A data profile of the people who buy, follow and care about ZDF in Austria — modelled from more than twelve digital signal sources. ZDF has an estimated audience of 858,195 people in Austria.
The average ZDF fan in Austria is 42.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Bares für Rares, Bergdoktor, with strongest over-indexing on Heute (1.64× the country average).
Demographically, the ZDF audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical ZDF fan in Austria is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Heute.
The key figures that characterise the ZDF profile in Austria.
58.2% are female, 41.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.9 |
| Estimated audience size | 858,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide ZDF audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 5.3% |
| Switzerland | 2.4% |
Where the ZDF audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~70K | 1.22× | |
| 02 | Salzburg | ~60K | 1.11× | |
| 03 | Vorarlberg | ~30K | 1.07× | |
| 04 | Upper Austria | ~100K | 1.01× | |
| 05 | Vienna | ~200K | 0.98× | |
| 06 | Lower Austria | ~100K | 0.97× | |
| 07 | Carinthia (state) | ~40K | 0.90× | |
| 08 | Styria | ~90K | 0.87× | |
| 09 | Burgenland | ~20K | 0.87× |
The strongest cross-interests of the ZDF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bares für Rares | Movies & TV | 8.95× | ||
| 02 | Bergdoktor | Movies & TV | 8.95× | ||
| 03 | Senta Berger | Movies & TV | 8.95× | ||
| 04 | Patricia Aulitzky | Movies & TV | 8.95× | ||
| 05 | Gregor Bloéb | Movies & TV | 8.95× | ||
| 06 | Der Pass | Movies & TV | 8.95× | ||
| 07 | Mario Adorf | Movies & TV | 6.63× | ||
| 08 | Die Bergretter | Movies & TV | 5.39× | ||
| 09 | Weissensee | Movies & TV | 4.32× | ||
| 10 | Der Standard | News | 1.96× | ||
| 11 | Bild | News | 1.95× | ||
| 12 | Kronen Zeitung | News | 1.80× | ||
| 13 | Hornbach | Shopping | 1.70× | ||
| 14 | Rock music | Music & Radio | 1.68× | ||
| 15 | GMX Mail | Internet & Social Media | 1.65× | ||
| 16 | Heute | Movies & TV | 1.64× | ||
| 17 | Müller (company) | Food & Beverages | 1.63× | ||
| 18 | Spar (retailer) | Shopping | 1.60× | ||
| 19 | Austria | Travel & Leisure | 1.59× | ||
| 20 | Obi (store) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.54× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.86× |
ZDF has an estimated audience of 858,195 people in Austria, concentrated in Vienna and Lower Austria.
58.2% of ZDF fans are female, 41.8% are male, with an average age of 42.9 years.
ZDF fans show strongest brand affinity for Heute (1.64×), Bares für Rares (8.95×), and Bergdoktor (8.95×) over the country average.
ZDF fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond ZDF itself, the audience over-indexes on Bares für Rares (8.95×), Bergdoktor (8.95×), Bild (1.95×), and Kronen Zeitung (1.8×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for ZDF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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