Rascasse Audience Intelligence

Vuelta a España Audience in United States

A data profile of the people who buy, follow and care about Vuelta a España in United States — modelled from more than twelve digital signal sources. Vuelta a España has an estimated audience of 60,413 people in United States.

#70among Cycling in United States#1492among Event in United States#10592in Sports

The average Vuelta a España fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Warm Bodies (film), Ineos Grenadiers, Critérium du Dauphiné, with strongest over-indexing on Warm Bodies (film) (296.7× the country average).

Demographically, the Vuelta a España audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vuelta a España fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Warm Bodies (film).

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Vuelta a España profile in United States.

Audience size
60K
in United States
Gender
27.0%♀
73.0% male
Age
39.3
average years
Country rank
#93598
Event in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vuelta a España fans

27.0% are female, 73.0% are male, average age 39.3.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Vuelta a España audience in United States
MetricValue
Female27.0%
Male73.0%
Average age39.3
Estimated audience size60,413
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Vuelta a España audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Vuelta a España audience comes from United States.

Worldwide audience distribution share by country for Vuelta a España
CountryShare
Italy27.3%
France20.4%
Germany19.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vuelta a España audience in United States is strongest.

Fig. 05

Top regions by affinity

Vuelta a España fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.86×
02Vermont<1K1.86×
03Colorado~2K1.80×
04Wyoming<1K1.53×
05Alaska<1K1.38×
06Maine<1K1.37×
07New Hampshire<1K1.24×
08Montana<1K1.23×
09Oregon<1K1.19×
10Massachusetts~1K1.18×
11Connecticut<1K1.16×
12Rhode Island<1K1.16×
13Utah<1K1.11×
14Idaho<1K1.08×
15South Dakota<1K1.08×
16New Jersey~2K1.05×
17Delaware<1K1.02×
18New Mexico<1K1.00×
19Hawaii<1K1.00×
20Washington~1K0.99×
21New York~3K0.98×
22Maryland<1K0.96×
23West Virginia<1K0.93×
24Nebraska<1K0.92×
25Virginia~1K0.91×
26Wisconsin<1K0.91×
27Minnesota<1K0.89×
28Arkansas<1K0.89×
29Florida~4K0.88×
30California~6K0.87×
31Mississippi<1K0.87×
32Kansas<1K0.85×
33Iowa<1K0.84×
34Kentucky<1K0.81×
35Oklahoma<1K0.81×
36Nevada<1K0.81×
37Alabama<1K0.80×
38Indiana<1K0.78×
39Missouri<1K0.78×
40Louisiana<1K0.78×
41South Carolina<1K0.77×
42North Carolina~1K0.75×
43Pennsylvania~1K0.73×
44Tennessee<1K0.72×
45Illinois~1K0.71×
46Michigan~1K0.71×
47Ohio~1K0.68×
48Arizona<1K0.68×
49Georgia~1K0.67×
50Texas~3K0.55×
Fig. 06

Affinity by region

Affinity by region — Vuelta a España, United States
0.55×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vuelta a España audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vuelta a España audience
#·InterestCategoryAffinity×
01Critérium du DauphinéSports363.06×
02Liège–Bastogne–LiègeSports304.45×
03Warm Bodies (film)Movies & TV296.70×
04UCI Road World ChampionshipsSports285.27×
05Miguel IndurainSports269.18×
06Tour of FlandersSports206.62×
07Tour Down UnderSports204.04×
08Amstel Gold RaceSports201.85×
09Paris–RoubaixSports195.69×
10UCI Cyclo-cross World CupSports151.36×
11Team SkySports146.37×
12Wout Van AertSports128.74×
13Tadej PogačarSports122.43×
14Mathieu Van der PoelSports122.11×
15Ineos GrenadiersSports95.41×
16CateyeCars & Mobility68.92×
17Union Cycliste InternationaleSports44.67×
18Cyclo-crossSports43.52×
19Bicycle touringSports35.70×
20Downhill mountain bikingSports27.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vuelta a España audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vuelta a España audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Need for SecurityCONSERVATISM2.02×
Sports ActivityPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vuelta a España audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.11×
Healthy LifestyleBALANCE1.20×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vuelta a España have in United States?

Vuelta a España has an estimated audience of 60,413 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Vuelta a España fans?

27.0% of Vuelta a España fans are female, 73.0% are male, with an average age of 39.3 years.

03

Which brands do Vuelta a España fans like most?

Vuelta a España fans show strongest brand affinity for Warm Bodies (film) (296.7×), Ineos Grenadiers (95.41×), and Critérium du Dauphiné (363.06×) over the country average.

04

Where do Vuelta a España fans live in United States?

Vuelta a España fans in United States are most concentrated in California (reach ~6K), Florida (reach ~4K), and New York (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Vuelta a España fans also like?

Beyond Vuelta a España itself, the audience over-indexes on Ineos Grenadiers (95.41×), Critérium du Dauphiné (363.06×), UCI Road World Championships (285.27×), and Tour of Flanders (206.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vuelta a España audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vuelta a España. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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