 34.2.

Fig. 02

Gender split

15.6%
Female
84.4%
Male
Demographic split for World's Strongest Man audience in Germany
MetricValue
Female15.6%
Male84.4%
Average age34.2
Estimated audience size272,892
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the World's Strongest Man audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3925%
40-4915%
50+8%
Fig. 04

Worldwide distribution

3.3%

of the worldwide World's Strongest Man audience comes from Germany.

Worldwide audience distribution share by country for World's Strongest Man
CountryShare
United States30.0%
United Kingdom13.6%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World's Strongest Man audience in Germany is strongest.

Fig. 05

Top regions by affinity

World's Strongest Man fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.30×
02Berlin~20K1.24×
03Bayern~50K1.21×
04Baden-Württemberg~40K1.11×
05Rheinland-Pfalz~20K1.11×
06Bremen~2K1.07×
07Nordrhein-Westfalen~60K1.06×
08Hamburg~6K1.03×
09Saarland~3K0.97×
10Niedersachsen~20K0.94×
11Schleswig-Holstein~9K0.94×
12Thüringen~6K0.91×
13Brandenburg~8K0.90×
14Mecklenburg-Vorpommern~5K0.89×
15Sachsen~10K0.87×
16Sachsen-Anhalt~6K0.87×
Fig. 06

Affinity by region

Affinity by region — World's Strongest Man, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World's Strongest Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World's Strongest Man audience
#·InterestCategoryAffinity×
01Brian Shaw (strongman)Sports57.80×
02Eddie HallSports53.53×
03Freestyle wrestlingSports27.33×
04Step aerobicsSports26.93×
05Ronnie ColemanSports19.59×
06Strength athleticsSports19.19×
07Abdominal exerciseSports18.54×
08Plank (exercise)Sports16.67×
09BodyguardMovies & TV13.56×
10Beauty tipsBeauty & Wellness9.84×
11Arnold SchwarzeneggerMovies & TV7.72×
12GymsharkSports6.83×
13Functional trainingSports6.69×
14Energy barFood & Beverages6.11×
15Bodybuilding & FitnessSports5.68×
16Squat (exercise)Sports5.42×
17Fitness and figure competitionSports4.80×
18Crossfit TrainingSports4.71×
19BarbellSports4.36×
20Healthy habitsHealth2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World's Strongest Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World's Strongest Man audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.20×
PatriotismCONSERVATISM1.10×
Urban LifestyleOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World's Strongest Man audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.62×
CreativityOPEN0.67×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World's Strongest Man have in Germany?

World's Strongest Man has an estimated audience of 272,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of World's Strongest Man fans?

15.6% of World's Strongest Man fans are female, 84.4% are male, with an average age of 34.2 years.

03

Which brands do World's Strongest Man fans like most?

World's Strongest Man fans show strongest brand affinity for Eddie Hall (53.53×), Brian Shaw (strongman) (57.8×), and Ronnie Coleman (19.59×) over the country average.

04

Where do World's Strongest Man fans live in Germany?

World's Strongest Man fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do World's Strongest Man fans also like?

Beyond World's Strongest Man itself, the audience over-indexes on Brian Shaw (strongman) (57.8×), Ronnie Coleman (19.59×), Beauty tips (9.84×), and Bodybuilding & Fitness (5.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See World's Strongest Man audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for World's Strongest Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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