Rascasse Audience Intelligence

Jardín Audience in United States

A data profile of the people who buy, follow and care about Jardín in United States — modelled from more than twelve digital signal sources. Jardín has an estimated audience of 1,460,894 people in United States.

#262among City in United States#1517among POI in United States#1384in Travel & Leisure

The average Jardín fan in United States is 43.8 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, Virginia, Texas.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (14.83× the country average).

Demographically, the Jardín audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jardín fan in United States is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jardín profile in United States.

Audience size
1.5M
in United States
Gender
62.7%♀
37.3% male
Age
43.8
average years
Country rank
#18118
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jardín fans

62.7% are female, 37.3% are male, average age 43.8.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Jardín audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.8
Estimated audience size1,460,894
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Jardín audience in United States
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4928%
50+26%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Jardín audience comes from United States.

Worldwide audience distribution share by country for Jardín
CountryShare
Spain29.4%
Mexico28.9%
United States14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jardín audience in United States is strongest.

Fig. 05

Top regions by affinity

Jardín fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K32.35×
02Virginia~100K3.70×
03Texas~100K0.88×
04Illinois~40K0.75×
05Alaska~2K0.73×
06North Dakota~2K0.73×
07Vermont~2K0.72×
08South Dakota~2K0.71×
09California~100K0.68×
10Florida~60K0.64×
11Montana~3K0.64×
12West Virginia~4K0.61×
13Washington, District of Columbia~3K0.59×
14Delaware~2K0.58×
15Maine~3K0.57×
16Rhode Island~3K0.57×
17New Hampshire~3K0.56×
18Hawaii~3K0.55×
19Wisconsin~10K0.54×
20Minnesota~10K0.54×
21New Mexico~4K0.54×
22Idaho~4K0.52×
23New York~40K0.50×
24Nebraska~4K0.50×
25Mississippi~6K0.49×
26Arizona~10K0.47×
27Oregon~8K0.47×
28Arkansas~6K0.46×
29Connecticut~7K0.45×
30Utah~6K0.45×
31Kansas~5K0.45×
32New Jersey~20K0.43×
33Iowa~5K0.43×
34Maryland~10K0.41×
35Colorado~9K0.41×
36Oklahoma~7K0.41×
37Louisiana~8K0.40×
38Washington~10K0.39×
39Tennessee~10K0.39×
40Kentucky~7K0.39×
41Massachusetts~10K0.38×
42South Carolina~8K0.38×
43Alabama~8K0.37×
44Georgia~20K0.36×
45North Carolina~20K0.36×
46Indiana~9K0.35×
47Missouri~8K0.33×
48Pennsylvania~10K0.29×
49Michigan~10K0.28×
50Ohio~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Jardín, United States
0.26×1.00×32.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jardín audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jardín audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports18.35×
02Milwaukee BrewersSports14.83×
03EvergladesTravel & Leisure14.80×
04El PaísNews14.06×
05VolarisTravel & Leisure13.43×
06Pittsburgh PiratesSports11.86×
07BoleroMusic & Radio11.84×
08Saw (franchise)Movies & TV11.59×
09Atlético MadridSports11.12×
10MariachiMusic & Radio10.89×
11San Diego PadresSports9.49×
12Detroit TigersSports8.76×
13Web serverTechnology & Electronics7.55×
14DreamHealth6.39×
15Las VegasTravel & Leisure4.74×
16WhatsAppInternet & Social Media4.16×
17MexicoTravel & Leisure3.77×
18Staples (Canada)Business & Career3.67×
19WalgreensShopping2.81×
20NatureHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jardín audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jardín audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.52×
Need for SecurityCONSERVATISM2.11×
TraditionCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jardín audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.24×
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jardín have in United States?

Jardín has an estimated audience of 1,460,894 people in United States, concentrated in Nevada and Virginia.

02

What is the gender split and age of Jardín fans?

62.7% of Jardín fans are female, 37.3% are male, with an average age of 43.8 years.

03

Which brands do Jardín fans like most?

Jardín fans show strongest brand affinity for Milwaukee Brewers (14.83×), Detroit Tigers (8.76×), and Pittsburgh Pirates (11.86×) over the country average.

04

Where do Jardín fans live in United States?

Jardín fans in United States are most concentrated in Nevada (reach ~500K), Virginia (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jardín fans also like?

Beyond Jardín itself, the audience over-indexes on Detroit Tigers (8.76×), Pittsburgh Pirates (11.86×), Las Vegas (4.74×), and Volaris (13.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jardín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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