A data profile of the people who buy, follow and care about Netflix in Austria — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,108,847 people in Austria.
The average Netflix fan in Austria is 37.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Millie Bobby Brown, Game of Thrones, Collectable, with strongest over-indexing on Millie Bobby Brown (1.68× the country average).
Demographically, the Netflix audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Netflix fan in Austria is balanced, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Netflix profile in Austria.
52.8% are female, 47.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.3 |
| Estimated audience size | 1,108,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Netflix audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.14× | |
| 02 | Tyrol | ~80K | 1.07× | |
| 03 | Salzburg | ~80K | 1.05× | |
| 04 | Lower Austria | ~200K | 1.04× | |
| 05 | Upper Austria | ~100K | 1.01× | |
| 06 | Carinthia (state) | ~60K | 0.98× | |
| 07 | Styria | ~100K | 0.95× | |
| 08 | Vorarlberg | ~30K | 0.89× | |
| 09 | Burgenland | ~20K | 0.88× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dark (TV series) | Movies & TV | 2.43× | ||
| 02 | Hollywood Stars | Movies & TV | 2.01× | ||
| 03 | Rebel Wilson | Movies & TV | 1.92× | ||
| 04 | Black Mirror (TV series) | Movies & TV | 1.84× | ||
| 05 | Damian Hardung | Movies & TV | 1.77× | ||
| 06 | Emilia Clarke | Movies & TV | 1.69× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.68× | ||
| 08 | Lucifer (TV series) | Movies & TV | 1.68× | ||
| 09 | Noah Schnapp | Movies & TV | 1.59× | ||
| 10 | Sadie Sink | Movies & TV | 1.59× | ||
| 11 | Finn Wolfhard | Movies & TV | 1.59× | ||
| 12 | Gaten Matarazzo | Movies & TV | 1.59× | ||
| 13 | Collectable | Kids & Family | 1.55× | ||
| 14 | Grey's Anatomy | Movies & TV | 1.55× | ||
| 15 | Ryan Reynolds | Movies & TV | 1.54× | ||
| 16 | The Vampire Diaries | Movies & TV | 1.53× | ||
| 17 | Desperate Housewives | Movies & TV | 1.53× | ||
| 18 | How I Met Your Mother | Movies & TV | 1.53× | ||
| 19 | Game of Thrones | Movies & TV | 1.51× | ||
| 20 | Madelyn Cline | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Price Sensitivity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Urban Lifestyle | OPEN | 0.70× |
Netflix has an estimated audience of 1,108,847 people in Austria, concentrated in Vienna and Lower Austria.
52.8% of Netflix fans are female, 47.2% are male, with an average age of 37.3 years.
Netflix fans show strongest brand affinity for Millie Bobby Brown (1.68×), Game of Thrones (1.51×), and Collectable (1.55×) over the country average.
Netflix fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Game of Thrones (1.51×), Collectable (1.55×), Noah Schnapp (1.59×), and Hollywood Stars (2.01×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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