Eddie Hall Audience in Germany
Eddie Hall has an estimated audience of 349,596 people in Germany. 13.7% are female, 86.3% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brian Shaw (strongman), Natural World, Transfermarkt, Borussia Dortmund, Mixed martial arts.
The average Eddie Hall fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brian Shaw (strongman), Natural World, Transfermarkt, with strongest over-indexing on Brian Shaw (strongman) (72.18× the country average). Demographically, the Eddie Hall audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Bodybuilding
Demographics of Eddie Hall fans
| Metric | Value |
|---|---|
| Female | 13.7% |
| Male | 86.3% |
| Average age | 36.2 |
| Estimated audience size | 349,596 |
Audience persona
The typical Eddie Hall fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Brian Shaw (strongman).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,311 | 1.12× |
| Bayern | 65,371 | 1.16× |
| Baden-Württemberg | 52,792 | 1.11× |
| Niedersachsen | 34,282 | 1.01× |
| Hessen | 30,250 | 1.14× |
| Rheinland-Pfalz | 17,979 | 1.03× |
| Sachsen | 16,670 | 0.97× |
| Berlin | 15,439 | 0.99× |
| Schleswig-Holstein | 12,327 | 0.98× |
| Brandenburg | 9,788 | 0.9× |
| Hamburg | 8,435 | 1.07× |
| Sachsen-Anhalt | 8,309 | 0.92× |
| Thüringen | 8,151 | 0.91× |
| Mecklenburg-Vorpommern | 5,968 | 0.89× |
| Saarland | 4,182 | 0.97× |
| Bremen | 2,482 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brian Shaw (strongman) | 72.18× | Sports |
| Natural World | 4.11× | Fashion & Accessoires |
| Transfermarkt | 4.38× | Sports |
| Borussia Dortmund | 2.03× | Sports |
| Mixed martial arts | 5.34× | Sports |
| World's Strongest Man | 20× | Sports |
| TikTok | 1.96× | Internet & Social Media |
| Martial arts | 4.12× | Sports |
| 1.82× | Internet & Social Media | |
| YouTube | 1.89× | Movies & TV |
| Arnold Strongman Classic | 30.24× | Sports |
| Soccer | 1.96× | Sports |
| Beauty | 1.69× | Beauty & Wellness |
| Shopping | 1.54× | Shopping |
| FIFA World Cup | 2.02× | Sports |
| Ronnie Coleman | 10.09× | Sports |
| X | 2.19× | Internet & Social Media |
| Automobiles | 1.87× | Cars & Mobility |
| Photography | 1.89× | Arts & Culture |
| Physical fitness | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.08 |
| Spirituality | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.59 |
| Sports Activity | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 13.2% |
| Germany | 4.8% |
See Eddie Hall audiences in other countries
More Bodybuilding audiences in Germany
- Sam Sulek (173,169)
- Martyn Ford (160,239)
- Kai Greene (155,458)
- Rich Piana (136,286)
- Phil Heath (124,637)
Frequently asked questions
How many fans does Eddie Hall have in Germany?
Eddie Hall has an estimated audience of 349,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eddie Hall fans?
13.7% of Eddie Hall fans are female, 86.3% are male, with an average age of 36.2 years.
Which brands do Eddie Hall fans like most?
Eddie Hall fans show strongest brand affinity for Brian Shaw (strongman) (72.18×), Natural World (4.11×), and Transfermarkt (4.38×) over the country average.
Where do Eddie Hall fans live in Germany?
Eddie Hall fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,311), Bayern (reach 65,371), and Baden-Württemberg (reach 52,792). These three regions account for the largest share of the active audience.
What other brands do Eddie Hall fans also like?
Beyond Eddie Hall itself, the audience over-indexes on Natural World (4.11×), Transfermarkt (4.38×), Borussia Dortmund (2.03×), and Mixed martial arts (5.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eddie Hall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.