A data profile of the people who buy, follow and care about Heute in Austria — modelled from more than twelve digital signal sources. Heute has an estimated audience of 15,443,305 people in Austria.
The average Heute fan in Austria is 40.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Bild, Billa (supermarket), with strongest over-indexing on Kronen Zeitung (2.74× the country average).
Demographically, the Heute audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Heute fan in Austria is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Heute profile in Austria.
54.4% are female, 45.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.6 |
| Estimated audience size | 15,443,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Heute audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 68.3% |
| Germany | 21.8% |
| Colombia | 4.0% |
Where the Heute audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~1M | 2.30× | |
| 02 | Vienna | ~1.5M | 1.76× | |
| 03 | Burgenland | ~200K | 1.69× | |
| 04 | Upper Austria | ~900K | 0.90× | |
| 05 | Styria | ~800K | 0.79× | |
| 06 | Carinthia (state) | ~400K | 0.51× | |
| 07 | Tyrol | ~400K | 0.38× | |
| 08 | Salzburg | ~400K | 0.38× | |
| 09 | Vorarlberg | ~200K | 0.31× |
The strongest cross-interests of the Heute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.82× | ||
| 02 | MSN | News | 2.82× | ||
| 03 | Roland Kaiser | Music & Radio | 2.82× | ||
| 04 | Sarah Engels | Movies & TV | 2.82× | ||
| 05 | Kronen Zeitung | News | 2.74× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 2.26× | ||
| 07 | Bild | News | 2.06× | ||
| 08 | Lindsey Vonn | Sports | 2.01× | ||
| 09 | Felix Baumgartner | Sports | 1.86× | ||
| 10 | Politics | Politics & Society | 1.84× | ||
| 11 | Distilled beverage | Food & Beverages | 1.79× | ||
| 12 | Toys | Games | 1.65× | ||
| 13 | Blues music | Music & Radio | 1.65× | ||
| 14 | Austrian Airlines | Travel & Leisure | 1.64× | ||
| 15 | Internet & Social Media | 1.63× | |||
| 16 | Billa (supermarket) | Shopping | 1.59× | ||
| 17 | Hobby | Home & Garden | 1.58× | ||
| 18 | Hornbach | Shopping | 1.56× | ||
| 19 | Lodging | Travel & Leisure | 1.56× | ||
| 20 | Hair products | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.27× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Travelling | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.84× |
Heute has an estimated audience of 15,443,305 people in Austria, concentrated in Vienna and Lower Austria.
54.4% of Heute fans are female, 45.6% are male, with an average age of 40.6 years.
Heute fans show strongest brand affinity for Kronen Zeitung (2.74×), Bild (2.06×), and Billa (supermarket) (1.59×) over the country average.
Heute fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~1M), and Upper Austria (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Heute itself, the audience over-indexes on Bild (2.06×), Billa (supermarket) (1.59×), WhatsApp (1.63×), and Austrian Airlines (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Heute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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