A data profile of the people who buy, follow and care about RTBF in France — modelled from more than twelve digital signal sources. RTBF has an estimated audience of 4,336,034 people in France.
The average RTBF fan in France is 45.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include TF1, Google News, Patrick Bruel, with strongest over-indexing on TF1 (1.82× the country average).
Demographically, the RTBF audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical RTBF fan in France is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for TF1.
The key figures that characterise the RTBF profile in France.
47.7% are female, 52.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 45.6 |
| Estimated audience size | 4,336,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide RTBF audience comes from France.
| Country | Share |
|---|---|
| France | 49.2% |
| Belgium | 31.7% |
| United Kingdom | 2.0% |
Where the RTBF audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~600K | 1.69× | |
| 02 | Grand Est | ~400K | 1.14× | |
| 03 | Brittany | ~200K | 1.08× | |
| 04 | Occitanie | ~400K | 1.04× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.00× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 08 | Île-de-France | ~700K | 0.93× | |
| 09 | Auvergne-Rhône-Alpes | ~500K | 0.93× | |
| 10 | Pays de la Loire | ~200K | 0.87× | |
| 11 | Normandy | ~200K | 0.83× | |
| 12 | Centre-Val de Loire | ~100K | 0.83× | |
| 13 | Corsica | ~20K | 0.80× |
The strongest cross-interests of the RTBF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johnny Hallyday | Music & Radio | 2.51× | ||
| 02 | AlloCiné | Movies & TV | 1.94× | ||
| 03 | France Info | Movies & TV | 1.91× | ||
| 04 | Google Maps | Internet & Social Media | 1.83× | ||
| 05 | France Télévisions | Movies & TV | 1.83× | ||
| 06 | TF1 | Movies & TV | 1.82× | ||
| 07 | Google News | News | 1.80× | ||
| 08 | MSN | News | 1.80× | ||
| 09 | Patrick Bruel | Music & Radio | 1.79× | ||
| 10 | France 3 | Movies & TV | 1.69× | ||
| 11 | transavia | Travel & Leisure | 1.67× | ||
| 12 | SNCF | Cars & Mobility | 1.66× | ||
| 13 | Orange | Technology & Electronics | 1.60× | ||
| 14 | Politics | Politics & Society | 1.59× | ||
| 15 | Comedy movies | Movies & TV | 1.56× | ||
| 16 | Rock music | Music & Radio | 1.55× | ||
| 17 | Psychology | Business & Career | 1.55× | ||
| 18 | Cats | Pets & Animals | 1.55× | ||
| 19 | Canada | Travel & Leisure | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 1.03× | |
| Sustainability | BALANCE | 1.07× |
RTBF has an estimated audience of 4,336,034 people in France, concentrated in Île-de-France and Hauts-de-France.
47.7% of RTBF fans are female, 52.3% are male, with an average age of 45.6 years.
RTBF fans show strongest brand affinity for TF1 (1.82×), Google News (1.8×), and Patrick Bruel (1.79×) over the country average.
RTBF fans in France are most concentrated in Île-de-France (reach ~700K), Hauts-de-France (reach ~600K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond RTBF itself, the audience over-indexes on Google News (1.8×), Patrick Bruel (1.79×), Comedy movies (1.56×), and AlloCiné (1.94×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for RTBF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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