Jardín Audience in United States

Jardín has an estimated audience of 1,460,894 people in United States. 62.7% are female, 37.3% are male, average age 43.8. Top regions: Nevada, Texas, California. Top brand affinities: Nationality, Progressive rock, Kendra Scott, Historic site, Governor of Michigan.
The average Jardín fan in United States is 43.8 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, Texas, California. Top brand affinities include Nationality, Progressive rock, Kendra Scott, with strongest over-indexing on Nationality (9.09× the country average). Demographically, the Jardín audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Jardín fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.8 |
| Estimated audience size | 1,460,894 |
Audience persona
The typical Jardín fan in United States is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nevada | 474,333 | 33.57× |
| Texas | 117,701 | 0.94× |
| California | 112,539 | 0.7× |
| Virginia | 85,225 | 2.39× |
| Florida | 65,124 | 0.66× |
| New York | 40,520 | 0.5× |
| Illinois | 30,295 | 0.62× |
| New Jersey | 15,018 | 0.4× |
| Georgia | 14,555 | 0.32× |
| North Carolina | 13,799 | 0.31× |
| Arizona | 12,952 | 0.43× |
| Wisconsin | 12,268 | 0.56× |
| Pennsylvania | 11,455 | 0.23× |
| Minnesota | 10,974 | 0.52× |
| Washington | 10,571 | 0.36× |
| Massachusetts | 9,634 | 0.33× |
| Tennessee | 9,440 | 0.32× |
| Maryland | 9,036 | 0.36× |
| Colorado | 8,230 | 0.36× |
| Ohio | 8,139 | 0.18× |
| Michigan | 7,753 | 0.2× |
| Indiana | 6,818 | 0.26× |
| Oregon | 6,340 | 0.38× |
| South Carolina | 5,738 | 0.26× |
| Connecticut | 4,995 | 0.34× |
| Utah | 4,721 | 0.36× |
| Louisiana | 4,663 | 0.25× |
| Missouri | 4,478 | 0.19× |
| Alabama | 4,255 | 0.21× |
| Kentucky | 3,777 | 0.21× |
| Oklahoma | 3,492 | 0.22× |
| Kansas | 3,148 | 0.27× |
| New Mexico | 2,894 | 0.4× |
| Arkansas | 2,538 | 0.21× |
| Mississippi | 2,231 | 0.19× |
| Iowa | 2,204 | 0.18× |
| Washington, District of Columbia | 2,166 | 0.49× |
| Nebraska | 1,948 | 0.27× |
| Idaho | 1,568 | 0.21× |
| Rhode Island | 1,324 | 0.28× |
| Hawaii | 1,256 | 0.2× |
| Delaware | 968 | 0.24× |
| New Hampshire | 955 | 0.17× |
| Maine | 938 | 0.18× |
| West Virginia | 863 | 0.13× |
| Montana | 801 | 0.2× |
| Alaska | 523 | 0.17× |
| Vermont | 513 | 0.2× |
| South Dakota | 497 | 0.15× |
| North Dakota | 383 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 9.09× | Politics & Society |
| Progressive rock | 7.79× | Music & Radio |
| Kendra Scott | 6.77× | Fashion & Accessoires |
| Historic site | 8.88× | Arts & Culture |
| Governor of Michigan | 13.84× | Politics & Society |
| jordy nelson | 23.75× | Sports |
| Hibachi | 10.68× | Food & Beverages |
| Fairy godmother | 9.57× | Literature |
| Hipster | 11.79× | Politics & Society |
| Grinch | 4.21× | Movies & TV |
| Lahaina, Hawaii | 18.28× | Travel & Leisure |
| JTV (Indonesia) | 5.25× | |
| Cherish (group) | 10.44× | Music & Radio |
| Personality | 5.63× | Business & Career |
| Vocal harmony | 4.19× | Music & Radio |
| Google Home | 5.74× | Technology & Electronics |
| National Paralympic Committee | 19.96× | Sports |
| Homie | 12.46× | Politics & Society |
| Mad About You | 10.33× | Movies & TV |
| Goop | 4.37× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.63 |
| Need for Security | CONSERVATISM | 1.29 |
| Social Media Usage | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.12 |
| Mindfulness | BALANCE | 1.1 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 29.5% |
| Mexico | 28.9% |
| United States | 14.7% |
See Jardín audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Jardín have in United States?
Jardín has an estimated audience of 1,460,894 people in United States, concentrated in Nevada and Texas.
What is the gender split and age of Jardín fans?
62.7% of Jardín fans are female, 37.3% are male, with an average age of 43.8 years.
Which brands do Jardín fans like most?
Jardín fans show strongest brand affinity for Nationality (9.09×), Progressive rock (7.79×), and Kendra Scott (6.77×) over the country average.
Where do Jardín fans live in United States?
Jardín fans in United States are most concentrated in Nevada (reach 474,333), Texas (reach 117,701), and California (reach 112,539). These three regions account for the largest share of the active audience.
What other brands do Jardín fans also like?
Beyond Jardín itself, the audience over-indexes on Progressive rock (7.79×), Kendra Scott (6.77×), Historic site (8.88×), and Governor of Michigan (13.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jardín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.