Sit-up Audience in United States
Sit-up has an estimated audience of 952,524 people in United States. 66.8% are female, 33.2% are male, average age 38.9. Top brand affinities: Indeed.com, Michael Rapaport, Google Maps, Mr. Olympia, Enterprise Rent-A-Car.
Top brand affinities include Indeed.com, Michael Rapaport, Google Maps, with strongest over-indexing on Indeed.com (8.91× the country average). Demographically, the Sit-up audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic
Demographics of Sit-up fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 38.9 |
| Estimated audience size | 952,524 |
Audience persona
The typical Sit-up fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 8.91× | Business & Career |
| Michael Rapaport | 38.25× | Movies & TV |
| Google Maps | 7.61× | Internet & Social Media |
| Mr. Olympia | 28.12× | Sports |
| Enterprise Rent-A-Car | 10.31× | Cars & Mobility |
| Anna Kendrick | 19.08× | Movies & TV |
| Hair Cuttery | 21.74× | Beauty & Wellness |
| Alexandra Daddario | 13.38× | Movies & TV |
| Apple Store | 10.16× | Shopping |
| Aaliyah | 21.69× | Music & Radio |
| Capital One | 5.04× | Business & Career |
| Idris Elba | 16.55× | Movies & TV |
| Blondie (band) | 26.8× | Music & Radio |
| Helen Mirren | 17.26× | Movies & TV |
| Energy bar | 13.13× | Food & Beverages |
| Hrithik Roshan | 34.99× | Movies & TV |
| Richard Gere | 17× | Movies & TV |
| YouTube Music | 6.27× | Internet & Social Media |
| Google News | 6.46× | News |
| StubHub | 9.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.39 |
| Mindfulness | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.26 |
| Design Affinity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Iraq | 10.9% |
| United Kingdom | 6.3% |
See Sit-up audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sit-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.