A data profile of the people who buy, follow and care about ORF (broadcaster) in Austria — modelled from more than twelve digital signal sources. ORF (broadcaster) has an estimated audience of 1,018,621 people in Austria.
The average ORF (broadcaster) fan in Austria is 38.0 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include FIS Alpine Ski World Cup, Pay television, Moped, with strongest over-indexing on FIS Alpine Ski World Cup (1.55× the country average).
Demographically, the ORF (broadcaster) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical ORF (broadcaster) fan in Austria is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the ORF (broadcaster) profile in Austria.
50.7% are female, 49.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.0 |
| Estimated audience size | 1,018,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Where the ORF (broadcaster) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.28× | |
| 02 | Lower Austria | ~200K | 1.27× | |
| 03 | Burgenland | ~30K | 1.25× | |
| 04 | Salzburg | ~70K | 1.07× | |
| 05 | Styria | ~100K | 1.05× | |
| 06 | Carinthia (state) | ~50K | 0.98× | |
| 07 | Vienna | ~200K | 0.90× | |
| 08 | Tyrol | ~60K | 0.79× | |
| 09 | Vorarlberg | ~20K | 0.42× |
The strongest cross-interests of the ORF (broadcaster) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Wall Street Journal | News | 1.89× | ||
| 02 | FC St. Pauli | Sports | 1.85× | ||
| 03 | Four Hills Tournament | Sports | 1.72× | ||
| 04 | Michael van Gerwen | Sports | 1.66× | ||
| 05 | Ski jumping | Sports | 1.65× | ||
| 06 | West Ham United F.C. | Sports | 1.65× | ||
| 07 | Leon Goretzka | Sports | 1.65× | ||
| 08 | Monopoly (game) | Games | 1.60× | ||
| 09 | MGMT | Music & Radio | 1.60× | ||
| 10 | Ice Hockey World Championships | Sports | 1.59× | ||
| 11 | Rotten Tomatoes | Movies & TV | 1.59× | ||
| 12 | Florence and the Machine | Music & Radio | 1.57× | ||
| 13 | Moped | Cars & Mobility | 1.56× | ||
| 14 | FIS Alpine Ski World Cup | Sports | 1.55× | ||
| 15 | Better Call Saul | Movies & TV | 1.54× | ||
| 16 | Charli XCX | Music & Radio | 1.54× | ||
| 17 | Pay television | Movies & TV | 1.53× | ||
| 18 | Convenience food | Food & Beverages | 1.53× | ||
| 19 | Biathlon | Sports | 1.53× | ||
| 20 | Amnesty International | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× |
ORF (broadcaster) has an estimated audience of 1,018,621 people in Austria, concentrated in Lower Austria and Vienna.
50.7% of ORF (broadcaster) fans are female, 49.3% are male, with an average age of 38.0 years.
ORF (broadcaster) fans show strongest brand affinity for FIS Alpine Ski World Cup (1.55×), Pay television (1.53×), and Moped (1.56×) over the country average.
ORF (broadcaster) fans in Austria are most concentrated in Lower Austria (reach ~200K), Vienna (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond ORF (broadcaster) itself, the audience over-indexes on Pay television (1.53×), Moped (1.56×), The Wall Street Journal (1.89×), and Ski jumping (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for ORF (broadcaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.