Dragon Audience in United States

Dragon logo

Dragon has an estimated audience of 7,379,895 people in United States. 49.5% are female, 50.5% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grace Slick, Goop, Wok, Grinch.

The average Dragon fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grace Slick, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dragon audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dragon fans

Demographic split for Dragon audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.1
Estimated audience size7,379,895

Audience persona

The typical Dragon fan in United States is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dragon in United States
RegionReachAffinity
California791,8180.98×
Texas690,7181.09×
Florida479,2510.96×
New York355,0030.86×
Pennsylvania234,9560.95×
Ohio220,6950.97×
North Carolina217,5140.98×
Illinois215,9820.88×
Georgia215,7500.95×
Arizona202,4891.34×
Washington187,8161.27×
Michigan184,4600.96×
Virginia181,4881.01×
New Jersey149,0880.79×
Indiana144,8171.07×
Tennessee142,0180.96×
Massachusetts130,3630.9×
Missouri128,3261.08×
Colorado125,8241.08×
Maryland118,1000.93×
Alabama117,9861.14×
Minnesota104,0640.98×
Oregon100,4941.19×
Wisconsin100,3000.9×
Utah99,1301.5×
Oklahoma96,4181.18×
South Carolina96,0880.87×
Kentucky89,6650.97×
Louisiana86,8200.91×
Nevada68,8830.97×
Arkansas66,8321.1×
Kansas63,8301.1×
Iowa57,5150.95×
Mississippi56,6210.93×
Connecticut47,4360.64×
Idaho45,8421.24×
New Mexico44,1131.19×
Hawaii41,4691.31×
West Virginia34,6081.01×
Nebraska34,6080.94×
Maine25,3400.96×
New Hampshire25,0790.86×
Alaska21,9381.39×
Montana20,2830.99×
Rhode Island17,7810.76×
South Dakota14,4550.85×
North Dakota13,9530.92×
Delaware13,7420.67×
Washington, District of Columbia13,1290.59×
Vermont12,6600.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dragon audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grace Slick22.37×Music & Radio
Goop9.68×Internet & Social Media
Wok11.64×Food & Beverages
Grinch6.8×Movies & TV
Vocal harmony7.13×Music & Radio
Throne of Glass11.18×Literature
Hibachi11.16×Food & Beverages
headspace11.87×Health
Google Home7.9×Technology & Electronics
Governor of Michigan8.08×Politics & Society
Guitarist (magazine)11.94×Music & Radio
Chromebook5.5×Technology & Electronics
El Paso County, Colorado11.26×Travel & Leisure
Cherish (group)9.4×Music & Radio
Israel1.76×Travel & Leisure
Ira Glass14.41×Music & Radio
La Jolla7.4×Travel & Leisure
College of the Holy Cross11.18×Business & Career
Hemnet9.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dragon audience
TraitClusterScore
ExtroversionTHRILL1.49
PatriotismCONSERVATISM1.26
Early Adopter MentalityPOWER1.25
IndividualismJOY1.23
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Dragon
CountryShare
United States22.0%
Taiwan7.4%
United Kingdom5.7%

See Dragon audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dragon have in United States?

Dragon has an estimated audience of 7,379,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Dragon fans?

49.5% of Dragon fans are female, 50.5% are male, with an average age of 37.1 years.

Which brands do Dragon fans like most?

Dragon fans show strongest brand affinity for Keene, New Hampshire (675×), Grace Slick (22.37×), and Goop (9.68×) over the country average.

Where do Dragon fans live in United States?

Dragon fans in United States are most concentrated in California (reach 791,818), Texas (reach 690,718), and Florida (reach 479,251). These three regions account for the largest share of the active audience.

What other brands do Dragon fans also like?

Beyond Dragon itself, the audience over-indexes on Grace Slick (22.37×), Goop (9.68×), Wok (11.64×), and Grinch (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.