Paranormal Activity (film series) Audience in United States

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Paranormal Activity (film series) has an estimated audience of 976,349 people in United States. 46.3% are female, 53.7% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Fiberglass, The Strangers (2008 film), Christina Ricci, Bates Motel (TV series).

The average Paranormal Activity (film series) fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Fiberglass, The Strangers (2008 film), with strongest over-indexing on Beetlejuice (53.86× the country average). Demographically, the Paranormal Activity (film series) audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Paranormal Activity (film series) fans

Demographic split for Paranormal Activity (film series) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age35.5
Estimated audience size976,349

Audience persona

The typical Paranormal Activity (film series) fan in United States is balanced, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Paranormal Activity (film series) in United States
RegionReachAffinity
California142,8851.33×
Texas115,5591.38×
Florida56,5990.86×
New York45,7330.84×
Illinois36,8631.13×
Georgia30,5771.02×
Pennsylvania30,2240.92×
Ohio29,1960.97×
North Carolina28,5930.97×
Arizona28,0681.41×
Michigan24,5200.96×
Washington22,0681.13×
Virginia21,6460.91×
New Jersey20,3540.82×
Indiana19,7551.11×
Tennessee19,2390.98×
Missouri18,3621.17×
Colorado18,0161.17×
Massachusetts14,5780.76×
Oklahoma14,4661.33×
Wisconsin14,1370.96×
Maryland14,0230.84×
Alabama13,1670.97×
Kentucky13,1441.07×
Minnesota12,9570.93×
South Carolina12,7720.87×
Oregon12,7031.14×
Nevada11,8271.25×
Louisiana11,5020.91×
Utah10,3031.18×
Arkansas9,1451.14×
Kansas8,6731.13×
Iowa7,9900.99×
Connecticut7,7820.79×
Mississippi7,0300.87×
New Mexico6,6101.35×
Idaho5,4581.11×
Nebraska5,1381.05×
West Virginia4,4290.97×
New Hampshire3,0820.8×
Maine2,9360.84×
Hawaii2,9030.69×
Montana2,8261.04×
Alaska2,7281.31×
Rhode Island2,4140.78×
South Dakota2,1900.97×
Delaware2,0880.78×
North Dakota1,8340.91×
Washington, District of Columbia1,7820.61×
Wyoming1,3710.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paranormal Activity (film series) audience
BrandAffinityCategory
Beetlejuice53.86×Movies & TV
Fiberglass90.5×Technology & Electronics
The Strangers (2008 film)153.36×Movies & TV
Christina Ricci67.68×Movies & TV
Bates Motel (TV series)92.16×Movies & TV
10 Cloverfield Lane114.16×Movies & TV
Twin Peaks27.4×Movies & TV
Elijah Wood53.05×Movies & TV
Diane Keaton16.78×Movies & TV
Panic Room122.78×Movies & TV
Sophie Marceau89.5×Movies & TV
Suspiria92.86×Movies & TV
Charlie Hunnam24.38×Movies & TV
Fight Club37.45×Movies & TV
Kung Fu Hustle77.24×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.42×Movies & TV
Creepypasta39.7×Literature
Oblivion (2013 film)45.58×Movies & TV
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paranormal Activity (film series) audience
TraitClusterScore
TraditionCONSERVATISM1.82
Risk AppetiteTHRILL1.59
ExtroversionTHRILL1.49
LGBTQ+ IdentityOPEN1.37
Social Media UsageJOY1.32
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Paranormal Activity (film series)
CountryShare
United States36.7%
United Kingdom8.7%
India6.9%

See Paranormal Activity (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Paranormal Activity (film series) have in United States?

Paranormal Activity (film series) has an estimated audience of 976,349 people in United States, concentrated in California and Texas.

What is the gender split and age of Paranormal Activity (film series) fans?

46.3% of Paranormal Activity (film series) fans are female, 53.7% are male, with an average age of 35.5 years.

Which brands do Paranormal Activity (film series) fans like most?

Paranormal Activity (film series) fans show strongest brand affinity for Beetlejuice (53.86×), Fiberglass (90.5×), and The Strangers (2008 film) (153.36×) over the country average.

Where do Paranormal Activity (film series) fans live in United States?

Paranormal Activity (film series) fans in United States are most concentrated in California (reach 142,885), Texas (reach 115,559), and Florida (reach 56,599). These three regions account for the largest share of the active audience.

What other brands do Paranormal Activity (film series) fans also like?

Beyond Paranormal Activity (film series) itself, the audience over-indexes on Fiberglass (90.5×), The Strangers (2008 film) (153.36×), Christina Ricci (67.68×), and Bates Motel (TV series) (92.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal Activity (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.