RPM (Brazilian band) Audience in United States

RPM (Brazilian band) logo

RPM (Brazilian band) has an estimated audience of 745,507 people in United States. 31.4% are female, 68.6% are male, average age 35.2. Top regions: New York, California, Texas. Top brand affinities: La Opinión, Wow! Wow! Wubbzy!, The Devil's Rejects, Tezz, Hipster.

The average RPM (Brazilian band) fan in United States is 35.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include La Opinión, Wow! Wow! Wubbzy!, The Devil's Rejects, with strongest over-indexing on La Opinión (20× the country average). Demographically, the RPM (Brazilian band) audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of RPM (Brazilian band) fans

Demographic split for RPM (Brazilian band) audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.2
Estimated audience size745,507

Audience persona

The typical RPM (Brazilian band) fan in United States is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for RPM (Brazilian band) in United States
RegionReachAffinity
New York97,8062.35×
California79,1960.97×
Texas78,9861.23×
Illinois54,4112.19×
Florida44,1470.87×
New Jersey32,1321.69×
Michigan31,9061.64×
Georgia24,4571.06×
Virginia23,8591.31×
Maryland23,1111.8×
Connecticut18,8882.53×
North Carolina18,4060.82×
Ohio16,9480.74×
Pennsylvania16,7470.67×
Arizona12,4010.81×
Washington11,7070.78×
Washington, District of Columbia11,2305.01×
Indiana11,1920.82×
Massachusetts10,9430.75×
Nevada10,6511.48×
Tennessee10,1150.68×
Alabama8,8210.85×
Colorado8,6480.74×
Wisconsin8,5500.76×
South Carolina7,7810.69×
Missouri7,6080.63×
Minnesota6,8130.64×
Louisiana6,3850.66×
Oklahoma6,1400.74×
Oregon6,0560.71×
Iowa5,7660.94×
Kentucky5,7640.62×
Arkansas5,6120.91×
Utah4,5070.68×
New Mexico3,9261.05×
Kansas3,7090.63×
Mississippi3,5090.57×
West Virginia3,3420.96×
Idaho2,6250.7×
Nebraska2,2400.6×
Hawaii1,9260.6×
New Hampshire1,8760.64×
Alaska1,7611.1×
South Dakota1,2730.74×
Delaware1,2380.6×
Maine1,2210.46×
Montana1,1490.56×
Rhode Island1,1360.48×
North Dakota8340.54×
Vermont7380.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RPM (Brazilian band) audience
BrandAffinityCategory
La Opinión20×News
Wow! Wow! Wubbzy!18.21×Movies & TV
The Devil's Rejects20×Movies & TV
Tezz13.78×Movies & TV
Hipster13.19×Politics & Society
MK5.21×Music & Radio
Elsword19.08×Games
Academy Award for Best Original Score20×Movies & TV
Home construction1.53×Home & Garden
Arrietty14.06×Movies & TV
Goose (band)5.69×Pets & Animals
Title Nine9.41×Fashion & Accessoires
Minnesota1.53×Travel & Leisure
Israel1.84×Travel & Leisure
The Streets20×Music & Radio
Hog Hunting2.76×Sports
Iyanla Vanzant11.44×Business & Career
Vocal harmony3.1×Music & Radio
Equinix9.48×Business & Career
Hammock camping4.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RPM (Brazilian band) audience
TraitClusterScore
Risk AppetiteTHRILL1.61
Family OrientationCONSERVATISM1.53
Luxury OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.41
Quality AwarenessPREMIUM1.32
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for RPM (Brazilian band)
CountryShare
United States26.2%
Japan18.1%
Brazil13.9%

See RPM (Brazilian band) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does RPM (Brazilian band) have in United States?

RPM (Brazilian band) has an estimated audience of 745,507 people in United States, concentrated in New York and California.

What is the gender split and age of RPM (Brazilian band) fans?

31.4% of RPM (Brazilian band) fans are female, 68.6% are male, with an average age of 35.2 years.

Which brands do RPM (Brazilian band) fans like most?

RPM (Brazilian band) fans show strongest brand affinity for La Opinión (20×), Wow! Wow! Wubbzy! (18.21×), and The Devil's Rejects (20×) over the country average.

Where do RPM (Brazilian band) fans live in United States?

RPM (Brazilian band) fans in United States are most concentrated in New York (reach 97,806), California (reach 79,196), and Texas (reach 78,986). These three regions account for the largest share of the active audience.

What other brands do RPM (Brazilian band) fans also like?

Beyond RPM (Brazilian band) itself, the audience over-indexes on Wow! Wow! Wubbzy! (18.21×), The Devil's Rejects (20×), Tezz (13.78×), and Hipster (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RPM (Brazilian band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.