Sit-up Audience in United States

Sit-up has an estimated audience of 952,524 people in United States. 66.8% are female, 33.2% are male, average age 38.9. Top brand affinities: Indeed.com, Michael Rapaport, Google Maps, Mr. Olympia, Enterprise Rent-A-Car.

Top brand affinities include Indeed.com, Michael Rapaport, Google Maps, with strongest over-indexing on Indeed.com (8.91× the country average). Demographically, the Sit-up audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Category: Sports · Type: Topic

Demographics of Sit-up fans

Demographic split for Sit-up audience in United States
MetricValue
Female66.8%
Male33.2%
Average age38.9
Estimated audience size952,524

Audience persona

The typical Sit-up fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sit-up audience
BrandAffinityCategory
Indeed.com8.91×Business & Career
Michael Rapaport38.25×Movies & TV
Google Maps7.61×Internet & Social Media
Mr. Olympia28.12×Sports
Enterprise Rent-A-Car10.31×Cars & Mobility
Anna Kendrick19.08×Movies & TV
Hair Cuttery21.74×Beauty & Wellness
Alexandra Daddario13.38×Movies & TV
Apple Store10.16×Shopping
Aaliyah21.69×Music & Radio
Capital One5.04×Business & Career
Idris Elba16.55×Movies & TV
Blondie (band)26.8×Music & Radio
Helen Mirren17.26×Movies & TV
Energy bar13.13×Food & Beverages
Hrithik Roshan34.99×Movies & TV
Richard Gere17×Movies & TV
YouTube Music6.27×Internet & Social Media
Google News6.46×News
StubHub9.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sit-up audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Sports ActivityPOWER1.39
MindfulnessBALANCE1.28
Pet OwnershipJOY1.26
Design AffinityPREMIUM1.22
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Sit-up
CountryShare
United States23.9%
Iraq10.9%
United Kingdom6.3%

See Sit-up audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sit-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.