A data profile of the people who buy, follow and care about History in Belgium — modelled from more than twelve digital signal sources. History has an estimated audience of 3,115,901 people in Belgium.
The average History fan in Belgium is 45.7 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Canada, Psychology, Kinepolis, with strongest over-indexing on Canada (1.64× the country average).
Demographically, the History audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical History fan in Belgium is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the History profile in Belgium.
54.2% are female, 45.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 45.7 |
| Estimated audience size | 3,115,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide History audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
Where the History audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~400K | 1.61× | |
| 02 | East Flanders | ~500K | 1.48× | |
| 03 | Antwerp | ~500K | 1.43× | |
| 04 | West Flanders | ~400K | 1.39× | |
| 05 | Limburg | ~200K | 1.17× | |
| 06 | Brussels | ~300K | 1.16× | |
| 07 | Luxembourg | ~60K | 0.70× | |
| 08 | Walloon Brabant | ~60K | 0.69× | |
| 09 | Hainaut | ~200K | 0.67× | |
| 10 | Liege | ~200K | 0.64× | |
| 11 | Province of Namur | ~90K | 0.62× |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural heritage | Politics & Society | 2.27× | ||
| 02 | Political science | Business & Career | 1.94× | ||
| 03 | Crossword | Games | 1.92× | ||
| 04 | Library | Literature | 1.90× | ||
| 05 | Romance novels | Literature | 1.79× | ||
| 06 | Walking | Sports | 1.66× | ||
| 07 | Quiz | Games | 1.66× | ||
| 08 | Canada | Travel & Leisure | 1.64× | ||
| 09 | New York City | Travel & Leisure | 1.64× | ||
| 10 | Nutrient | Food & Beverages | 1.63× | ||
| 11 | Volunteering | Politics & Society | 1.63× | ||
| 12 | Musical film | Movies & TV | 1.62× | ||
| 13 | Viral video | Internet & Social Media | 1.62× | ||
| 14 | Kinepolis | Movies & TV | 1.61× | ||
| 15 | Lodging | Travel & Leisure | 1.61× | ||
| 16 | Visual arts | Business & Career | 1.60× | ||
| 17 | Music videos | Music & Radio | 1.58× | ||
| 18 | Psychology | Business & Career | 1.57× | ||
| 19 | Greece | Travel & Leisure | 1.57× | ||
| 20 | Eurostar | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Mindfulness | BALANCE | 1.33× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 0.96× |
History has an estimated audience of 3,115,901 people in Belgium, concentrated in East Flanders and Antwerp.
54.2% of History fans are female, 45.8% are male, with an average age of 45.7 years.
History fans show strongest brand affinity for Canada (1.64×), Psychology (1.57×), and Kinepolis (1.61×) over the country average.
History fans in Belgium are most concentrated in East Flanders (reach ~500K), Antwerp (reach ~500K), and Flemish Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond History itself, the audience over-indexes on Psychology (1.57×), Kinepolis (1.61×), Music videos (1.58×), and Walking (1.66×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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