Rascasse Audience Intelligence

Paranormal Activity (film series) Audience in United States

A data profile of the people who buy, follow and care about Paranormal Activity (film series) in United States — modelled from more than twelve digital signal sources. Paranormal Activity (film series) has an estimated audience of 1,018,059 people in United States.

#1823among Movie / TV Show / Series in United States#4248in Movies & TV

The average Paranormal Activity (film series) fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fiberglass, The Strangers (2008 film), Bates Motel (TV series), with strongest over-indexing on Fiberglass (98.24× the country average).

Demographically, the Paranormal Activity (film series) audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paranormal Activity (film series) fan in United States is balanced, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Fiberglass.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paranormal Activity (film series) profile in United States.

Audience size
1M
in United States
Gender
46.3%♀
53.7% male
Age
35.5
average years
Country rank
#23393
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paranormal Activity (film series) viewers

46.3% are female, 53.7% are male, average age 35.5.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Paranormal Activity (film series) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age35.5
Estimated audience size1,018,059
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Paranormal Activity (film series) audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3923%
40-4916%
50+11%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Paranormal Activity (film series) audience comes from United States.

Worldwide audience distribution share by country for Paranormal Activity (film series)
CountryShare
United States36.6%
United Kingdom9.0%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paranormal Activity (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Paranormal Activity (film series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K1.41×
02Arizona~30K1.38×
03Alaska~3K1.37×
04California~100K1.32×
05Oklahoma~10K1.32×
06Texas~100K1.29×
07Nevada~10K1.23×
08Utah~10K1.16×
09Arkansas~9K1.14×
10Missouri~20K1.13×
11Idaho~5K1.12×
12Colorado~20K1.11×
13Oregon~10K1.11×
14Kansas~8K1.10×
15Illinois~40K1.09×
16Indiana~20K1.08×
17Washington~20K1.07×
18Kentucky~10K1.07×
19Nebraska~5K1.06×
20Montana~3K1.06×
21South Dakota~2K1.04×
22West Virginia~5K1.03×
23Iowa~8K1.01×
24North Dakota~2K1.01×
25Wyoming~1K1.00×
26Georgia~30K0.98×
27Alabama~10K0.97×
28Tennessee~20K0.96×
29Ohio~30K0.95×
30Wisconsin~10K0.95×
31Michigan~20K0.94×
32North Carolina~30K0.93×
33Minnesota~10K0.91×
34Louisiana~10K0.91×
35Virginia~20K0.89×
36Mississippi~7K0.89×
37Pennsylvania~30K0.88×
38Maine~3K0.87×
39Maryland~10K0.86×
40South Carolina~10K0.85×
41New Hampshire~3K0.84×
42Rhode Island~3K0.83×
43Delaware~2K0.83×
44Florida~50K0.82×
45New York~40K0.82×
46New Jersey~20K0.80×
47Connecticut~8K0.79×
48Massachusetts~10K0.77×
49Hawaii~3K0.72×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Paranormal Activity (film series), United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paranormal Activity (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paranormal Activity (film series) audience
#·InterestCategoryAffinity×
01The Strangers (2008 film)Movies & TV118.34×
02Panic RoomMovies & TV104.44×
03FiberglassTechnology & Electronics98.24×
04SuspiriaMovies & TV87.02×
05Bates Motel (TV series)Movies & TV86.77×
0610 Cloverfield LaneMovies & TV83.15×
07Kung Fu HustleMovies & TV70.88×
08Sophie MarceauMovies & TV59.12×
09Crimson PeakMovies & TV53.34×
10Elijah WoodMovies & TV47.07×
11Oblivion (2013 film)Movies & TV36.58×
12CreepypastaLiterature32.96×
13Single track (mountain biking)Sports32.08×
14The X-FilesMovies & TV26.17×
15A Quiet PlaceMovies & TV24.02×
16Obsessed (2009 film)Movies & TV20.00×
1724 (TV series)Movies & TV20.00×
18Michelle MonaghanMovies & TV20.00×
19Christina RicciMovies & TV13.85×
20BeetlejuiceMovies & TV9.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paranormal Activity (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paranormal Activity (film series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
TraditionCONSERVATISM1.47×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paranormal Activity (film series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paranormal Activity (film series) have in United States?

Paranormal Activity (film series) has an estimated audience of 1,018,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paranormal Activity (film series) viewers?

46.3% of Paranormal Activity (film series) fans are female, 53.7% are male, with an average age of 35.5 years.

03

Which brands do Paranormal Activity (film series) fans like most?

Paranormal Activity (film series) fans show strongest brand affinity for Fiberglass (98.24×), The Strangers (2008 film) (118.34×), and Bates Motel (TV series) (86.77×) over the country average.

04

Where do Paranormal Activity (film series) fans live in United States?

Paranormal Activity (film series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paranormal Activity (film series) fans also like?

Beyond Paranormal Activity (film series) itself, the audience over-indexes on The Strangers (2008 film) (118.34×), Bates Motel (TV series) (86.77×), Elijah Wood (47.07×), and Obsessed (2009 film) (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal Activity (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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