Rascasse Audience Intelligence

Sit-up Audience in United States

Name: Sit-up — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sit-up in United States — modelled from more than twelve digital signal sources. Sit-up has an estimated audience of 952,524 people in United States.

#8828among Topic in United States #2270in Sports

The average Sit-up fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Rapaport, Mr. Olympia, ArchDaily, with strongest over-indexing on Michael Rapaport (221.28× the country average).

Demographically, the Sit-up audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sit-up fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Michael Rapaport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sit-up profile in United States.

Audience size

953K

in United States

Gender

66.8%♀

33.2% male

Age

38.9

average years

Country rank

#24453

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sit-up fans

66.8% are female, 33.2% are male, average age 38.9.

Fig. 02

Gender split

66.8%

Female

33.2%

Male

Demographic split for Sit-up audience in United States
Metric	Value
Female	66.8%
Male	33.2%
Average age	38.9
Estimated audience size	952,524

Fig. 03

Age distribution

Age distribution of the Sit-up audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		20%
40-49		24%
50+		17%

Fig. 04

Worldwide distribution

23.8%

of the worldwide Sit-up audience comes from United States.

Worldwide audience distribution share by country for Sit-up
Country	Share
United States	23.8%
Iraq	10.9%
United Kingdom	6.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sit-up audience in United States is strongest.

Fig. 05

Top regions by affinity

Sit-up fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	1.33×
02	New York	~70K	1.29×
03	New Jersey	~30K	1.27×
04	Florida	~80K	1.26×
05	Maryland	~20K	1.21×
06	Texas	~100K	1.19×
07	Georgia	~30K	1.15×
08	Massachusetts	~20K	1.15×
09	Hawaii	~5K	1.14×
10	Virginia	~30K	1.13×
11	Illinois	~40K	1.12×
12	Washington	~20K	1.10×
13	North Carolina	~30K	1.09×
14	Connecticut	~10K	1.09×
15	Pennsylvania	~30K	1.06×
16	Arizona	~20K	1.05×
17	South Carolina	~20K	1.05×
18	Nevada	~10K	1.04×
19	Oregon	~10K	1.02×
20	Delaware	~3K	1.02×
21	Indiana	~20K	1.01×
22	Kentucky	~10K	1.01×
23	Alaska	~2K	1.01×
24	Rhode Island	~3K	1.00×
25	Louisiana	~10K	0.99×
26	Minnesota	~10K	0.98×
27	Mississippi	~8K	0.98×
28	New Mexico	~5K	0.98×
29	Vermont	~2K	0.98×
30	Ohio	~30K	0.97×
31	Oklahoma	~10K	0.97×
32	South Dakota	~2K	0.97×
33	North Dakota	~2K	0.97×
34	Tennessee	~20K	0.96×
35	Arkansas	~8K	0.96×
36	Idaho	~5K	0.96×
37	New Hampshire	~4K	0.96×
38	Maine	~3K	0.96×
39	Washington, District of Columbia	~3K	0.96×
40	Utah	~8K	0.95×
41	Nebraska	~5K	0.95×
42	West Virginia	~4K	0.95×
43	Alabama	~10K	0.94×
44	Kansas	~7K	0.94×
45	Montana	~2K	0.94×
46	Michigan	~20K	0.93×
47	Missouri	~10K	0.93×
48	Iowa	~7K	0.92×
49	Colorado	~10K	0.89×
50	Wisconsin	~10K	0.88×

Affinity by region — Sit-up, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sit-up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sit-up audience
#	Interest	Category	×
01	Michael Rapaport	Movies & TV	221.28×
02	ArchDaily	Home & Garden	147.77×
03	Mr. Olympia	Sports	46.38×
04	Hrithik Roshan	Movies & TV	41.07×
05	Blondie (band)	Music & Radio	33.62×
06	American Gods (TV series)	Movies & TV	19.44×
07	Energy bar	Food & Beverages	16.42×
08	Activity tracker	Technology & Electronics	9.03×
09	High-intensity interval training	Sports	8.40×
10	Reese Witherspoon	Movies & TV	6.33×
11	YouTube Music	Internet & Social Media	5.82×
12	City Bank	Business & Career	4.47×
13	First class travel	Travel & Leisure	3.71×
14	Discount stores	Shopping	3.38×
15	Mortgage loans	Business & Career	3.10×
16	Shopping malls	Shopping	3.03×
17	Pinterest	Internet & Social Media	2.60×
18	Organic food	Food & Beverages	2.28×
19	Airbnb	Travel & Leisure	2.16×
20	Furniture	Home & Garden	1.95×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sit-up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sit-up audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.94×
Sports Activity	POWER	1.83×
Convenience Orientation	PREMIUM	1.79×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sit-up audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.82×
Risk Appetite	THRILL	0.85×
Tradition	CONSERVATISM	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sit-up have in United States?

Sit-up has an estimated audience of 952,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Sit-up fans?

66.8% of Sit-up fans are female, 33.2% are male, with an average age of 38.9 years.

Which brands do Sit-up fans like most?

Sit-up fans show strongest brand affinity for Michael Rapaport (221.28×), Mr. Olympia (46.38×), and ArchDaily (147.77×) over the country average.

Where do Sit-up fans live in United States?

Sit-up fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Sit-up fans also like?

Beyond Sit-up itself, the audience over-indexes on Mr. Olympia (46.38×), ArchDaily (147.77×), Blondie (band) (33.62×), and Energy bar (16.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sit-up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sit-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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