A data profile of the people who buy, follow and care about Jardín in Spain — modelled from more than twelve digital signal sources. Jardín has an estimated audience of 2,936,163 people in Spain.
Jardín has an estimated audience of 2,936,163 people in Spain. 65.2% are female, 34.8% are male, average age 50.0. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Satire, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (3.13× the country average).
Demographically, the Jardín audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Jardín fan in Spain is more female, around 50.0 years old, with strong Quality Awareness tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Jardín profile in Spain.
65.2% are female, 34.8% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 50.0 |
| Estimated audience size | 2,936,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 7% | |
| 30-39 | 17% | |
| 40-49 | 30% | |
| 50+ | 45% |
of the worldwide Jardín audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 29.4% |
| Mexico | 28.9% |
| United States | 14.6% |
The strongest cross-interests of the Jardín audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.68× | ||
| 02 | Refrigerator | Home & Garden | 4.28× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.89× | ||
| 04 | Efficient energy use | Technology & Electronics | 3.37× | ||
| 05 | Internet & Social Media | 3.22× | |||
| 06 | Iberia (airline) | Travel & Leisure | 3.13× | ||
| 07 | Sustainable energy | Home & Garden | 3.08× | ||
| 08 | Volunteering | Politics & Society | 3.03× | ||
| 09 | Renewable energy | Business & Career | 2.95× | ||
| 10 | Mango | Shopping | 2.74× | ||
| 11 | Distilled beverage | Food & Beverages | 2.72× | ||
| 12 | Travel website | Travel & Leisure | 2.46× | ||
| 13 | Aldi | Shopping | 2.35× | ||
| 14 | Julio Iglesias | Music & Radio | 2.32× | ||
| 15 | MSN | News | 2.28× | ||
| 16 | IBEX 35 | Business & Career | 2.00× | ||
| 17 | Caixabank | Business & Career | 1.95× | ||
| 18 | Kitchen | Home & Garden | 1.76× | ||
| 19 | Nature | Home & Garden | 1.68× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Community Orientation | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Risk Appetite | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jardín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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