Dragon Audience in Germany
Dragon has an estimated audience of 617,840 people in Germany. 46.5% are female, 53.5% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Goosebumps (film), Goon, Israel, Stradivarius.
The average Dragon fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Goosebumps (film), Goon, with strongest over-indexing on KLIX (AM) (5.88× the country average). Demographically, the Dragon audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Dragon fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 36.6 |
| Estimated audience size | 617,840 |
Audience persona
The typical Dragon fan in Germany is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,703 | 1.07× |
| Bayern | 103,146 | 1.04× |
| Baden-Württemberg | 88,108 | 1.05× |
| Niedersachsen | 63,257 | 1.05× |
| Hessen | 54,443 | 1.16× |
| Rheinland-Pfalz | 31,821 | 1.03× |
| Sachsen | 30,604 | 1.01× |
| Berlin | 28,292 | 1.02× |
| Schleswig-Holstein | 21,325 | 0.96× |
| Brandenburg | 19,326 | 1.01× |
| Thüringen | 15,622 | 0.99× |
| Sachsen-Anhalt | 14,607 | 0.91× |
| Hamburg | 13,089 | 0.94× |
| Mecklenburg-Vorpommern | 10,641 | 0.9× |
| Saarland | 6,462 | 0.85× |
| Bremen | 5,324 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.88× | Music & Radio |
| Goosebumps (film) | 18.8× | Movies & TV |
| Goon | 8.3× | Movies & TV |
| Israel | 2.63× | Travel & Leisure |
| Stradivarius | 1.64× | Shopping |
| Este, Veneto | 2.49× | Travel & Leisure |
| Gov.uk | 5.75× | Politics & Society |
| Grappling | 1.78× | Sports |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Corona (band) | 1.91× | Music & Radio |
| Palestine Polytechnic University | 8.78× | Business & Career |
| Grace Slick | 6.7× | Music & Radio |
| Pot roast | 12.25× | Food & Beverages |
| Home Delivery | 1.79× | Food & Beverages |
| Steampunk | 2.23× | Fashion & Accessoires |
| Preacher (comics) | 3.86× | Literature |
| Glashütte | 2.47× | Travel & Leisure |
| Kodi (software) | 1.63× | Technology & Electronics |
| The Nice Guys | 2.83× | Movies & TV |
| Curcuma | 2.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Community Orientation | OPEN | 1.47 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.23 |
| Spirituality | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Taiwan | 7.4% |
| United Kingdom | 5.7% |
See Dragon audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dragon have in Germany?
Dragon has an estimated audience of 617,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dragon fans?
46.5% of Dragon fans are female, 53.5% are male, with an average age of 36.6 years.
Which brands do Dragon fans like most?
Dragon fans show strongest brand affinity for KLIX (AM) (5.88×), Goosebumps (film) (18.8×), and Goon (8.3×) over the country average.
Where do Dragon fans live in Germany?
Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,703), Bayern (reach 103,146), and Baden-Württemberg (reach 88,108). These three regions account for the largest share of the active audience.
What other brands do Dragon fans also like?
Beyond Dragon itself, the audience over-indexes on Goosebumps (film) (18.8×), Goon (8.3×), Israel (2.63×), and Stradivarius (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.