Jardín Audience in United States

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Jardín has an estimated audience of 1,460,894 people in United States. 62.7% are female, 37.3% are male, average age 43.8. Top regions: Nevada, Texas, California. Top brand affinities: Nationality, Progressive rock, Kendra Scott, Historic site, Governor of Michigan.

The average Jardín fan in United States is 43.8 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, Texas, California. Top brand affinities include Nationality, Progressive rock, Kendra Scott, with strongest over-indexing on Nationality (9.09× the country average). Demographically, the Jardín audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Jardín fans

Demographic split for Jardín audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.8
Estimated audience size1,460,894

Audience persona

The typical Jardín fan in United States is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Jardín in United States
RegionReachAffinity
Nevada474,33333.57×
Texas117,7010.94×
California112,5390.7×
Virginia85,2252.39×
Florida65,1240.66×
New York40,5200.5×
Illinois30,2950.62×
New Jersey15,0180.4×
Georgia14,5550.32×
North Carolina13,7990.31×
Arizona12,9520.43×
Wisconsin12,2680.56×
Pennsylvania11,4550.23×
Minnesota10,9740.52×
Washington10,5710.36×
Massachusetts9,6340.33×
Tennessee9,4400.32×
Maryland9,0360.36×
Colorado8,2300.36×
Ohio8,1390.18×
Michigan7,7530.2×
Indiana6,8180.26×
Oregon6,3400.38×
South Carolina5,7380.26×
Connecticut4,9950.34×
Utah4,7210.36×
Louisiana4,6630.25×
Missouri4,4780.19×
Alabama4,2550.21×
Kentucky3,7770.21×
Oklahoma3,4920.22×
Kansas3,1480.27×
New Mexico2,8940.4×
Arkansas2,5380.21×
Mississippi2,2310.19×
Iowa2,2040.18×
Washington, District of Columbia2,1660.49×
Nebraska1,9480.27×
Idaho1,5680.21×
Rhode Island1,3240.28×
Hawaii1,2560.2×
Delaware9680.24×
New Hampshire9550.17×
Maine9380.18×
West Virginia8630.13×
Montana8010.2×
Alaska5230.17×
Vermont5130.2×
South Dakota4970.15×
North Dakota3830.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jardín audience
BrandAffinityCategory
Nationality9.09×Politics & Society
Progressive rock7.79×Music & Radio
Kendra Scott6.77×Fashion & Accessoires
Historic site8.88×Arts & Culture
Governor of Michigan13.84×Politics & Society
jordy nelson23.75×Sports
Hibachi10.68×Food & Beverages
Fairy godmother9.57×Literature
Hipster11.79×Politics & Society
Grinch4.21×Movies & TV
Lahaina, Hawaii18.28×Travel & Leisure
JTV (Indonesia)5.25×
Cherish (group)10.44×Music & Radio
Personality5.63×Business & Career
Vocal harmony4.19×Music & Radio
Google Home5.74×Technology & Electronics
National Paralympic Committee19.96×Sports
Homie12.46×Politics & Society
Mad About You10.33×Movies & TV
Goop4.37×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jardín audience
TraitClusterScore
SpiritualityBALANCE2.63
Need for SecurityCONSERVATISM1.29
Social Media UsageJOY1.25
Price SensitivityPREMIUM1.12
MindfulnessBALANCE1.1
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Jardín
CountryShare
Spain29.5%
Mexico28.9%
United States14.7%

See Jardín audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Jardín have in United States?

Jardín has an estimated audience of 1,460,894 people in United States, concentrated in Nevada and Texas.

What is the gender split and age of Jardín fans?

62.7% of Jardín fans are female, 37.3% are male, with an average age of 43.8 years.

Which brands do Jardín fans like most?

Jardín fans show strongest brand affinity for Nationality (9.09×), Progressive rock (7.79×), and Kendra Scott (6.77×) over the country average.

Where do Jardín fans live in United States?

Jardín fans in United States are most concentrated in Nevada (reach 474,333), Texas (reach 117,701), and California (reach 112,539). These three regions account for the largest share of the active audience.

What other brands do Jardín fans also like?

Beyond Jardín itself, the audience over-indexes on Progressive rock (7.79×), Kendra Scott (6.77×), Historic site (8.88×), and Governor of Michigan (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jardín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.