Rascasse Audience Intelligence

Eddie Hall Audience in Germany

A data profile of the people who buy, follow and care about Eddie Hall in Germany — modelled from more than twelve digital signal sources. Eddie Hall has an estimated audience of 296,167 people in Germany.

#2among Bodybuilding in Germany#3730among Person in Germany#1396in Sports

The average Eddie Hall fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Brian Shaw (strongman), Transfermarkt, dB’s, with strongest over-indexing on Brian Shaw (strongman) (72.18× the country average).

Demographically, the Eddie Hall audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eddie Hall fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Brian Shaw (strongman).

Category: Sports · Type: Person · Subtype: Bodybuilding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eddie Hall profile in Germany.

Audience size
296K
in Germany
Gender
13.7%♀
86.3% male
Age
36.2
average years
Country rank
#17502
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eddie Hall fans

13.7% are female, 86.3% are male, average age 36.2.

Fig. 02

Gender split

13.7%
Female
86.3%
Male
Demographic split for Eddie Hall audience in Germany
MetricValue
Female13.7%
Male86.3%
Average age36.2
Estimated audience size296,167
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Eddie Hall audience in Germany
Age bracketShare%
16-1917%
20-2928%
30-3929%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Eddie Hall audience comes from Germany.

Worldwide audience distribution share by country for Eddie Hall
CountryShare
United States20.5%
United Kingdom16.5%
Poland4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eddie Hall audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eddie Hall fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.12×
02Hessen~30K1.12×
03Nordrhein-Westfalen~80K1.08×
04Baden-Württemberg~50K1.07×
05Hamburg~8K1.05×
06Rheinland-Pfalz~20K1.02×
07Saarland~4K1.01×
08Niedersachsen~30K0.99×
09Sachsen~20K0.98×
10Schleswig-Holstein~10K0.98×
11Berlin~20K0.97×
12Thüringen~9K0.96×
13Sachsen-Anhalt~9K0.95×
14Mecklenburg-Vorpommern~6K0.95×
15Brandenburg~10K0.92×
16Bremen~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Eddie Hall, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eddie Hall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eddie Hall audience
#·InterestCategoryAffinity×
01Brian Shaw (strongman)Sports72.18×
02Arnold Strongman ClassicSports30.24×
03World's Strongest ManSports20.00×
04Ronnie ColemanSports10.09×
05Mixed martial artsSports5.34×
06TransfermarktSports4.38×
07Martial artsSports4.12×
08XInternet & Social Media2.19×
09Borussia DortmundSports2.03×
10FIFA World CupSports2.02×
11TikTokInternet & Social Media1.96×
12SoccerSports1.96×
13YouTubeMovies & TV1.89×
14PhotographyArts & Culture1.89×
15AutomobilesCars & Mobility1.87×
16InstagramInternet & Social Media1.82×
17Physical fitnessSports1.76×
18BeautyBeauty & Wellness1.69×
19dB’sMusic & Radio1.56×
20ShoppingShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eddie Hall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eddie Hall audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
SpiritualityBALANCE1.69×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eddie Hall audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.88×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eddie Hall have in Germany?

Eddie Hall has an estimated audience of 296,167 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eddie Hall fans?

13.7% of Eddie Hall fans are female, 86.3% are male, with an average age of 36.2 years.

03

Which brands do Eddie Hall fans like most?

Eddie Hall fans show strongest brand affinity for Brian Shaw (strongman) (72.18×), Transfermarkt (4.38×), and dB’s (1.56×) over the country average.

04

Where do Eddie Hall fans live in Germany?

Eddie Hall fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Eddie Hall fans also like?

Beyond Eddie Hall itself, the audience over-indexes on Transfermarkt (4.38×), dB’s (1.56×), FIFA World Cup (2.02×), and Mixed martial arts (5.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bodybuilding audiences in Germany

See Eddie Hall audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eddie Hall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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