Plank (exercise) Audience in Germany
Plank (exercise) has an estimated audience of 321,239 people in Germany. 50.2% are female, 49.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jillian Michaels (personal trainer), Social shopping, Mytheresa.com, Energy bar, Drop shipping.
The average Plank (exercise) fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jillian Michaels (personal trainer), Social shopping, Mytheresa.com, with strongest over-indexing on Jillian Michaels (personal trainer) (58.19× the country average). Demographically, the Plank (exercise) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Plank (exercise) fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 37.4 |
| Estimated audience size | 321,239 |
Audience persona
The typical Plank (exercise) fan in Germany is balanced, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Jillian Michaels (personal trainer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,572 | 1.05× |
| Bayern | 66,551 | 1.29× |
| Baden-Württemberg | 49,328 | 1.13× |
| Niedersachsen | 30,335 | 0.97× |
| Hessen | 29,592 | 1.21× |
| Rheinland-Pfalz | 16,313 | 1.01× |
| Berlin | 15,739 | 1.1× |
| Sachsen | 14,374 | 0.91× |
| Schleswig-Holstein | 10,835 | 0.94× |
| Brandenburg | 9,402 | 0.94× |
| Hamburg | 7,518 | 1.04× |
| Thüringen | 7,282 | 0.89× |
| Sachsen-Anhalt | 7,223 | 0.87× |
| Mecklenburg-Vorpommern | 4,936 | 0.8× |
| Saarland | 3,730 | 0.95× |
| Bremen | 2,500 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jillian Michaels (personal trainer) | 58.19× | Movies & TV |
| Social shopping | 17.68× | Shopping |
| Mytheresa.com | 20× | Shopping |
| Energy bar | 11.38× | Food & Beverages |
| Drop shipping | 4.78× | Shopping |
| Fitness and figure competition | 6.55× | Sports |
| Female bodybuilding | 7.46× | Sports |
| Fitbit | 10.48× | Technology & Electronics |
| Leg extension | 67.84× | Sports |
| Gymshark | 5.94× | Sports |
| Fitness First | 5.92× | Sports |
| Natural foods | 4.48× | Food & Beverages |
| Scholarship | 9.46× | Kids & Family |
| Ryanair | 2.5× | Travel & Leisure |
| World's Strongest Man | 16.97× | Sports |
| Sports bra | 7.28× | Fashion & Accessoires |
| Group buying | 7.28× | Shopping |
| Radisson Hotels | 20× | Travel & Leisure |
| McFit | 5.32× | Sports |
| Oysho | 5.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.08 |
| Sustainability | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.71 |
| Travelling | THRILL | 1.53 |
| Creativity | OPEN | 1.52 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 6.7% |
| Japan | 5.8% |
See Plank (exercise) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plank (exercise) have in Germany?
Plank (exercise) has an estimated audience of 321,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plank (exercise) fans?
50.2% of Plank (exercise) fans are female, 49.8% are male, with an average age of 37.4 years.
Which brands do Plank (exercise) fans like most?
Plank (exercise) fans show strongest brand affinity for Jillian Michaels (personal trainer) (58.19×), Social shopping (17.68×), and Mytheresa.com (20×) over the country average.
Where do Plank (exercise) fans live in Germany?
Plank (exercise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,572), Bayern (reach 66,551), and Baden-Württemberg (reach 49,328). These three regions account for the largest share of the active audience.
What other brands do Plank (exercise) fans also like?
Beyond Plank (exercise) itself, the audience over-indexes on Social shopping (17.68×), Mytheresa.com (20×), Energy bar (11.38×), and Drop shipping (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plank (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.