Rascasse Audience Intelligence

Dragon Audience in United States

A data profile of the people who buy, follow and care about Dragon in United States — modelled from more than twelve digital signal sources. Dragon has an estimated audience of 7,379,895 people in United States.

#2915among Topic in United States#144in Kids & Family

The average Dragon fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Shirley MacLaine, Michael Caine, with strongest over-indexing on Superman (1.65× the country average).

Demographically, the Dragon audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dragon fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dragon profile in United States.

Audience size
7.4M
in United States
Gender
49.5%♀
50.5% male
Age
37.1
average years
Country rank
#4797
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dragon fans

49.5% are female, 50.5% are male, average age 37.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Dragon audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.1
Estimated audience size7,379,895
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Dragon audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Dragon audience comes from United States.

Worldwide audience distribution share by country for Dragon
CountryShare
United States22.0%
Taiwan7.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dragon audience in United States is strongest.

Fig. 05

Top regions by affinity

Dragon fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.50×
02Utah~100K1.49×
03Arizona~200K1.31×
04Idaho~50K1.28×
05Hawaii~40K1.28×
06New Mexico~50K1.24×
07Wyoming~10K1.20×
08Washington~200K1.19×
09Oklahoma~100K1.18×
10Alabama~100K1.15×
11Oregon~100K1.14×
12Arkansas~70K1.11×
13Kansas~60K1.11×
14Indiana~100K1.08×
15Missouri~100K1.07×
16Texas~700K1.05×
17Montana~20K1.05×
18Colorado~100K1.04×
19West Virginia~40K1.04×
20Kentucky~90K1.00×
21North Dakota~20K1.00×
22Vermont~10K1.00×
23Virginia~200K0.98×
24Maine~30K0.98×
25Nebraska~40K0.97×
26Ohio~200K0.96×
27Mississippi~60K0.96×
28California~800K0.95×
29North Carolina~200K0.95×
30Minnesota~100K0.95×
31Louisiana~90K0.95×
32Nevada~70K0.95×
33Iowa~60K0.95×
34South Dakota~20K0.94×
35Pennsylvania~200K0.93×
36Georgia~200K0.93×
37Michigan~200K0.93×
38Tennessee~100K0.93×
39Florida~500K0.91×
40Maryland~100K0.90×
41Wisconsin~100K0.90×
42New Hampshire~30K0.88×
43South Carolina~100K0.87×
44Massachusetts~100K0.86×
45Illinois~200K0.83×
46New York~300K0.80×
47Rhode Island~20K0.80×
48New Jersey~100K0.76×
49Delaware~10K0.71×
50Connecticut~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Dragon, United States
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dragon audience
#·InterestCategoryAffinity×
01Shirley MacLaineMovies & TV11.18×
02Once upon a timeMovies & TV11.18×
03Wallace and GromitMovies & TV11.18×
04Pan's LabyrinthMovies & TV10.06×
05Saturday Night FeverMovies & TV10.02×
06Michael CaineMovies & TV9.97×
07Josh GadMovies & TV8.55×
08Paul NewmanMovies & TV8.24×
09Evan Rachel WoodMovies & TV7.88×
10EvergladesTravel & Leisure6.29×
11Jeffrey Dean MorganMovies & TV6.02×
12FedEx OfficeBusiness & Career4.98×
13Mel GibsonMovies & TV4.90×
14Demi MooreMovies & TV3.22×
15ArrowMovies & TV3.05×
16Dylan O'BrienMovies & TV2.96×
17Game of ThronesMovies & TV2.20×
18PokémonGames2.12×
19BeetlejuiceMovies & TV1.92×
20SupermanMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dragon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
IndividualismJOY1.30×
ExtroversionTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dragon audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dragon have in United States?

Dragon has an estimated audience of 7,379,895 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dragon fans?

49.5% of Dragon fans are female, 50.5% are male, with an average age of 37.1 years.

03

Which brands do Dragon fans like most?

Dragon fans show strongest brand affinity for Superman (1.65×), Shirley MacLaine (11.18×), and Michael Caine (9.97×) over the country average.

04

Where do Dragon fans live in United States?

Dragon fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dragon fans also like?

Beyond Dragon itself, the audience over-indexes on Shirley MacLaine (11.18×), Michael Caine (9.97×), Once upon a time (11.18×), and Paul Newman (8.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Dragon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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