Dragon Audience in United States

Dragon logo

Dragon has an estimated audience of 7,379,895 people in United States. 49.5% are female, 50.5% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Billy Bob Thornton, Demi Moore, Beetlejuice.

The average Dragon fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Billy Bob Thornton, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dragon audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dragon fans

Demographic split for Dragon audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.1
Estimated audience size7,379,895

Audience persona

The typical Dragon fan in United States is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dragon in United States
RegionReachAffinity
California791,8180.98×
Texas690,7181.09×
Florida479,2510.96×
New York355,0030.86×
Pennsylvania234,9560.95×
Ohio220,6950.97×
North Carolina217,5140.98×
Illinois215,9820.88×
Georgia215,7500.95×
Arizona202,4891.34×
Washington187,8161.27×
Michigan184,4600.96×
Virginia181,4881.01×
New Jersey149,0880.79×
Indiana144,8171.07×
Tennessee142,0180.96×
Massachusetts130,3630.9×
Missouri128,3261.08×
Colorado125,8241.08×
Maryland118,1000.93×
Alabama117,9861.14×
Minnesota104,0640.98×
Oregon100,4941.19×
Wisconsin100,3000.9×
Utah99,1301.5×
Oklahoma96,4181.18×
South Carolina96,0880.87×
Kentucky89,6650.97×
Louisiana86,8200.91×
Nevada68,8830.97×
Arkansas66,8321.1×
Kansas63,8301.1×
Iowa57,5150.95×
Mississippi56,6210.93×
Connecticut47,4360.64×
Idaho45,8421.24×
New Mexico44,1131.19×
Hawaii41,4691.31×
West Virginia34,6081.01×
Nebraska34,6080.94×
Maine25,3400.96×
New Hampshire25,0790.86×
Alaska21,9381.39×
Montana20,2830.99×
Rhode Island17,7810.76×
South Dakota14,4550.85×
North Dakota13,9530.92×
Delaware13,7420.67×
Washington, District of Columbia13,1290.59×
Vermont12,6600.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dragon audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One10.29×Business & Career
Billy Bob Thornton20.36×Movies & TV
Demi Moore19.88×Movies & TV
Beetlejuice10.17×Movies & TV
Google Maps7.14×Internet & Social Media
Diane Keaton10.43×Movies & TV
Charlie Hunnam18×Movies & TV
Patrick Swayze20.89×Movies & TV
Bruce Willis11.65×Movies & TV
Clint Eastwood14.21×Movies & TV
Wattpad16.25×Internet & Social Media
DeviantArt9.87×Internet & Social Media
CarGurus8.12×Cars & Mobility
Blake Lively13.46×Movies & TV
AccuWeather8.86×Home & Garden
Circle K9.61×Shopping
Google News8.03×News
Catherine Zeta-Jones15.12×Movies & TV
Bryce Dallas Howard14.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dragon audience
TraitClusterScore
ExtroversionTHRILL1.49
PatriotismCONSERVATISM1.26
Early Adopter MentalityPOWER1.25
IndividualismJOY1.23
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Dragon
CountryShare
United States22.0%
Taiwan7.4%
United Kingdom5.7%

See Dragon audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dragon have in United States?

Dragon has an estimated audience of 7,379,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Dragon fans?

49.5% of Dragon fans are female, 50.5% are male, with an average age of 37.1 years.

Which brands do Dragon fans like most?

Dragon fans show strongest brand affinity for Finnair (675×), Capital One (10.29×), and Billy Bob Thornton (20.36×) over the country average.

Where do Dragon fans live in United States?

Dragon fans in United States are most concentrated in California (reach 791,818), Texas (reach 690,718), and Florida (reach 479,251). These three regions account for the largest share of the active audience.

What other brands do Dragon fans also like?

Beyond Dragon itself, the audience over-indexes on Capital One (10.29×), Billy Bob Thornton (20.36×), Demi Moore (19.88×), and Beetlejuice (10.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.