World's Strongest Man Audience in Germany
World's Strongest Man has an estimated audience of 273,103 people in Germany. 15.6% are female, 84.4% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eddie Hall, Brian Shaw (strongman), Ronnie Coleman, Beauty tips, Bodybuilding & Fitness.
The average World's Strongest Man fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eddie Hall, Brian Shaw (strongman), Ronnie Coleman, with strongest over-indexing on Eddie Hall (53.53× the country average). Demographically, the World's Strongest Man audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: TV series
Demographics of World's Strongest Man fans
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 34.2 |
| Estimated audience size | 273,103 |
Audience persona
The typical World's Strongest Man fan in Germany is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Eddie Hall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,671 | 1.08× |
| Bayern | 56,891 | 1.3× |
| Baden-Württemberg | 43,410 | 1.16× |
| Hessen | 28,151 | 1.35× |
| Niedersachsen | 25,093 | 0.95× |
| Berlin | 16,298 | 1.33× |
| Rheinland-Pfalz | 15,560 | 1.14× |
| Sachsen | 10,832 | 0.81× |
| Schleswig-Holstein | 8,758 | 0.89× |
| Brandenburg | 6,719 | 0.79× |
| Hamburg | 6,665 | 1.08× |
| Thüringen | 5,742 | 0.83× |
| Sachsen-Anhalt | 4,461 | 0.63× |
| Mecklenburg-Vorpommern | 3,678 | 0.71× |
| Saarland | 2,763 | 0.82× |
| Bremen | 2,631 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eddie Hall | 53.53× | Sports |
| Brian Shaw (strongman) | 57.8× | Sports |
| Ronnie Coleman | 19.59× | Sports |
| Beauty tips | 9.84× | Beauty & Wellness |
| Bodybuilding & Fitness | 5.68× | Sports |
| Arnold Schwarzenegger | 7.72× | Movies & TV |
| Strength athletics | 19.19× | Sports |
| Gymshark | 6.83× | Sports |
| Lulu 黃路梓茵 | 28.72× | Movies & TV |
| Fitness and figure competition | 4.8× | Sports |
| Abdominal exercise | 18.54× | Sports |
| Bodyguard | 13.56× | Movies & TV |
| Freestyle wrestling | 27.33× | Sports |
| Energy bar | 6.11× | Food & Beverages |
| Step aerobics | 26.93× | Sports |
| Plank (exercise) | 16.67× | Sports |
| Squat (exercise) | 5.42× | Sports |
| Crossfit Training | 4.71× | Sports |
| Functional training | 6.69× | Sports |
| Healthy habits | 2.96× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Spirituality | BALANCE | 1.8 |
| Sports Activity | POWER | 1.64 |
| Early Adopter Mentality | POWER | 1.44 |
| Convenience Orientation | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 13.7% |
| India | 7.1% |
See World's Strongest Man audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does World's Strongest Man have in Germany?
World's Strongest Man has an estimated audience of 273,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World's Strongest Man fans?
15.6% of World's Strongest Man fans are female, 84.4% are male, with an average age of 34.2 years.
Which brands do World's Strongest Man fans like most?
World's Strongest Man fans show strongest brand affinity for Eddie Hall (53.53×), Brian Shaw (strongman) (57.8×), and Ronnie Coleman (19.59×) over the country average.
Where do World's Strongest Man fans live in Germany?
World's Strongest Man fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,671), Bayern (reach 56,891), and Baden-Württemberg (reach 43,410). These three regions account for the largest share of the active audience.
What other brands do World's Strongest Man fans also like?
Beyond World's Strongest Man itself, the audience over-indexes on Brian Shaw (strongman) (57.8×), Ronnie Coleman (19.59×), Beauty tips (9.84×), and Bodybuilding & Fitness (5.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World's Strongest Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.