Sit-up Audience in United States
Sit-up has an estimated audience of 952,524 people in United States. 66.8% are female, 33.2% are male, average age 38.9. Top brand affinities: Home Delivery, Historic site, Product design, Harlow, Fairy godmother.
Top brand affinities include Home Delivery, Historic site, Product design, with strongest over-indexing on Home Delivery (26.8× the country average). Demographically, the Sit-up audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic
Demographics of Sit-up fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 38.9 |
| Estimated audience size | 952,524 |
Audience persona
The typical Sit-up fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Home Delivery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 26.8× | Food & Beverages |
| Historic site | 10.97× | Arts & Culture |
| Product design | 4.71× | Business & Career |
| Harlow | 21.69× | Travel & Leisure |
| Fairy godmother | 12.53× | Literature |
| Mathcore | 12.39× | Music & Radio |
| Urban Outfitters | 2.88× | Shopping |
| UK garage | 6.61× | Music & Radio |
| Elsword | 19.62× | Games |
| TV Fanatic | 12.47× | Movies & TV |
| Vocal harmony | 5.23× | Music & Radio |
| JDSU | 3.28× | Business & Career |
| Queens College, City University of New York | 6.69× | Business & Career |
| Pro-Ject | 3.69× | Music & Radio |
| Governor of Michigan | 6.16× | Politics & Society |
| Malayalam | 8.94× | Politics & Society |
| Goop | 4.39× | Internet & Social Media |
| Hipster | 7.61× | Politics & Society |
| Hardik Pandya | 11.05× | Sports |
| Grinch | 2.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.39 |
| Mindfulness | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.26 |
| Design Affinity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Iraq | 10.9% |
| United Kingdom | 6.3% |
See Sit-up audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sit-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.