Dragon Audience in Germany
A data profile of the people who buy, follow and care about Dragon in Germany — modelled from more than twelve digital signal sources. Dragon has an estimated audience of 617,840 people in Germany.
The average Dragon fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michelangelo, Midsomer Murders, Kurt Cobain, with strongest over-indexing on Michelangelo (22.99× the country average).
Demographically, the Dragon audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dragon fan in Germany is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Michelangelo.
At a glance
The key figures that characterise the Dragon profile in Germany.
Search interest · 12-month trend
Demographics of Dragon fans
46.5% are female, 53.5% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 36.6 |
| Estimated audience size | 617,840 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Dragon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.0% |
| Taiwan | 7.4% |
| United Kingdom | 5.7% |
Geography
Where the Dragon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.23× | |
| 02 | Hessen | ~50K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 04 | Bremen | ~6K | 1.05× | |
| 05 | Rheinland-Pfalz | ~30K | 1.04× | |
| 06 | Niedersachsen | ~60K | 1.02× | |
| 07 | Sachsen | ~30K | 1.01× | |
| 08 | Baden-Württemberg | ~80K | 0.99× | |
| 09 | Brandenburg | ~20K | 0.99× | |
| 10 | Bayern | ~100K | 0.98× | |
| 11 | Thüringen | ~20K | 0.96× | |
| 12 | Berlin | ~30K | 0.95× | |
| 13 | Schleswig-Holstein | ~20K | 0.95× | |
| 14 | Hamburg | ~10K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.91× | |
| 16 | Saarland | ~7K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dragon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michelangelo | Arts & Culture | 22.99× | ||
| 02 | China Eastern Airlines | Travel & Leisure | 20.23× | ||
| 03 | Monuments | Music & Radio | 20.00× | ||
| 04 | Sepultura | Music & Radio | 17.09× | ||
| 05 | Midsomer Murders | Movies & TV | 14.02× | ||
| 06 | Ron Perlman | Movies & TV | 13.33× | ||
| 07 | Role-playing | Games | 11.15× | ||
| 08 | Kurt Cobain | Music & Radio | 10.79× | ||
| 09 | Axl Rose | Music & Radio | 10.68× | ||
| 10 | Eskimo Callboy | Music & Radio | 8.12× | ||
| 11 | Smallville | Movies & TV | 7.17× | ||
| 12 | The Hobbit | Movies & TV | 6.79× | ||
| 13 | Public administration | Business & Career | 6.69× | ||
| 14 | Monsters | Movies & TV | 5.68× | ||
| 15 | Hugendubel | Shopping | 3.03× | ||
| 16 | Superman | Movies & TV | 2.38× | ||
| 17 | Internet & Social Media | 2.17× | |||
| 18 | Harry Potter | Movies & TV | 1.75× | ||
| 19 | Nature | Home & Garden | 1.71× | ||
| 20 | Family | Kids & Family | 1.57× |
Personality of the Dragon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Spirituality | BALANCE | 1.64× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× |
Frequently asked questions
How many fans does Dragon have in Germany?
Dragon has an estimated audience of 617,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dragon fans?
46.5% of Dragon fans are female, 53.5% are male, with an average age of 36.6 years.
Which brands do Dragon fans like most?
Dragon fans show strongest brand affinity for Michelangelo (22.99×), Midsomer Murders (14.02×), and Kurt Cobain (10.79×) over the country average.
Where do Dragon fans live in Germany?
Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Dragon fans also like?
Beyond Dragon itself, the audience over-indexes on Midsomer Murders (14.02×), Kurt Cobain (10.79×), Ron Perlman (13.33×), and Hugendubel (3.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dragon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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