A data profile of the people who buy, follow and care about History in Austria — modelled from more than twelve digital signal sources. History has an estimated audience of 1,651,690 people in Austria.
The average History fan in Austria is 43.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Austrian Airlines, Politics, with strongest over-indexing on Kronen Zeitung (1.53× the country average).
Demographically, the History audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical History fan in Austria is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the History profile in Austria.
52.4% are female, 47.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.0 |
| Estimated audience size | 1,651,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide History audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
Where the History audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~70K | 1.13× | |
| 02 | Vienna | ~400K | 1.11× | |
| 03 | Styria | ~200K | 1.06× | |
| 04 | Lower Austria | ~200K | 1.05× | |
| 05 | Upper Austria | ~200K | 1.03× | |
| 06 | Tyrol | ~100K | 0.98× | |
| 07 | Carinthia (state) | ~80K | 0.98× | |
| 08 | Salzburg | ~100K | 0.92× | |
| 09 | Burgenland | ~40K | 0.90× |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Felix Baumgartner | Sports | 1.86× | ||
| 02 | Politics | Politics & Society | 1.79× | ||
| 03 | Drawing | Home & Garden | 1.72× | ||
| 04 | Charity and causes | Business & Career | 1.69× | ||
| 05 | ZDF | Movies & TV | 1.69× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 1.62× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.61× | ||
| 08 | Wikipedia | Internet & Social Media | 1.61× | ||
| 09 | Electronics | Technology & Electronics | 1.61× | ||
| 10 | Hobby | Home & Garden | 1.59× | ||
| 11 | Lindsey Vonn | Sports | 1.57× | ||
| 12 | Hornbach | Shopping | 1.56× | ||
| 13 | Hungary | Travel & Leisure | 1.55× | ||
| 14 | Happiness | Health | 1.55× | ||
| 15 | Kronen Zeitung | News | 1.53× | ||
| 16 | Blues music | Music & Radio | 1.53× | ||
| 17 | Instant messaging | Internet & Social Media | 1.53× | ||
| 18 | Mobile game | Games | 1.52× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Spirituality | BALANCE | 1.36× | |
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× |
History has an estimated audience of 1,651,690 people in Austria, concentrated in Vienna and Lower Austria.
52.4% of History fans are female, 47.6% are male, with an average age of 43.0 years.
History fans show strongest brand affinity for Kronen Zeitung (1.53×), Austrian Airlines (1.61×), and Politics (1.79×) over the country average.
History fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond History itself, the audience over-indexes on Austrian Airlines (1.61×), Politics (1.79×), Hornbach (1.56×), and Psychology (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.